Mark Barrera's Email Addresses & Phone Numbers

Senior Director SEO / PR / Marketing @ TrustRadius TrustRadius is the most trusted site for business technology purchasing decisions. Optimized for content quality and data integrity, the review site helps buyers make better product decisions based on unbiased and insightful reviews.TrustRadius is the most trusted site for business technology purchasing decisions. Optimized for content quality and...

Senior Director SEO / PR / Marketing @ TrustRadius TrustRadius is the most trusted site for business technology purchasing decisions. Optimized for content quality and data integrity, the review site helps buyers make better product decisions based on unbiased and insightful reviews.TrustRadius is the most trusted site for business technology purchasing decisions. Optimized for content quality and data integrity, the review site helps buyers make better product decisions based on unbiased and insightful reviews.In six months we have more than tripled the monthly traffic to the site (230%), from 318k to over 1 million sessions. Austin, Texas AreaSenior Director, SEO and Merchandising @ Ziff Davis I led SEO and Merchandising for the Ziff Davis Tech and Commerce brands: PCMag, Mashable, Offers.com, Geek, AskMen, BlackFriday.com, BestBlackFriday.com, TheBlackFriday.com, ExtremeTech, and TechBargains.Ziff Davis, a subsidiary of j2 Global, Inc., is a leading global digital-media company operating in three core verticals: Technology, Gaming, and Shopping. Its brands – PCMag, Mashable, Speedtest, ExtremeTech, Geek, Toolbox, IGN, AskMen, Offers.com, TechBargains, emedia and Salesify – produce and distribute premium content across multiple platforms and devices. Ziff Davis delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. Ziff Davis publishes in 26 languages and successfully partners with local publishing operators across 115 countries. From January 2017 to October 2019 (2 years 10 months) Austin, Texas AreaHead of SEO @ Offers.com I led all inbound marketing efforts including SEO, Social Media, PR and link building. Activities include driving the content marketing strategy, social media and technical SEO while working with the product and engineering teams to enhance the quality of the site.In under two years, we more than tripled organic traffic and revenue to the site.Offers.com (a Ziff Davis company) is a leading online destination for consumers to save time and money. Each day Offers.com serves up the top coupon codes, product deals and other offers from more than 20,000 stores and brands. Offers.com has over 100,000 of the best offers in 300 categories including clothing, electronics, household goods, credit cards and many more. Offers are verified, rated and updated daily by the Offers.com deal experts and community. The company, founded in 2009, is based in Austin, Texas. From December 2015 to January 2018 (2 years 2 months) Austin, Texas AreaHead of Search & Social @ Federated Media Publishing, LLC - A Lin Digital Company Federated Media/Lin Digital (part of Lin Media and Media General, Acquired by Nexstar Media) is a connected-screen media company that leverages data and social to deliver the right content, in the right place, at the right time. Our content creation, content distribution and media amplification solutions, which leverage our comScore Top 15 Video Network, Top 15 Mobile Network, and Top 20 Display Network, deliver highly customized and effective digital marketing campaigns for some of the nation's most respected agencies and brands.DIGITAL FIRSTInstead of using digital as an amplification channel for content that first appeared on TV, we inverted the model. Our content begins its life on our owned and operated digital network. It is optimized to resonate with audiences using our proprietary social technology. And when it is ready for television, it has the advantage of access to Media General's (NYSE:MEG) owned and operated network of television channels.CONNECTING SCREENSA focus on context is at the heart of our platform. Our mission is to connect all the screens a consumer uses any given day at any given moment to enjoy content that matters. By providing better contextual engagement with consumers, we help advertisers deliver rich, optimized storytelling experiences.A MEDIA PLATFORMWe are both a network of media channels and one of the fastest-growing publishers of original content. This platform enables better participation with consumers and a precision content development method for brands.ENGAGING PEOPLEOur proprietary social technology removes the guesswork and reliance on luck that typically accompanies content development. It allows us to seed and optimize whatever we create so that audiences care about it early on and our