Director, Marketing Communications - Broadcast Markets @
Bachelor of Arts, Communications/TV Production @
Rhode Island College
Profile – I am a results-driven, revenue generating professional in international B2B Marketing Communications, Marketing, and Brand Management through traditional, new and social media platforms. I am a motivated self-starter who possesses exceptional project and vendor/agency management experience. I am particularly adept at cross-functional communication and relationship building, and I’ve demonstrated success building, mentoring, and leading high
Profile – I am a results-driven, revenue generating professional in international B2B Marketing Communications, Marketing, and Brand Management through traditional, new and social media platforms. I am a motivated self-starter who possesses exceptional project and vendor/agency management experience. I am particularly adept at cross-functional communication and relationship building, and I’ve demonstrated success building, mentoring, and leading high performance teams.
Interested in securing a challenging marketing or brand management opportunity within a medium to large company.
Specialties: Integrated Marketing Communications, Brand Management, Strategic Marketing, Advertising, Video and Interactive Communications.
Director of Marketing @ Global strategic and tactical Marketing Communications leadership across all ChyronHego broadcast graphics product lines, executing integrated product and corporate campaigns that build on and elevate the ChyronHego brand globally. From September 2012 to Present (3 years 4 months) Digital Marketing Director @ Direct the day-to-day tactical, integrated marketing communications efforts related to the launch of an all-new corporate website, sales tools development, video production, and online advertising creative development and media placement. From 2011 to Present (4 years) Director, Marketing Communications - Broadcast Markets @ Worldwide strategic and tactical Marketing and Communications leadership across multiple Grass Valley global product lines, including Cameras, Editing, Replay, Control Room Automation, Playout & Production Servers, Switchers, Routers & Modular, and Professional Services. My efforts were foundational in driving growth for the $700M Thomson-Grass Valley business and to evolving, at the new Grass Valley, what had been a traditional strategic marketing and communications program into a much more precisely tuned, highly interactive, multimedia and social media driven customer-centric program. From January 2006 to May 2011 (5 years 5 months) Solutions Consultant @ Account and Project direction of all Digital Asset Management and Marketing Content Management implementations, including the creation and maintenance of project plans, task assignments, and resource allocations. From March 2005 to December 2005 (10 months) Marketing and Brand Manager @ Spearheaded company-wide marketing and brand management programs for all GTECH product lines including Lottery, Commercial Transaction, and Gaming solutions. From 2003 to 2005 (2 years) Manager, Project Engineering @ Directed Project Engineering team in the staging, delivery, and on-site integration of DTV (Digital Television), IB Streaming (Internet Broadcast), and EAM (Enterprise Asset Management) solutions, successfully delivered on revenue commitments that exceeded $100M. From 2000 to 2003 (3 years) Technical Education Manager @ Directed the worldwide Avid Certified Support Representative Program, an industry-recognized technical and operational certification program servicing 400-plus ACSRs. Restructured struggling program, doubling the number of courses and certifications offered to better reflect Avid’s product line and meet customer demand, resulting in a year-over-year 30% increase in first-time certifications and a 55% increase in re-certifications. From 1993 to 1999 (6 years) Assistant Producer/Producer @ From May 1988 to May 1993 (5 years 1 month) Assistant Producer @ From 1988 to 1993 (5 years)
Master of Science, Instructional Technology @ Rhode Island College From 1990 to 1991 Bachelor of Arts, Communications/TV Production @ Rhode Island College From 1983 to 1988 Mark Gederman is skilled in: Marketing Strategy, Integrated Marketing, Brand Management, Advertising, Digital Media, Digital Asset Management, Video, Product Management, Broadcast, Product Marketing, Multimedia, Digital Video, Video Production, Content Management, Strategic Planning
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