I am seasoned marketing expert with over 20 years of experience in online customer acquisition strategy, media buying and product marketing. I live by the numbers allowing digital analytics to help drive marketing decisions to maximize marketing investments. At Carbonite, our marketing team is working on transitioning from a B2C to a B2B company, focusing on our business continuity products. While at Prospectiv I successfully helped to launch Eversave.com Daily Deal website and continue to assist Fortune 1000 brands acquire new customers using our platform. More about Carbonite: Carbonite (Nasdaq:CARB) keeps small businesses and home offices running smoothly. Carbonite offers a comprehensive suite of affordable services for data protection, recovery and anywhere, anytime access. More than 1.5 million customers, including 50,000 small businesses, trust Carbonite's secure, easy-to-use cloud backup solutions and award-winning U.S.-based customer support. For more information, please visit Carbonite.com, connect with us on Twitter @carbonite or visit our Facebook page.

Sr. Director, Acquisition & Engagement Marketing @ My responsibilities include creating demand for Upromise services and thoughtful engagement with our customers during their interactions with our brand. From November 2014 to Present (1 year 2 months) Sr. Director Acquisition Marketing @ Carbonite is a leader in cloud backup products for both business and home customers. As Sr. Director Acquisition Marketing I am responsible for management of all customer acquisition channels for both product lines. Areas of responsibility include paid search, online display, tv & radio, affiliate marketing, front end optimization and overall ROI for media programs. From August 2013 to November 2014 (1 year 4 months) Sr. Director, Marketing @ Responsible for overall strategy and marketing Management of customer acquisition, media buying and marketing operations team Social media strategy & execution Product development From January 2010 to August 2013 (3 years 8 months) Director, Product Development @ From January 2008 to January 2010 (2 years 1 month) Product Manager @ From June 2006 to January 2008 (1 year 8 months) Marketing Director @ From August 2003 to June 2006 (2 years 11 months) Account Manager @ From 2000 to 2002 (2 years)

Bachelor of Science (BS), Sociology @ Duke University From 1991 to 1995 Bachelor of Arts (B.A.), Sociology / Businsess @ Duke University From 1991 to 1995 Mark Allen is skilled in: Social Media Marketing, Marketing, Web Analytics, Online Advertising, Digital Marketing, Strategy, Marketing Strategy, Management, Email Marketing, Customer Acquisition, PPC, Lead Generation, Account Management, Advertising, Affiliate Marketing