Senior operations executive in the media sector responsible for establishing and growing businesses in international markets, with a primary focus on emerging markets across Asia, Latin America, Africa, Central & Eastern Europe and the Middle East. Strong business acumen, with proven track record in developing strategic plans and using those plans to guide investment decision-making and to develop and execute action plans. Strong leadership and talent management capabilities. Extensive experience across Charity and Community Boards and Executive Committees and now wishing to extend into Non Executive roles.
Commercial Council Member @ Recently selected to join the newly formed BOA Commercial Council, a small group of industry leaders with a focus on using creative and innovative thinking to devise the commercial strategy from Rio 2016 to Tokyo 2020 and beyond, supporting the key objective of remaining an independent, autonomous and financially sustainable organisation. From April 2015 to Present (6 months) London, United KingdomNon Executive Director @ Endemol Shine Group nominee director on the Board of a leading Israeli commercial television franchisee. Key focus of the Board is ensuring the company is strategically and financially prepared for significant changes to the broadcasting landscape that will result in the replacement of the existing shared franchise system to a seven day broadcast license arrangement. From March 2015 to Present (7 months) Tel Aviv, IsraelChief Executive Officer, International Operations @ Member of Group Executive Board driving the growth and diversification of the newly merged Endemol Shine Group. P&L responsibility for Southern Europe, Latin America, Asia, Central and Eastern Europe, Middle East, Africa and Israel. From January 2015 to Present (9 months) London, United KingdomChief Operating Officer @ Member of five-person Management Committee whose role includes focusing on the key strategic drivers of the business to continue the growth and diversification Endemol. P&L responsibility for all markets outside of Western Europe and North America – responsible for key strategic pillar of growth in new markets with particular emphasis on China, India and Brazil. Key role in developing and implementing a plan to maximise Production and Operations Efficiency across the Endemol Group. From January 2013 to Present (2 years 9 months) London, United KingdomManaging Director, International Operations @ P&L and management responsibility for 13 operating companies across Europe, Latin America, Middle East, Australia and Africa. Led Group-wide cost management project focusing on reducing fixed costs to maximise flexibility. Set up group-wide Production Network to better share production process expertise and improve efficiency From March 2010 to December 2012 (2 years 10 months) London, United KingdomExecutive Director, International Operations @ Working alongside the CEO, oversaw operations across the company’s global production and distribution network, spanning more than 25 countries. Led specific projects for the Board, e.g. downside risk analysis, key performance indicators and cost reduction. Managed business development/operations team. From January 2009 to February 2010 (1 year 2 months) London, United KingdomManaging Director @ Oversaw development, sales, production and financing of unscripted television formats and documentaries. Negotiated deal terms with broadcasters, production partners, talent, agents, and third-party distributors. Managed international distribution of formats and finished programmes and approved all deal terms. Actively involved in pitching for and securing finance (both debt and equity) to fund the company’s growth. From February 2008 to October 2008 (9 months) London, United KingdomExecutive Vice President, 19 TV @ Responsible for managing and building key television brands (Idols, So You Think You Can Dance), including budgeting, forecasting and delivering on budget. Secured commissions and managed productions and international sales of factual programmes based on 19-managed talent, including David Beckham, Victoria Beckham and the Spice Girls. Negotiated deal terms with broadcasters, producers, talent, agents, co-production partners, third-party distributors. Oversaw development, sales, production and financing of factual, entertainment and drama programmes. Managed international distribution of formats and finished programmes and approved all deal terms From June 2004 to December 2007 (3 years 7 months) London, United Kingdom and Los Angeles, USACOO, Southern Europe & South Africa @ From 1998 to 2004 (6 years) Manager @ From 1994 to 1998 (4 years)
Master of Business Administration (MBA) @ INSEAD From 1993 to 1994 Bachelor of Science (BSc) @ Cornell University From 1980 to 1984 Martha Brass is skilled in: Operations Management, Television, Media Production, Business Strategy, International Business, Digital Media, Management, Strategy, Broadcast, New Media, Entertainment, Video, Strategic Partnerships, Budgets, P&L Management, Forecasting, Marketing Strategy, Project Management, Start-ups