I’m a product marketing and communications leader with diverse experience marketing to consumers, businesses and the public sector. I thrive on distilling complex products and problems into compelling stories and elegant solutions. My expertise includes positioning & packaging, content strategy, competitive & market analysis, cross-functional leadership and project management of all kinds. I take pride in being results-oriented and customer-centric in everything I do. The best work environment to me is collaborative and aspirational. Big ideas and the people behind them energize me! I like to dive in head first and relish opportunities to learn new products, markets and ways of doing business. My career path has been marked by bold moves—DC to Europe to Asia to SF—and I’ve loved every step of the way. Message me to network and share ideas, inspiration and new opportunities.

Product Marketing Manager @ Apttus is a high-growth SaaS organization that sells configure price quote (CPQ), contract lifecycle management (CLM) and revenue management solutions on Salesforce. As we've grown to 1,000+ people over nine offices across the globe, I’ve taken a leading role scaling our product marketing, including product packaging, pricing, sales support and content, content, content. At Apttus, I manage marketing for our industry-leading CPQ product and support our E-Commerce product. My focus is helping crush the competition by: •Equipping sales with product content—positioning, technical definitions, persona messaging and thought leadership—that speaks to every segment of our market •Competitive and win/loss analysis •Driving scalable packaging and pricing strategy •Supporting demand gen/inbound, field and partner marketing programs •Increasing cross-functional coordination as Apttus rapidly expands across borders Two highlights of this past year were moderating a panel at Dreamforce 2015 and introducing all new packaging and pricing for CPQ! From June 2015 to Present (7 months) San Francisco Bay AreaMBA Candidate @ From January 2014 to December 2014 (1 year) Manager, Product Communications @ •Created communications and marketing strategies for 10+ chemical product groups; Advised business leaders on product positioning and messaging; Ensured consistency of ACC voice across groups •Launched 40-member advocacy coalition; Created integrated advocacy campaigns for Congressional and state levels •Created an 18-month, USD 600K B2B and B2C marketing campaign for the $21B polyurethanes industry; Owned project from ground up •Managed marketing and communications for ACC’s largest annual conference; Increased conference attendance by 15% and news coverage by 25% over three years •Managed multiple marketing and PR agencies; Responsible for budgets, goal-setting and overall agency relationship From January 2011 to December 2013 (3 years) Consultant @ •Supported the launch of a locally-inspired apparel brand in Washington, DC •Drove all marketing efforts, including brand development, product positioning, point-of-sale marketing, and product promotions •Supported business plan strategy and identified new business development opportunities •Advised on merchandising and product development, including pricing and product mix From September 2011 to June 2013 (1 year 10 months) Communications Director @ •Managed the Representative’s brand; Ensured consistent voice, message and positioning in all internal and external communications •Developed and executed strategy to penetrate 3 broadcast and 6 print markets in the Representative’s Congressional District •Executed all communications activities, including public relations, website management, email marketing and social media •Managed communications for Congressional re-election campaign •Managed part-time press assistant From September 2009 to January 2011 (1 year 5 months) Deputy Press Secretary @ •Created digital communications strategy, including web and social media; Managed award-winning Congressional website; Managed relationships with digital and web agencies •Wrote speeches, press releases, talking points and policy briefings •Organized press conferences, interviews and public events targeting state and national TV, print, digital and radio •Managed a targeted email outreach campaign and database of more than 400,000 contacts •Managed the press assistant and interns From August 2008 to September 2009 (1 year 2 months) Press Assistant @ •Managed website redesign and development; Managed vendor relationships and worked with internal teams to develop web content •Wrote web copy, Congressional Record statements and press releases •Created database of reporter contacts and managed all incoming reporter communications •Created best practices for press team operations and record retention From July 2007 to August 2008 (1 year 2 months) Communications Assistant @ •Supported CropLife's internal and external communications strategies, including partnership building, public relations, government affairs and member communications •Wrote and edited website and newsletter content; learned basic HTML to better support digital communications functions •Coordinated media training of CropLife spokespersons •Provided administrative support to the communications team From October 2006 to July 2007 (10 months) Administrative Assistant, Office of Legislative Affairs @ •Provided administrative support to Bayer's Legislative Affairs team From July 2006 to September 2006 (3 months) Intern @ From January 2006 to May 2006 (5 months) Intern @ From June 2005 to August 2005 (3 months)

Master of Business Administration (MBA) @ INSEAD From 2014 to 2014 BA @ Rhodes College From 2002 to 2006 IES From 2004 to 2004 Villa Duchesne Marie Francis is skilled in: Strategic Communications, Editing, Crisis Communications, Social Media, Politics, Strategy, Marketing, Public Relations, Consumer Marketing, Media Relations, Government Advocacy, Public Policy, Press Releases, Content Strategy, Newsletters, Public Speaking, Leadership, Policy Analysis, Facebook