Director of Product Marketing, focus on B2B Integration | IoT | Blockchain | AI | Supply Chain | PLM | VR
Reading, United Kingdom
Director, Strategic Product Marketing
December 2015 to Present
Reading, United Kingdom
Director, Industry Marketing - Manufacturing
January 2014 to December 2015
Reading, United Kingdom
EMEA Industry Marketing Director
February 2008 to January 2014
SAP UK Ltd
EMEA Partner Marketing Manager
November 2007 to February 2008
Industry Marketing Director
April 2006 to November 2007
Warwick Business School
Exec MBA Student
2002 to 2006
The National B2B Centre Ltd
December 2003 to July 2005
International Marketing Manager
September 1999 to July 2003
McLaren Group Ltd.
December 1998 to September 1999
September 1992 to December 1998
What company does Mark MBA work for?
Mark MBA works for OpenText
What is Mark MBA's role at OpenText?
Mark MBA is Director, Strategic Product Marketing
What industry does Mark MBA work in?
Mark MBA works in the Computer Software industry.
Strategic B2B marketing professional with over twenty years experience working for global blue chip information technology software and services based companies. • Considered a thought leader and innovative marketer in areas such as cloud computing, B2B supply chain solutions, disruptive digital technologies (internet of things, 3D printing, wearable devices), application of inbound social media tools across global marketing projects • Seasoned marketing professional with experience delivering and managing U.S sourced marketing programmes, on time and to budget, across the EMEA region and UK reseller sales channel • Broad experience of deploying B2B marketing initiatives across global manufacturing companies, with a particular focus on discrete manufacturing, high tech and automotive industry sectors • Experience of working across the full marketing mix, including regional and global marketing programme development, sponsorship, alliance/partner management, new product launch, branding, communications, industry/competitor analysis and web based marketing activities • Renowned as someone who can quickly understand a customer’s business, identify pain points and recommend suitable IT and software technologies • Regarded as someone who is a self starter with a, hands on, ‘can do’ attitude, creative, decisive, ambitious, has excellent communication and relationship building skills at all levels. Also has the ability to work either as part of a team or independently when required to do so Specialties: - Strong knowledge of the manufacturing industry, complimented with knowledge of - B2B eCommerce, inc. EDI,Internet of Things, Cloud Computing, ERP Integration, Emerging Markets - PLM tools, inc.CAD, Data Management,Visualisation and web based collaboration tools - Partner management skills, especially in the motorsport sponsorship & technology sectors - Space tourism industry, understands key enablers to developing a new business within this emerging industry sectorDirector, Strategic Product Marketing @ From December 2015 to Present (1 month) Reading, United KingdomDirector, Industry Marketing - Manufacturing @ OpenText is a provider of Enterprise Information Management (EIM) solutions which helps companies to simplify, transform and accelerate how information is used across the digital business. OpenText acquired GXS in January 2014 and since the acquisition Mark has continued and expanded his Industry Marketing Director role to drive the global manufacturing strategy across OpenText’s five key business units. In this role, Mark’s role currently: • Defines and supports the global go to market strategy for OpenText’s EIM solutions across the manufacturing sector • Develops industry focused solutions for the manufacturing sector • Contributes to the global sales pipeline by supporting sales activities and marketing activities across key manufacturing hubs around the world • Develops thought leadership materials and real world supply chain use cases for new digital disruptive technologies such as the ‘Internet of Things’ & wearable devices • Embraces the latest digital marketing technologies to define and support global marketing campaigns, including production of video based interviews on the company’s OTTV channel From January 2014 to December 2015 (2 years) Reading, United KingdomEMEA Industry Marketing Director @ GXS provides cloud based B2B supply chain management and Electronic Data Interchange (EDI) services to allow companies to exchange business documents electronically between a company and their respective trading partners. As Industry Marketing Director, Mark drove the global marketing strategy across the automotive, high tech and industrial sectors. Working across a matrix managed marketing structure, Mark’s role included: • Defining global go to market strategy for the manufacturing sector, analysing industry, macro-economic and regional trends and conducting numerous qualitative research studies to support high profile campaign activities • Developing thought leadership, solution based campaign deliverables to support B2B outsourcing value proposition, included areas such as ERP integration, Cloud Computing and B2B enablement in the emerging markets. These activities contributed towards a 400% growth in GXS Managed Services related revenues over a seven year period • Supporting GXS sales team in strategic deal opportunities across the global manufacturing sector, this included providing support for proposal submissions and conducting CXO level presentations around the world • Conveying GXS product and industry strategy to analyst firms and conducting numerous media interviews for publications such as Manufacturing Digital, Automotive Logistics and Logistics IT magazines • Being a proficient ‘content engineer’ and blogger with over 250 blogs published, content regularly repurposed to support multiple marketing activities and fully embraced social media tools to engage with customers, prospects and industry leaders From February 2008 to January 2014 (6 years) EMEA Partner Marketing Manager @ Mark joined SAP as Partner Marketing Manager working closely with SAP's SI alliances team. Mark decided early on that this particular role was not ideal based on his career to date and he decided to return to GXS in an expanded industry marketing role From November 2007 to February 2008 (4 months) Industry Marketing Director @ GXS provides cloud based B2B supply chain management and Electronic Data Interchange (EDI) services to allow companies to exchange business documents electronically between a company and their respective trading partners. As Industry Marketing Director, Mark’s role involved managing the global marketing strategy and associated campaign activities for the automotive industry. In addition to providing marketing support for both software and outsourced B2B (Managed Services) product lines, Mark’s role included: • Developing thought leadership and campaign deliverables to support GXS’ Managed Services value proposition across the automotive industry • Analysing industry, macro-economic