Results-oriented management professional with global experience in multinational Consumer Packaged Goods and technology corporations. Extensive work experience in Asia is coupled with the ability to understand markets and consumer trends. Effective communicator with senior executives and a proven track record of leading diverse teams through strategic marketing and product development initiatives.
Specialties: Product marketing, consumer research, project management and global management. Industry experience in cosmetics, gaming and consumer electronics.
Sr. Manager, Product Management @ From March 2015 to Present (10 months) Product Marketing Manager @ • Successfully launched Call of Duty Online in China, Activision’s first Free to Play Online PC game, which is an entirely new business model for the company. While navigating Activision’s foray into the world’s largest gaming market, Call of Duty Online was ranked the #1 most anticipated First Person Shooter among Chinese gamers. The game continues to set the bar in quality and branding in China.
• Leading the Call of Duty Online marketing and communications efforts, which included a high impact launch plan tailored to the Chinese market, as well as managing a “live” and evolving 12 month marketing roadmap with the goal of tapping into a 300M user online gaming market.
• Actively track marketing performance through quantitative and qualitative research and analytics. From April 2013 to Present (2 years 9 months) Manager, Global Strategy Group @ Internal strategy consultant for the Samsung Group
- Promoted to Project Leader in September 2011. Responsible for leading a team of four, maintaining client relationships and managing all aspects of a project, from scoping to execution and delivery.
- Experienced in delivering strategies to senior executives at a HQ and subsidiary level and across global markets
- Range of work includes: B2C marketing (product marketing, social media marketing strategy); competitive landscape overviews; market entry strategies; B2B sales and marketing processes; channel forecasting From September 2010 to September 2012 (2 years 1 month) Intern, Corporate Retail @ Asia Pacific Product Merchandising
• Diagnosed and recommended key areas to improve product time to market. Established relationships quickly and worked cross-functionally with international merchandising, supply chain and operations teams. From June 2009 to August 2009 (3 months) Manager- Product Development, Makeup Evaluation (R&D) @ Managed L’Oreal China’s R&D Makeup Evaluation Division.
- Leveraged management and business development abilities to build the Makeup Evaluation Division from the ground-up.
- Managed a team responsible for analyzing 100+ potential new products annually. From August 2005 to June 2008 (2 years 11 months)
MBA @ Harvard Business School From 2008 to 2010 Bach Arts, Biology, Chinese @ Pomona College From 2001 to 2005 Chinese @ SYA From 2000 to 2001 Shady Side Academy From 1997 to 2001 Marisa Muscari is skilled in: Strategy, Marketing Strategy, Competitive Intelligence, Social Media Consulting, Project Management, International Project Management, International Business Experience, Cross-culture communications, Consumer Products, Consumer Electronics, Consumer Research, Team Leadership, Business Strategy