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Mark Burger

Loyalty & Direct Marketing Manager

Loyalty & Direct Marketing Manager at Woolworths Limited - BWS

Sydney, Australia

Section title

Mark Burger's Email Addresses & Phone Numbers

Mark Burger's Work Experience

Woolworths Limited

Loyalty & Direct Marketing Manager

July 2015 to Present

The Wine Quarter

Commercial Marketing Manager

November 2014 to June 2015

Surry Hills

Cellarmaster Wines

Sales and Planning Manager

October 2013 to November 2014

Mark Burger's Education

Australian Direct Marketing Association

Diploma of Direct Marketing

2008 to 2008

University of Western Sydney

Bachelor of Business Marketing

2005 to 2007

Mark Burger's Professional Skills Radar Chart

Based on our findings, Mark Burger is ...

Flexible
Motivational
Talkative

What's on Mark Burger's mind?

Based on our findings, Mark Burger is ...

50% Left Brained
50% Right Brained

Mark Burger's Estimated Salary Range

About Mark Burger's Current Company

Woolworths Limited

- Develop, implement, track and optimise the Woolworths Rewards Loyalty program integration into BWS as a part of the Loyalty strategy whilst managing Merchandise input to the Rewards Campaign Plan, ranging of Offers and product submissions - Development of reporting and customer segmentation view of the Woolworths Reward base highlighting key metrics across Store types, Product categories,...

Frequently Asked Questions about Mark Burger

What company does Mark Burger work for?

Mark Burger works for Woolworths Limited


What is Mark Burger's role at Woolworths Limited?

Mark Burger is Loyalty & Direct Marketing Manager


What is Mark Burger's personal email address?

Mark Burger's personal email address is m****[email protected]


What is Mark Burger's business email address?

Mark Burger's business email addresses are not available


What is Mark Burger's Phone Number?

Mark Burger's phone (**) *** *** 689


What industry does Mark Burger work in?

Mark Burger works in the Wine and Spirits industry.


About Mark Burger

📖 Summary

Loyalty & Direct Marketing Manager @ - Develop, implement, track and optimise the Woolworths Rewards Loyalty program integration into BWS as a part of the Loyalty strategy whilst managing Merchandise input to the Rewards Campaign Plan, ranging of Offers and product submissions - Development of reporting and customer segmentation view of the Woolworths Reward base highlighting key metrics across Store types, Product categories, Lifestyle, Recency and Value - Management of the Loyalty forecasts and budgets to highlight the return and deliver strong ROI - Optimise Loyalty for longer term strategic view of a 1:1 communication and direct marketing channel From July 2015 to Present (6 months) Commercial Marketing Manager @ - Oversee a range of business units Marketing strategies via multiple sale channels including Digital, Direct Mail and a 150 person Sales team to drive the best ROI for the business and create a seamless customer experience. - Liaison between Marketing and Buying/Product teams to develop long term merchandise plans based on Marketing activity that showcases a broad range of brands and offer propositions. - Manage the Monthly,Quarterly and Yearly forecasting and budgets for the various business units - Partner Relationship management with a range of partners including all Marketing, Planning and Commercial functions From November 2014 to June 2015 (8 months) Surry HillsSales and Planning Manager @ - Develop and coordinate the marketing strategy across a multitude of sale channels, that drives the best return for the business and creates a seamless customer experience - Manage the Monthly, Quarterly and Yearly forecasting and budgets for the various sales Channels including Digital, Print, Sales and Service teams - Oversee the Marketing campaigns and Customer Segmentation used to create a compelling offer that will generate the greatest return and highest conversion rates - Long term merchandise/product strategy across Channels for the Cellarmasters business From October 2013 to November 2014 (1 year 2 months) Senior Marketing Channel Manager - Sales @ Manage a team of Marketers to assist in the running of an Outbound Sales team which consists of 150+ Personal Wine Advisors. Control the Monthly, Quarterly and Yearly forecasting and budgets for the Sales Channel and oversee the Marketing campaigns and Customer Segmentation used to create a compelling offer and create a strong return From October 2012 to October 2013 (1 year 1 month) surry hillsDirect Mail Marketing Manager @ From July 2010 to October 2012 (2 years 4 months) Marketing Campaign Manager @ From January 2009 to June 2010 (1 year 6 months) Bondi JunctionMarketing Campaign Co-ordinator @ From January 2008 to January 2009 (1 year 1 month) Diploma of, Direct Marketing @ Australian Direct Marketing Association From 2008 to 2008 Bachelor of Business, Marketing @ University of Western Sydney From 2005 to 2007 Mark Burger is skilled in: Direct Marketing


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In a nutshell

Mark Burger's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 2 month(s)

Mark Burger's Willingness to Change Jobs

Unlikely

Likely

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