Director, Retail Marketing and Brand Experience at Vans @ Vans a Division of VF Outdoor Costa Mesa, CaliforniaSr. Brand Marketing Consultant @ Freelance Marketing and Creative Services Clients include Vita Coco, Dyrdek Machine and multiple skate and lifestyle brands. From September 2017 to August 2018 (1 year) Greater New York City AreaSenior Brand Director Bud Light @...
Director, Retail Marketing and Brand Experience at Vans @ Vans a Division of VF Outdoor Costa Mesa, CaliforniaSr. Brand Marketing Consultant @ Freelance Marketing and Creative Services Clients include Vita Coco, Dyrdek Machine and multiple skate and lifestyle brands. From September 2017 to August 2018 (1 year) Greater New York City AreaSenior Brand Director Bud Light @ Anheuser-Busch InBev Managed multiple direct reports to lead 360 brand campaignsDeveloped and drove global consumer insights with a focus on shopping and retail behaviorReported directly to Brand VP, presenting plans, concepts, and performance weekly to CMO and NA PresidentIdentified and executed brand integration at cultural moments, including Alexander Wang’s #Wangfest & the Procell X Bud Light Rec Room for Super Bowl 51Produced Bud Light’s 2016-17 NFL campaign, including Ad Age’s Ad of the Day, Your Can’s YearLed consumer digs identifying hyper-local trends amongst consumers in key markets Launched the Dive Bar Tour (with Lady Gaga, John Mayer, G-Eazy) driving earned media and creating an ongoing experiential, digital platform for Bud Light From August 2015 to August 2017 (2 years 1 month) New York, NYGlobal Brand Manager - Nike SB @ Nike Drove cross-functional marketing plans for multiple seasons of footwear and apparel launchesPartnered with Retail Brand creating experiences and assets across multiple tiers of distributionSuccessfully led global teams across multiple timezones to ensure brand consistencyDeveloped and drove global consumer insights with a focus on product and retail behaviorDirected and delivered premium retail assets across core, mall speciality, online, and DTC accountsCo-Produced SB Chronicles films, managing post-production, and media amplification resulting in several industry awards From July 2014 to August 2015 (1 year 2 months) Beaverton, ORNorth America Brand Manager - Nike SB @ Nike Directed, managed, and executed multiple seasons of successful initiatives, building brand strength in key NA markets Created hyper-local brand experiences at Nike SB’s Los Angeles energy space, Sixth and Mill Partnered with Digital team to launch the Nike SB App, driving customer acquisition via athlete, influencer, and media partnershipsCreated and managed 40 Ludlow energy space, building key brand relationships with consumers, retailers, and influencers in NYCPartnered with key stakeholders in global skate communities to elevate national Go Skateboarding Day into a Nike-owned physical and digital movementDirected brand presence during key sport moments, intersecting sport and culture to create authentic and unique consumer experiences From December 2012 to July 2014 (1 year 8 months) Beaverton, OregonGlobal Associate Brand Manager - Nike SB @ Nike With team, created iconic Nike SB campaigns, including Paul Rodriguez and Ice Cube’s Today Was a Good Day, Icon Meets Icon, and Stefan Janoski's signature shoe launchManaged Nike SB’s global social and traditional media presence across all brand outlets From April 2009 to December 2012 (3 years 9 months) Beaverton, ORGlobal Marketing Specialist - Nike SB @ Nike Led digital launch of the world's first interactive skateboarding film premiere, DebacleDigital lead (copy writing, product updates, brand storytelling, and connectivity to specialty retail network) for nikeskateboarding.comImplemented and managed weekly marketing operations processSupported sports marketing and communications manager across all brand efforts From November 2007 to April 2009 (1 year 6 months) Beaverton
Vans a Division of VF Outdoor
Director, Retail Marketing and Brand Experience at Vans
Costa Mesa, California
Freelance Marketing and Creative Services
Sr. Brand Marketing Consultant
September 2017 to August 2018
Greater New York City Area
Senior Brand Director Bud Light
August 2015 to August 2017
New York, NY
Global Brand Manager - Nike SB
July 2014 to August 2015
North America Brand Manager - Nike SB
December 2012 to July 2014
Global Associate Brand Manager - Nike SB
April 2009 to December 2012
Global Marketing Specialist - Nike SB
November 2007 to April 2009
What company does Mark Goldman work for?
Mark Goldman works for Vans a Division of VF Outdoor
What is Mark Goldman's role at Vans a Division of VF Outdoor?
Mark Goldman is Director, Retail Marketing and Brand Experience at Vans
What industry does Mark Goldman work in?
Mark Goldman works in the Apparel & Fashion industry.
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