• Experienced board level marketer, with broad spectrum of marketing skill, from strategic brand management to short term revenue generating activity. • Have significant above and below-the-line experience through online and offline channels, ranging from launching national TV campaigns to optimising paid search keywords. • Extensive work in service industries, and in particular understanding customer needs, turning that insight into brand definition, and then ensuring that brand is delivered in every touch point • I have managed large teams and large budgets, but enjoy smaller, faster, entrepreneurial environments with ambitious long term goals where I can build teams to fit expansion plans. • I thrive in roles that require both strategic thinking and also ‘rolling my sleeves up’ and getting involved in the executional details. I need to feel directly accountable for delivering to the bottom line. • I bring energy, passion, direction, analytical rigour, as well as a sense of humour to a team.

Chief Marketing Officer @ * Broad role encompassing all online and offline marketing communication, brand, website development, content, editorial, PR and analytics for a VC backed online flash sale homewares retailer. * Redefined brand and subsequent advertising creative around more emotive ‘Discovery’ rather than purely ‘Deals’. Introduced brand trackers and drove awareness to 45% amongst target audience * Refined acquisition strategy based on analytical rigour of different channels, reducing CPA by 8% * Drove significant increases in CRM metrics by thorough significant data mining and change of technically more advanced email provider * Improved site conversion through changes in mobile sites and multivariate testing From October 2012 to Present (3 years 3 months) Chief Marketing Officer @ * Led all online and offline marketing communication, brand, website development, PR and analytics for a VC backed online marketplace. * Defined the brand proposition (“Where everything has a story”), with market nuances developed for international growth. * Doubled brand awareness through targeted & tested TV campaigns. * Grew customer acquisition to 70% growth through improvements in online marketing * Drove traffic to the site by over 100% through SEO improvements and SEM investment * Improved site conversion through changes in mobile sites and multivariate testing * Built a team of 25 for scalable growth From October 2011 to July 2012 (10 months) Marketing Director @ * Responsible for all B2B and B2C marketing & PR activity for PayPal UK, one of the fastest growing division of eBay Inc. * Developed the PayPal brand from an eBay ‘after thought’ to the most preferred online payment brand in the UK. * Built a high performance team from 4 to 50 including all European operations * Pioneered numerous marketing initiatives to achieve targets, including proving ROI of advertising, creating sophisticated dynamic targeting campaigns, revolutionising search conversion from 0.8% to 4% amongst others * Lead PayPal globally on all key metrics, including softer brand metrics, and harder acquisition, activation, engagement and churn metrics. * Won multiple internal awards, as well as industry awards, including one from the Chartered Institute of Marketing From March 2006 to August 2011 (5 years 6 months) United KingdomHead of International Propositions @ * Developed and launched propositions targeted at International Business Travellers, a segment delivering €2.7bn in revenue to Vodafone. * Role expanded to include all international propositions and partner networks. * Developed a differentiated service based proposition, and gained buy-in from senior management and all Vodafone Operating Companies globally. From November 2004 to March 2006 (1 year 5 months) Global Tactical Marketing Director @ * Initially European Marketing Director then promoted to global role * Role focused on tactical programmes & promotions to drive incremental revenue * Additional responsibility for a refreshed global brand strategy, including proposition development. * Direct control of $10m annual spend * Development of most successful global leisure direct response marketing campaigns, generating over $40m in incremental revenue. From May 2002 to November 2004 (2 years 7 months) Various Sales & Marketing roles, including Country Manager and Brand Manager @ Various sales and marketing roles, including: Brand Manager, First Class * Management of the brand proposition and customer experience of British Airways’ premier cabin product, worth £½bn in net revenue. * Influencing across departments to define, develop and deliver brand spec. * Completed strategic brand review which improved profitability by 25% * Gained approval for a refresh of the brand in 2002, despite the trading conditions. Brand Manager, Alliances * Responsible for development of marketing strategy with airline alliance partners including brand strategy, Executive Club partners strategy and IPR. Country Manager Jordan * Managing a team of 18, running BA’s airport operation, sales and marketing performance and general representational activities. * Outstanding Contribution Award - 1997, Award for Excellence 1998 * Beat revenue target by 16% * Developed ground breaking marketing activities * Managed cultural, corporate and commercial change from BA to franchise carrier British Mediterranean. Account Manager, Leisure Retail, UK & I Sales * Responsible for the sales revenue for all independent leisure retail travel agents throughout UK, worth £100m + British Airways General Management Graduate Scheme * One of 15 successful candidates from over 5,000 applicants. The first 6 months were spent working on two short term projects, in Contract Handling and Global Relationship Marketing From September 1994 to May 2002 (7 years 9 months)

MA @ University of Edinburgh From 1988 to 1992 Mark Hodson is skilled in: Segmentation, Advertising, B2B, Affiliate Marketing, E-commerce, Digital Marketing, PPC, Customer Experience, Loyalty Marketing, Email Marketing, Online Advertising, Partnership Marketing, Loyalty Programs, Multi-channel Marketing, Customer Acquisition