Image of Martine Parnell

Martine Parnell

Chief Marketing Officer

Director of Marketing, Membership and Editorial at the RHS

London, United Kingdom

Section title

Martine Parnell's Email Addresses & Phone Numbers

Martine Parnell's Work Experience

Encore Tickets Limited

Chief Marketing Officer

June 2015 to Present

London, United Kingdom

FAIRFX

Chief Marketing Officer Interim

January 2015 to May 2015

London, United Kingdom

Seatwave

Group Marketing Director

May 2014 to December 2014

Martine Parnell's Education

University of Cambridge

Modern Languages French and German

1997 to 2001

Martine Parnell's Professional Skills Radar Chart

Based on our findings, Martine Parnell is ...

Empathetic
Calm under pressure
Initiating

What's on Martine Parnell's mind?

Based on our findings, Martine Parnell is ...

50% Left Brained
50% Right Brained

Martine Parnell's Estimated Salary Range

About Martine Parnell's Current Company

Encore Tickets Limited

Frequently Asked Questions about Martine Parnell

What company does Martine Parnell work for?

Martine Parnell works for Encore Tickets Limited


What is Martine Parnell's role at Encore Tickets Limited?

Martine Parnell is Chief Marketing Officer


What is Martine Parnell's personal email address?

Martine Parnell's personal email addresses are m****[email protected], and m****[email protected]


What is Martine Parnell's business email address?

Martine Parnell's business email addresses are not available


What is Martine Parnell's Phone Number?

Martine Parnell's phone +44 ** **** *453


About Martine Parnell

📖 Summary

Chief Marketing Officer @ From June 2015 to Present (7 months) London, United KingdomChief Marketing Officer Interim @ From January 2015 to May 2015 (5 months) London, United KingdomGroup Marketing Director @ Marketing and communications for Seatwave, a ticket marketplace for concerts, comedy, theatre and sport, across Europe. Seatwave was acquired by Ticketmaster in November 2014. Revenue and contribution across 5 European countries Leadership of team working across regions and two brands Launch and development of Timbre, a new concert and live music app for iOS. Exit process to Ticketmaster Mobile app launch, optimisation and customer growth Brand positioning, strategy and comms Agency selection and management Acquisition: search, SEO, ASO, social response, display, affiliates, commercial partnerships Conversion: mobile, tablet, desktop conversion optimisation, pricing and incentives, app onboarding Engagement: CRM (push, email), social Budgets and forecasting From May 2014 to December 2014 (8 months) Marketing Director @ Zopa is the UK's no.1 peer to peer lender - an innovative and fast-growing challenger to traditional banks. "Zopa is possibly one of the most exciting start-ups ever to emerge from the UK." This is Money http://bit.ly/1iXgG4D I led the Product, Marketing and Customer Services teams and was responsible for customer and revenue growth. 5x growth in business £500m lent to UK consumers 89% increase in brand awareness 2 successful fundraising rounds Responsibilities: Marketing strategy Branding UX and customer experience Insight and product development Customer acquisition and retention PR Digital and offline comms: TV, Print, PPC, SEO, Content, CRM, Display Pricing Commercial Partnerships Customer Services Team of 15 Awards: Techcity Future Fifty Award Winner Best Customer Services (Moneyfacts 2014) Best Personal Loan Provider (Moneyfacts 2014) Most Trusted Personal Loan Provider (Moneywise 2010-2013) From October 2011 to April 2014 (2 years 7 months) London, United KingdomConsultant: Marketing, Strategy and Product Development @ From August 2011 to October 2011 (3 months) London, United KingdomNot working @ Post completion of an earn-out period I went travelling. Great beaches, awesome wildlife, excellent food. From March 2010 to September 2011 (1 year 7 months) Head of Genes Reunited @ Genes Reunited, sister site of Friends Reunited, is a family history social network with subscription, ecommerce and advertising revenues. I led the business from a start-up to mature UK brand leader, responsible for the P&L, strategy and proposition. Main responsibilities: Revenue growth - Increased revenue from subscription + ecommerce by over 800% in 5 years with consistent high profit margins. Leadership/ Team Building – Managed a cross-functional team of 10 covering: IT development, QA, Marketing and Product. Marketing - Grew membership from 1m to over 10m with integrated campaigns involving: TV, sponsorships, PPC, eCRM, display, SEO, affiliates, PR and social media. Product innovation – Increased retention, dwell time and conversion rates through site rebuilt and product refinement. Acquisitions + Partnerships: Acquired and integrated competitor and developed commercial partnership to deliver new multi-million £ revenue stream. Business Development: Part of team which sold FR group to ITV (2005) and Bright Solid (2010). Led Genes Reunited successfully through a Competition Commission Inquiry. From December 2004 to March 2010 (5 years 4 months) Marketing Exec Europe @ Pan-European BTL marketing, online and offline acquisition and retention, subscription development, comms. From October 2003 to December 2004 (1 year 3 months) Business Graduate Scheme @ Graduate scheme: Marketing, Strategy, Ad sales (European markets), Journalism, Training and Development. From September 2002 to October 2003 (1 year 2 months) Modern Languages, French and German @ University of Cambridge From 1997 to 2001 Martine Parnell is skilled in: Social Media, PPC, E-commerce, Strategy, Digital Marketing, Strategic Partnerships, Marketing Strategy, SEO, CRM, Product Marketing, Start-ups, Online Advertising, Online Marketing, Digital Strategy, Integrated Marketing


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In a nutshell

Martine Parnell's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 6 month(s)

Martine Parnell's Willingness to Change Jobs

Unlikely

Likely

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