Image of Marissa Beck

Marissa Beck's Email & Phone Number

Communications Executive | Integrated Marketing | Storytelling & Cultural Resonance for Iconic Brands

Marissa Beck's Email Addresses

m****[email protected] Personal Email

Marissa Beck's Phone Numbers

(**) *** *** 114 Phone number

Marissa Beck's Work Experience

Mattel, Inc.

Senior Global Brand Communications Manager

August 2016 to September 2018

Mattel, Inc.

Brand Communications Manager, North America

January 2014 to August 2016

Ketchum

Senior Account Executive

January 2010 to January 2014

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Marissa Beck's Education

UC Santa Barbara

January 2005 to January 2009

Marissa Beck's Professional Skills Radar Chart

Based on our findings, Marissa Beck is ...

Caring
Inspirational
Verbal

What's on Marissa Beck's mind?

Based on our findings, Marissa Beck is ...

50% Left Brained
50% Right Brained

Marissa Beck's Estimated Salary Range

About Marissa Beck's Current Company

Mattel, Inc.

Frequently Asked Questions about Marissa Beck

What company does Marissa Beck work for?

Marissa Beck works for Mattel, Inc.


What is Marissa Beck's role at Mattel, Inc.?

Marissa Beck is Senior Global Brand Communications Manager


What is Marissa Beck's personal email address?

Marissa Beck's personal email address is m****[email protected]


What is Marissa Beck's business email address?

Marissa Beck's business email address is [email protected]***.***


What is Marissa Beck's Phone Number?

Marissa Beck's phone (**) *** *** 114


What industry does Marissa Beck work in?

Marissa Beck works in the Public Relations & Communications industry.


About Marissa Beck

🎓 Education

Marissa Beck had a B.A. from UC Santa Barbara in 2005. After completing her undergraduate studies, she worked as a research associate at UC Santa Barbara. In 2009, she obtained herJD from UCLA. Beck has a background in education and works experience in teaching and research. She has worked as a research associate at UC Santa Barbara, teaching a course on historical studies. Additionally, she is currently a research associate at UCLA, studying work readiness in education. Beck has experience in both teaching and research, and is comfortable working with a range of populations. She is interested in understanding how to make education more effective and feasible, and is excited to explore this work in more depth.


đź’ˇ Technical & Interpersonal Skills

MarissaBeck is currently a Public Relations Intern at Z Communications from October 2009 to December 2009 (3 months) in Bethesda, MD. Reported to the CEO, COO, Director of Client Relations and the Vice President.Pitched news stories and interview opportunities for more than 1000 different radio and television stationsDirectly interacted with spokespeople for Fortune 500 Companies, such as Exxon, Denny's, Samsung, etc.Edited radio news releases, radio media tours, public service announcements and promotion proposals for new clients. Senior Global Brand Communications Manager at Mattel, Inc. from August 2016 to September 2018 (2 years 2 months) in El Segundo, California. Promoted to oversee high-stakes categories and brands, making up 60% of the global business. In this brand marketing and communications role, I led a team to develop powerful content and campaigns that used storytelling and pop culture connections to reach targeted consumers in 150+ countries.In addition to shaping strategy and creating marketing roadmaps, I built Mattel’s first influencer program and continued evolving and energizing Barbie to infuse new energy into the brand and maintain relevance in a changing society.• Part of the core team leading the most significant launch since Barbie’s introduction in 1959 by launching three new Barbie body types (tall, curvy, and petite)—a major rebranding effort that was covered extensively in the media (5B impressions), landed on the cover of Time magazine, and won a Silver Cannes Lion Award.• Repositioned Barbie by creating diversity themes and rolling out new careers, such as entrepreneur, robotics engineer, video game developer, and politician (candidate in the US Presidential election).Promoted all Mattel brands at major events: New York Toy Fair, Licensing Show, Comic-Con, and others.Represented the company and brand to the media and public. Brand Communications Manager, North America at Mattel, Inc. from January 2014 to August 2016 (2 years 8 months) in El Segundo, California. Tapped to manage and orchestrate brand marketing and communications for Barbie and other product lines. This was an interesting time for Mattel—change was on the horizon and the company was definitely up for the challenge. In this position, I initiated the effort to redefine, revitalize, and modernize the Barbie brand while protecting and enhancing its global icon status. I was accountability for marketing management, internal and external communications (content strategy and management), campaign planning and execution, and crisis management in the US market.• Launched the “Sheroes” program—an ongoing initiative honoring female role models who inspire the next generation of girls. The program has honored 50+ women to date, including Eva Chen, Ava DuVernay, Ashley Graham, and Zendaya.• Co-directed the Barbie in Sports Illustrated campaign, which secured >4B impressions and won a Bronze Cannes Lion award.•Provided crisis management andWORKed with Senators, lobbyists, thought leaders, and industry stakeholders to mitigate privacy and security concerns for Hello Barbie, the first doll in the world


Marissa Beck’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Marissa Beck's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 0 month(s)

Marissa Beck's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 87% chance that Marissa Beck is seeking for new opportunities

Marissa Beck's Social Media Links

/in/mibeck /company/mattel
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