client has a clear roadmap for further development.Lin Digital combines Media General's 71 television stations in 48 markets as well as digital media companies including Federated Media, HYFN, and BiteSizeTV. From March 2015 to December 2015 (10 months) Austin, Texas AreaPartner / Managing Director @ BuzzShift BuzzShift is a digital strategy agency.Smart People. Creating Connections. Building Brands.BuzzShift collaborates with partners to plan, create, and deliver dynamic digital campaigns to connect with customers. From April 2013 to April 2015 (2 years 1 month) Dallas, TXPresident @ Barrera Search Marketing Consulted with businesses on online marketing strategy and implementation focusing on SEO, PPC, Social Media and Display media campaigns.Barrera Search Marketing was acquired by BuzzShift in April of 2013 - https://www.buzzshift.com/events/buzzshift-and-barrera-search-marketing-are-now-official From April 2010 to April 2013 (3 years 1 month) Dallas/Fort Worth AreaChairman / President @ DFW Search Engine Marketing Association The Dallas Fort Worth Search Engine Marketing Association (DFWSEM) is one of the oldest search marketing associations in the country. Founded in February 2004, this growing organization includes many of the influential thought leaders and speakers within the search marketing community.In 2012, I organized and Chaired the first annual DFWSEM conference, the State of Search Conference (stateofsearch.org). This event had a sell out crowd of 250 people. The event featured 29 speakers covering topics about SEO, PPC and Social Media marketing. From November 2010 to March 2013 (2 years 5 months) Dallas/Fort Worth AreaDirector of SEO/SEM @ Vizion Interactive Provided strategic guidance on organic search engine optimization initiatives and coordinate strategy into actionable steps through the Vizion project managers.Collaborate closely with management, creative, media, analytics, and other internal/external partners to build a world-class SEO discipline (Process Improvement / Productivity Improvements)Built and maintained a strong knowledge of SEO solutions and SEO technologies; tested effectiveness before rolling across all clientsMaintained client relationships and reported to customer service manager on any issues/concerns brought up by clientsEnsured that programs track towards goals for assigned clientsSet Strategy for Clients - Led the development of best practices for on-page and off-page Search Engine Optimization techniques. Implemented these practices within the organization and ensured they were followed by staff.Reviewed monthly reports to ensure recommendations/results were on target with the overall strategy - guided clients and internal partners in the design of effective SEO programs that meet the client strategic business objectivesDeveloped the talents of subordinates to their full potential, motivating and inspiring themAttended/spoke at necessary trade show/events Consulted with design team on projects which involve design and SEO, SMM, or PPCBlog and Article postings on behalf of Vizion InteractiveAssisted sales team with strategy for prospective clientsAssisted in sales proposal / scope development / resource allocationDeveloped and led delivery of professional presentations to prospects From March 2008 to April 2010 (2 years 2 months) Dallas/Fort Worth AreaeMarketing Director @ Franklin Spirko Media I directed all Internet activities for all clients including Cerion Inc, Dataworkforce, C-People and others.Served as the primary strategist for search engine optimization, blog strategies, content strategy, UX/UI, paid media and other online marketing activities. From May 2007 to March 2008 (11 months) Director of Internet Marketing @ The MasterLink Group, Inc. Masterlink Interactive has been providing top ranking web design and interactive marketing services in the Dallas, Texas area to those wanting a custom web site design and increased online presence. During my tenure, Masterlink was consistently ranked as one of the top ten web design and development agencies in Dallas according to the Dallas Business Journal. As Director of Internet Marketing I managed all PPC/SEO activity for all clients.I built and led the SEO/PPC teams and trained all marketing staff and sales staff on the latest trends/techniques. Managed dozens of clients and served as the main point of contact and lead strategist for clients including TexasLending.com, Sonny Bryan's BBQ, Carrington Labs, Centex Mortgage, The Store Decor, Brandon Industries, Soundfighter Systems, Texas Scottish Rite Hospital for Children, and many others. Assisted the design/development teams in creating search engine friendly websites for all web design projects. From January 2005 to May 2007 (2 years 5 months) Dallas, TX