I’m an Advertising professional specialized in Digital Media, with more than 8 years experience at Advertising Agencies.
I have been working for the Media Department, focusing on Digital Media, and with a wide array of clients from many industries, which has helped me gain great experience in different campaign types and goals, such as Branding and Performance (Sellout, Video Views, Site Visits, etc.), with proven results in Launching and Managing Innovative Projects and Campaigns.
Skills
A multi-platform professional. Great knowledge in Online Media Planning, Reports, and Optimization. I’m also experienced in Offline Media, Mobile, Digital OOH, and New Media.
Understanding of Digital Operations: A perspective on how to operate Internet companies / businesses gained through my professional life regarding Digital Management, Audience Acquisition, Budget Management, and Strategic Partnerships.
Specialties
Strategic Media Planning/Buying, Sales/Negotiation, Client Management, Budget/Project Management, Results Analysis, Team Leadership and ROI Reports, Knowledge of Media Research Software, Adserver Platforms, and Web Analytics Interfaces.
Media and Business Intelligence Manager @ From July 2015 to Present (6 months) São Paulo Area, BrazilMedia Director @ From January 2015 to July 2015 (7 months) São Paulo Area, BrazilMedia Manager @ Digital strategy development, considering how important Internet is as protagonist or as supporting element (Web and Mobile platforms) for clients’ overall Marketing and Business strategy; A business partner with clients, identifying opportunities and developing projects compatible with their goals/KPIs; Media Strategy and Plan Development; Strategic Analysis of Campaign Results; Media team management (Supervisor, Coordinators, Analysts and Interns).
Clients: DIAGEO (Whiskies Division – Brands: Johnnie Walker, White Horse, Buchanan's, J&B, Old Parr), Johnson&Johnson (Johnson’s Baby, Carefree, Desitin, Listerine), Porto Seguro, Vigor, Kérastase (L'Oréal), Tintas Coral (Dulux), Dermodex Prevent (Reckitt Benckiser), Portinari Cecrisa and Ideal Invest. From May 2013 to January 2015 (1 year 9 months) São Paulo Area, BrazilSales Planning Manager @ - Advertising Solutions Development;
- Planning of customized projects using all Positivo´s platforms and products;
- Evaluation and approval of new commercial formats and sales opportunities;
- Planning of the commercial model for new contents, products and features. From July 2012 to May 2013 (11 months) São Paulo Area, BrazilDigital Media Supervisor @ Media plan and strategy development; Conception of special projects and opportunities for clients; Proposal assessment; Presentation of campaign strategies, optimization, and reports; Team supervision (Coordinator and Assistant).
Clients: Itaú Bank (Universitarios, Retail, Uniclass) and Shiseido (bareMinerals). From February 2012 to June 2012 (5 months) Digital Media Supervisor @ Media plan and strategy development; Conception of special projects and opportunities for clients; Proposal assessment; Presentation of campaign strategies, optimization, and reports; Team supervision (Coordinators, Assistants, Interns).
Clients: AmBev (Bohemia), Honda Motos, Whirlpool Branding and Retail (Brastemp, Consul, KitchenAid), Terra, Telhanorte. From October 2010 to February 2012 (1 year 5 months) São Paulo Area, BrazilDigital Media Coordinator @ Media plan and strategy development; Campaign optimization; Audience researches (volume and behavior) on websites/portals; Annual contract/plan control; Assessment of relevant proposals and opportunities for clients; Coordination of Media Assistant.
Clients: Itaú Bank (all products, except Itaucard). From March 2010 to October 2010 (8 months) Digital Media Assistant @ Media plan and strategy development; Campaign optimization; Audience researches (volume and behavior) on websites/portals; Campaign reports (partial and final); Traffic; Coordination of Media Interns.
Clients: TIM (Telecom Italia Mobile), Santander Bank, Nespresso, Nestlé, Credit Suisse, Wyeth (Centrum and Advil). From April 2009 to March 2010 (1 year) São Paulo Area, BrazilOnline Media Intern @ Media plan and strategy development; Social calendars, PIs, AVs, and specification worksheets; Implementation (traffic); Partial and final campaign report development.
Clients: Fiat, Whirlpool (Brastemp and Consul), Sony Ericsson, Editora Abril. From March 2008 to April 2009 (1 year 2 months) São Paulo Area, Brazil
Graduate, Advertising, Communication @ Faculdade Cásper Líbero From 2006 to 2009 Graduate, Linguistics, Brazilian and Portuguese Literature and Language @ Universidade de São Paulo / USP From 2006 to 2007 Marion Padilha is skilled in: Google Analytics, Media Planning, Social Media, Online Marketing, Advertising, Digital Marketing, Online Advertising, Mobile Marketing, SEM, Digital Strategy, New Media, Mobile Devices, Web Analytics, Google Adwords, Digital Media
Websites:
http://meadiciona.com.br/mpadilha