and regional trends across the automotive sector • Supporting GXS sales team in strategic deal opportunities across the global automotive sector, this included providing support for proposal submissions and conducting CXO level presentations around the world • Working with GXS Corporate development team to identify suitable company acquisition targets From April 2006 to November 2007 (1 year 8 months) Exec MBA Student @ Self funded student on WBS's Executive MBA program. Key focus on marketing, entrepreneurship, information management, market development and business strategy. Dissertation looked at the emerging space tourism market and this is describes in more detail below, together with a link to the final dissertation. From 2002 to 2006 (4 years) eBusiness Consultant @ During his time at Warwick Manufacturing Group (WMG), Mark was involved with two projects, the first with the National B2B Centre, a government backed e-Business initiative tasked with assisting SMEs with their adoption of different types of e-Business technologies. Second project was in partnership with the University of Warwick’s International Automotive Research Centre and involved looking at the future product design environments of Jaguar Land Rover and how they could compress their product development time. Mark’s role included: • Developing consultancy package targeted at UK West Midlands SME size companies wishing to improve their collaborative product development process • Researching and evaluated product development requirements of SMEs and recommended suitable software solutions for implementation • Raising the profile of WMG’s £70 Million International Automotive Research Centre through a combination of improved marketing activities and consistent branding strategy across the full marketing mix • Developing web based Management Information System demonstration environment allowing Jaguar and Land Rover executives to get access to enterprise wide product development information From December 2003 to July 2005 (1 year 8 months) International Marketing Manager @ PTC is a leading provider of Product Lifecycle Management (PLM) software solutions, primarily targeted at the engineering and manufacturing sectors. Mark was responsible for deploying numerous high profile marketing programmes which allowed him to gain experience in all areas of the marketing mix. In this broad technical marketing role, Mark’s role included: • Managing multi- million dollar global sponsorship programme, targeted with increasing global PTC brand awareness, and improving executive level customer relationships to help close multi-million dollar software deals • Negotiating sponsorship contracts and managed partnerships with high profile motor sport teams such as Ferrari F1, Team Bentley, Maserati and Dallara • Developing regional marketing plans to exploit the benefits from sponsorship contracts • Developing initial account based marketing plans across PTC’s top 20 strategic accounts across Europe • Managing $2Million budget to design a global network of large scale visualisation & multi-media executive briefing centres, these subsequently helped to close multi-million dollar software deals • Awarded marketing prize in 2001 for highest impact global marketing programme relating to launch of the Warwick Briefing Centre • Managing local hardware partner program, eg leveraging co-marketing activities with Sun Microsystems, HP and SGI From September 1999 to July 2003 (3 years 11 months) Partner Manager @ McLaren Marketing Ltd manages the sponsorship and promotional needs of the McLaren Formula One Team. Mark’s role included working with key sponsors to leverage the McLaren brand within the sponsors’ B2B and B2C marketing programmes. This allowed Mark to acquire extensive branding, communication and event management skills. Developed strong relationship building skills with high level executives of McLaren’s sponsoring companies. F1 provides the ideal platform to promote a global brand and Mark was fortunate to be able to work in this unique marketing environment, his role included: • Managing day to day relationships between McLaren and their key technology partners • Working with sponsors to leverage and exploit the McLaren brand image within their respective marketing programmes • Establishing strong executive level relationship building skills while hosting McLaren’s sponsors and their guests during GP races and tours of their F1 manufacturing facility • Developing McLaren Group presentation for the 1999 season, used on all factory tours and at F1 races • Initiating co-partner marketing activities between Warsteiner Beer and Mobil Oil to design an F1 car simulator • Providing technical training to marketing team members on the features and specifications of McLaren’s 1999 F1 car From December 1998 to September 1999 (10 months) Presales Consultant @ The role of pre-sales / marketing support consultant was to assist Computervision and latterly PTC’s UK major account sales and marketing organisations. (PTC acquired CV in late 1998). CV provided Computer Aided Design and Manufacturing (CADCAM) solutions to a variety of industries including aerospace, defence, automotive and general mechanical sectors. Mark’s primary role was to develop presentations and demonstrations of CV software solutions, this included customer presentations, seminar / exhibition support and to provide technical images / information for regional and corporate marketing materials. This allowed Mark to acquire good communication and relationship building skills, it also provided him with experience of working closely with CV’s major global accounts including BAE SYSTEMS, Airbus and Land Rover. Mark’s role included: • Developing a standard methodology for presenting CV’s product development solutions to executive level customers from the aerospace, automotive and shipbuilding industries • Managing partner activities with Sun Microsystem’s and Hewlett Packard to help co-fund marketing activities which included setting up an executive briefing centre in Coventry and managing the day to day activities for the mobile presentation facility / demonstration vehicle • Acquiring extensive branding skills associated with graphics, website and video production • Awarded UK Presales Prize in 1996 for first presales consultant to embrace and understand the benefits of using the internet within a product development software demonstration From September 1992 to December 1998 (6 years 4 months) MBA, Business @ University of Warwick - Warwick Business School From 2002 to 2006 MSc, Computer Aided Engineering @ Cranfield University From 1990 to 1992 HND, Computer Aided Engineering @ Bournemouth University From 1987 to 1989 Mark MBA is skilled in: Automotive, High Tech, Manufacturing, Industry Marketing, Cloud Computing, ERP Integration, PLM, B2B Outsourcing, EDI, Social Media, Collaboration Solutions, CAD/CAM, Sponsorship, Motorsports Marketing, PowerPoint
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 8 month(s)
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