Martine Parnell's Email Addresses & Phone Numbers

📖 Summary

Chief Marketing Officer @ From June 2015 to Present (7 months) London, United KingdomChief Marketing Officer Interim @ From January 2015 to May 2015 (5 months) London, United KingdomGroup Marketing Director @ Marketing and communications for Seatwave, a ticket marketplace for concerts, comedy, theatre and sport, across Europe. Seatwave was acquired by Ticketmaster in November 2014. Revenue and contribution across 5 European countries Leadership of team working across regions and two brands Launch and development of Timbre, a new concert and live music app for iOS. Exit process to Ticketmaster Mobile app launch, optimisation and customer growth Brand positioning, strategy and comms Agency selection and management Acquisition: search, SEO, ASO, social response, display, affiliates, commercial partnerships Conversion: mobile, tablet, desktop conversion optimisation, pricing and incentives, app onboarding Engagement: CRM (push, email), social Budgets and forecasting From May 2014 to December 2014 (8 months) Marketing Director @ Zopa is the UK's no.1 peer to peer lender - an innovative and fast-growing challenger to traditional banks. "Zopa is possibly one of the most exciting start-ups ever to emerge from the UK." This is Money http://bit.ly/1iXgG4D I led the Product, Marketing and Customer Services teams and was responsible for customer and revenue growth. 5x growth in business £500m lent to UK consumers 89% increase in brand awareness 2 successful fundraising rounds Responsibilities: Marketing strategy Branding UX and customer experience Insight and product development Customer acquisition and retention PR Digital and offline comms: TV, Print, PPC, SEO, Content, CRM, Display Pricing Commercial Partnerships Customer Services Team of 15 Awards: Techcity Future Fifty Award Winner Best Customer Services (Moneyfacts 2014) Best Personal Loan Provider (Moneyfacts 2014) Most Trusted Personal Loan Provider (Moneywise 2010-2013) From October 2011 to April 2014 (2 years 7 months) London, United KingdomConsultant: Marketing, Strategy and Product Development @ From August 2011 to October 2011 (3 months) London, United KingdomNot working @ Post completion of an earn-out period I went travelling. Great beaches, awesome wildlife, excellent food. From March 2010 to September 2011 (1 year 7 months) Head of Genes Reunited @ Genes Reunited, sister site of Friends Reunited, is a family history social network with subscription, ecommerce and advertising revenues. I led the business from a start-up to mature UK brand leader, responsible for the P&L, strategy and proposition. Main responsibilities: Revenue growth - Increased revenue from subscription + ecommerce by over 800% in 5 years with consistent high profit margins. Leadership/ Team Building – Managed a cross-functional team of 10 covering: IT development, QA, Marketing and Product. Marketing - Grew membership from 1m to over 10m with integrated campaigns involving: TV, sponsorships, PPC, eCRM, display, SEO, affiliates, PR and social media. Product innovation – Increased retention, dwell time and conversion rates through site rebuilt and product refinement. Acquisitions + Partnerships: Acquired and integrated competitor and developed commercial partnership to deliver new multi-million £ revenue stream. Business Development: Part of team which sold FR group to ITV (2005) and Bright Solid (2010). Led Genes Reunited successfully through a Competition Commission Inquiry. From December 2004 to March 2010 (5 years 4 months) Marketing Exec Europe @ Pan-European BTL marketing, online and offline acquisition and retention, subscription development, comms. From October 2003 to December 2004 (1 year 3 months) Business Graduate Scheme @ Graduate scheme: Marketing, Strategy, Ad sales (European markets), Journalism, Training and Development. From September 2002 to October 2003 (1 year 2 months) Modern Languages, French and German @ University of Cambridge From 1997 to 2001 Martine Parnell is skilled in: Social Media, PPC, E-commerce, Strategy, Digital Marketing, Strategic Partnerships, Marketing Strategy, SEO, CRM, Product Marketing, Start-ups, Online Advertising, Online Marketing, Digital Strategy, Integrated Marketing