Martin Stockfleth Larsen's Email Addresses & Phone Numbers

I’m an accomplished, hands-on executive with more than 15 years of experience in multinational marketing strategy, sales, product development and business management in the digital advertising, high-tech, e-commerce and IT sectors. Over the past 10 years I’ve focused on the cross-section of marketing and IT, helping to deliver best-in-class marketing-automation solutions for agencies and advertisers using data,...

I’m an accomplished, hands-on executive with more than 15 years of experience in multinational marketing strategy, sales, product development and business management in the digital advertising, high-tech, e-commerce and IT sectors. Over the past 10 years I’ve focused on the cross-section of marketing and IT, helping to deliver best-in-class marketing-automation solutions for agencies and advertisers using data, technology and consulting expertise. My greatest strength is business acumen. I effectively translate client objectives into actionable solutions that support both immediate and long-term business goals. As a business manager I have a solid track record of leading companies through periods of intense restructuring and rapid growth. Expertise: • Business and financial acumen • Business strategy and development • Marketing communications and message development • Corporate communications • Branding and corporate identity • Go-to-market strategy • Start-up leadership • Employee motivation and development • Digital advertising technology and campaign management • Data-driven marketing • Social media marketing • SaaS-based solutionsAdvisor @ Woomio helps you monetize your content while allowing you to stay true to your editorial voice and style From March 2015 to Present (10 months) Chief Marketing Officer @ Adform is a premier partner for Europe’s digital agencies, advertisers and publishers, offering the leading end-to-end platform to support all aspects of multi-screen display advertising. Adform’s end-to-end ad tech stack offers a complete suite of tools for creating a multitude of rich-media ads, a robust ad server and demand-side platform (DSP) to support both directly sold and programmatic campaigns, as well as advanced tools for targeting, tracking, managing, optimising and reporting on multi-channel campaigns. As CMO, I’m responsible for building the Adform brand, creating in-market awareness of Adform capabilities and services and lead a team of 10 people Responsibilities: • Create, update and maintain marketing and communication strategy • Corporate identity • Product marketing • PR • Corporate communications • Analyst relations • Sales training • Event marketing • Owned media • Paid media From June 2011 to Present (4 years 7 months) Copenhagen Area, DenmarkAdvisor @ Copenhagen and Berlin based GameAnalytics helps developers make better games, by providing a suite of free tools that help them answer fundamental questions about engagement, conversion and revenue. With GameAnalytics, game companies can easily determine where their players come from ad well as calculate player acquisition costs. Additionally, GameAnalytics helps developers improve campaign activities, spend smarter and fine-tune their investment strategy. As an advisor, I offer strategic and tactical industry insight, best practices and commercial direction of the digital ad space including monetization of data From May 2013 to Present (2 years 8 months) Advisor @ Admazely is a digital technology company that has brought retargeting to new heights. The company offers a turnkey retargeting, audience buying and e-commerce platform that enables advertisers to develop, design, launch and optimize retargeting campaigns quickly, easily and affordably. As an advisor, I provide the Board of Directors and CEO with strategic and tactical knowledge of the industry so they can make smart decisions regarding the future of the company. Specifically, I offer industry insight, best practices and commercial direction of the digital ad space From November 2012 to 2013 (1 year) Advisor @ Netjuristerne offers affordable legal services and advice for people who are buying or selling real estate, creating wills, entering into contracts and other activities. Netjuristerne leverages web-based and phone-based technologies to lower the cost of receiving high-quality legal services and advice. I advise Netjuristerne in assessing and selecting technology, advertising techniques and commercial direction to help them meet their goal of delivering legal services at affordable rates From August 2010 to November 2012 (2 years 4 months) Chief Executive Officer @ TraceWorks brings order to marketing organizations through a marketing-focused platform. Its flagship product, Headlight, helps marketers manage, collaborate, measure and optimise their day-to-day online marketing investments. Headlight aims to streamline routine tasks in order to cut costs and increase productivity in marketing teams. Headlight lets brands and agencies manage their digital marketing assets and media plans, execute campaigns and measure their success – online as well as offline. The platform replaces the complex and hard to manage Excel spreadsheets that are used as a management tool in most marketing organisations. Achievements Appointed CEO of TraceWorks to lead a business turnaround. Restructured the company and moved operations offshore to lower operating expenses. These measures enabled TraceWorks to rebound and become a significant innovator of automated marketing solutions From June 2010 to June 2011 (1 year 1 month) Director, Product Strategy & Development @ As Director of Product Strategy and Development I was responsible for the company’s marketing, design, development and support teams in Denmark, managing a total of 15 people. Additionally, I led TraceWorks’ software development partner in India. Our group received requests and delivered solutions for all customer product innovation requirements. My main objective was to understand the daily business challenges facing digital agencies