I am a veteran ecommerce leader with experience setting aggressive revenue goals and achieving them through multiple marketing channel. I have broad technology and product management experience, with responsibility for leading a team of a dozen developers.
I am excited by the opportunity to apply marketing, technical and operational management in growing ecommerce brands.
Specialties:Direct Marketing, Database Marketing, Interactive Marketing, Customer Life Cycle Marketing, Retail, Marketing and Customer Analytics
SVP Marketing @ From June 2013 to Present (2 years 3 months) Greater Chicago AreaFounder @ OKEW Commerce is a digital marketing firm that enables its clients to succeed by harvesting the latest tools and technologies to create deeper (and more profitable) customer relationships. From July 2012 to June 2013 (1 year) Greater New York CityAdvisory Board @ YouBeauty.com was founded in 2010 by Dr. Mehmet Oz and Dr. Michael Roizen to offer scientifically validated research and personalized tools related to a woman's health, wellness, and beauty. The company is based in New York, NY. From April 2012 to April 2013 (1 year 1 month) New York, NYVice President, Director @ Responsible for managing a team of full-service marketing professionals that provide superior performance marketing solutions in the digital space. Work with top brands such as Aeropostale, Kenneth Cole, Tumi among others. Marketing channels currently under management include display advertising, email marketing, affiliate marketing, SEM, SMS, location based advertising and all other key digital channels. From June 2007 to April 2012 (4 years 11 months) Online Customer Retention Manager @ Managed email, direct mail, and package insert channels. Actively involved in developing corporate customer contact strategy across multiple channels. From July 2003 to July 2005 (2 years 1 month) Media Planner @ Managed online advertising investment for Fortune 500 clients such as Ameritrade and IBM. Bought and optimized display advertising via networks and premium publishers such as WSJ.com, NYTimes.com among others. From 1999 to 2003 (4 years)
MBA, Management & Operations @ University of Virginia - Darden Graduate School of Business Administration From 2005 to 2007 AB, History @ Harvard University From 1994 to 1998 Don Bosco From 1990 to 1994 Marty Hickey is skilled in: Start-ups, E-commerce, Digital Marketing, Marketing Strategy, Customer Acquisition, Growth Strategies, Email Marketing, SEM, Online Advertising, Interactive Marketing, Web Analytics, CRM, Online Marketing, Direct Marketing, Affiliate Marketing, Social Media Marketing, Customer Retention, Multi-channel Marketing, Marketing, Search Advertising, Social Media, Retail, Usability, P&L Management