Business leader with a focus on mobile, media and entertainment technologies. Experience selling new video technologies to Tier 1 brands globally. Strong track record growing business from greenfield to profitability. Hands on startup leader, involved in all operational aspects of growing a business – business development, marketing, legal, office leasing, recruiting, employee benefits, cash flow and financing. Skilled at recruiting, leading and scaling multi-discipline and multi-geography teams. Excellent network across the global media and entertainment ecosystem. Deep knowledge of the processes, integration points and frameworks that underpin video application development on all platforms from mobile, game console, smart TV and STB. Lived and worked in Australia, United Kingdom, Hong Kong and the United States.

CEO @ Incoming Media is focused on High Quality Mobile Engagement. We deliver the perfect mobile moment for content owners through a combination of pre-loaded video and behavioral analytics. Incoming's solutions drive engagement, retention and monetization for quality video publishers. Investors include Warner Music, Warner Bros., One Ventures, Intel Capital, Citrix Startup Accelerator, and NICTA - Australia’s ICT Research Centre of Excellence and birthplace of software in 1.5bn mobile devices. From July 2015 to Present (4 months) San Francisco Bay Area and SydneyVP & GM North America @ Led Accedo's North American operations. With offices in Palo Alto, Los Angeles, New York, Montreal and Guadalajara, Accedo provides multiscreen video solutions to media, entertainment and pay TV operators. Clients included DirecTV, Netflix, Showtime, Rogers, Verizon, Fox Broadcasting, Nat Geo, FX, MGO, Univision, WWE, Warner Bros, iHeartMedia, the NBA, Discovery Channel, HBO, and Sony Pictures Television. From April 2011 to July 2015 (4 years 4 months) Palo Alto, CaliforniaVice President Asia Pacific @ Established Accedo's Hong Kong development center and Sydney business development office. This role involved Connected TV and IPTV business development, covering Hong Kong, Taiwan, China, India, Singapore, Malaysia, Korea, US and Australia. Partnerships and interactive content deals with operators, media companies and consumer electronics manufacturers. Customers include PCCW, Telstra, ABC, History Channel, FetchTV, Telecom Malaysia, Associated Press, Chunghwa Telecom. From September 2007 to April 2011 (3 years 8 months) Hong KongVice President Business Development @ Business Development in Greater China and across Asia for mobile, PC and IPTV games and other applications. From November 2006 to August 2007 (10 months) Hong KongNational Sales Manager @ - Grew LG Mobile’s market share ranking from no. 11 to 3 within 24 months (Dec 05). - Managed national sales team and Telstra and Hutchison accounts - Developed the Vodafone and Optus accounts from a zero base. Recruiting sales team and implementing channel management program. From October 2003 to October 2006 (3 years 1 month) Sydney Area, AustraliaAccount Manager @ From May 2001 to October 2003 (2 years 6 months) Sydney Area, AustraliaKey Account Manager @ From February 1999 to May 2001 (2 years 4 months) Sydney Area, AustraliaAccount Manager - Advertising Agencies @ Advertising research agency. Part of the Pearson Group. From 1997 to 1998 (1 year) London, United KingdomMarketing @ From 1996 to 1997 (1 year) Sydney Area, AustraliaVarious - IT project, Customer Service @ From August 1993 to September 1996 (3 years 2 months) Sydney Area, Australia

Executive Program for Growing Companies @ Stanford University Graduate School of Business From 2011 to 2011 MBA, Business @ Macquarie Graduate School of Management (MGSM) From 2003 to 2005 Bachelor, Marketing @ University of Southern Queensland Mark Adams is skilled in: IPTV, Sales Management, Online Video, Digital Distribution, Consumer Electronics, Client Engagement, Team Leadership, New Business Development, Entertainment, Telecommunications, Television, Smart TV, Web Video, TV Everywhere, Strategy, Mobile Devices, Strategic Partnerships, Customer Engagement, Start-ups, VOD, Product Management, Account Management, Marketing Strategy, Management, Business Strategy, CRM, Business Development, Sales Process, Product Marketing, SaaS, International Sales, E-commerce, Solution Selling, Go-to-market Strategy, Mobile Technology, Partner Management, OTT, Interactive TV