and online marketing teams, and to develop a roadmap for delivering solutions to meet their needs. Achievements: • Created a new board-approved Go-To-Market strategy • Increased revenue by 60% the year after implementation of new strategy Job Responsibilities: • Need assessment and use-case identification • Business & product strategy • Customer liaison • Product development • Product marketing & branding • People management • Drive Innovation From 2008 to June 2010 (2 years) Account Director @ My primary objective was to generate top line revenue by selling our SaaS solution Headlight and related services across Europe. The job was a 40/60 split between acquisition and development sales. Our core markets are Denmark, Sweden, Norway, Germany, Holland, Ireland and United Kingdom. Job Responsibilities: • Sales Strategy • Key account management for top 10 clients • Quarterly sales forecasting • Acquisition and business development sales • Member of product strategy group From 2007 to 2008 (1 year) Sales & Marketing Consultant @ Provided strategic marketing and technoogy guidance and go-to-market strategies for small Danish companies . Focused on helping founders better understand their market opportunities and challenges, develop a narrative, and customize online marketing and sales initiatives From December 2004 to December 2007 (3 years 1 month) Account Director @ SoftwarePeople delivers a unique combination of process consulting, implementation of SaaS solutions Brandshare™ and DellShare and software development to marketing organizations worldwide. Our services enable brands to optimize their marketing execution capabilities, gain greater operating efficiencies, and drive higher marketing performance. Assigned to Dell, my role was to help the company optimize business marketing production cycles and workflows for online marketing and other initiatives throughout Asia. Additionally, I lead the sales effort to develop the Scandinavian market. Main clients: Dell Inc. across Asia including Australia, Japan, Singapore, Malaysia, Korea and China Achievements: • Increased revenue by 100% and gross margin by 80% within one year from Dell APJ • Outperformed my 3 months business targets constantly Job Responsibilities: • Marketing process consulting with focus on leaner operating cost both for online and offline • Monthly sales and resource forecasting • Business development sales From 2006 to 2007 (1 year) Solution Sales Manager @ Serves as Solution Sales Manager in the Advanced Sales Group ASG within Dell Public division. Our main task was to meet customer IT business objectives by offering solutions incorporating consulting services, software, and high-end storage solutions. Each quarter we booked revenue in excess of +7 million USD. I was acting manager for two internal solution consultants. Achievements: • Outperformed my targets in 7 out of 8 quarters • Received Dell EMEA award as a in recognition of priority and revenue potential of sales. Job Responsibilities: • People management and coaching • Acquisition and business development sales • Relationship marketing initiatives • Quarterly sales forecasting for public division • Achieve goal of 6 customer meetings per week • Drive relevant partnerships with focus on consultancies • Education plan and education of public sales staff (12 Account Managers) From 2004 to 2006 (2 years) Key Account Executive @ Key Account Manager in the Public Division Dell, focusing on universities, healthcare and central government. Served as a part of an account team tasked with sales acquisition and customer retention. Responsible for customer-facing activities, such as initiating sales calls, managing the sales cycle, and ongoing customer maintenance. In my first quarter of employment I exceeded my sales 500,000 USD goal, booking 600,000 USD. Six quarters later our team booked 4.3 Million USD in a single quarter. Achievements: • Outperformed my targets in 8 out of 10 quarters Job Responsibilities: • Acquisition and business development sales • Monthly sales forecasting • Stand-in for Public Sales Director • Education of key account managers with focus on solution selling From 2001 to 2004 (3 years) Project Manager @ TravelWare – TravelWire is a software company focused on delivering booking / workflow / automation solutions to the travel, shipping and aviation sectors. As project manager I had complete responsibility for the three largest projects the company had ever been assigned to, including STA, MyTravel, and a large client in Greenland. All solutions were SaaS and included an online booking engine. Achievements: • Specification, development and implementation of Software-as-a-service (SaaS) online booking engine that at the time was 3 to 4 years ahead of the market in terms of functionality and usability • Converted 90% of client change requests into upsell opportunities, substantially increasing the value of each client to TravelWare-TravelWire, and strengthening the customer relationship Job Responsibilities: • Defining Statement of work together with clients • Risk analysis • Project management and project planning • Quality assurance From February 2000 to December 2001 (1 year 11 months) Technical Project Manager/System Administrator @ Carlson Wagonlit Travel (CWT) is a global leader specializing in business travel management. CWT delivers efficient innovative solutions to optimize travel and meetings and events management, by leveraging our global reach with the best people and superior service Job Responsibilities: • User support • System administration • User documentation • Project management From June 1998 to February 2000 (1 year 9 months) BSc., Business Computing @ Copenhagen Business School From 2000 to 2004 B License, Football Coach @ UEFA From 2000 to 2002 Martin Stockfleth Larsen is skilled in: Online Advertising, Online Marketing, Social Media, Social Media Marketing, Business Acumen, Direct Sales, Strategic Leadership, Technical Leadership, Marketing Strategy, Digital Marketing, PPC, Business Strategy, SaaS, Marketing, Public Relations