Marie Andersen's Email Addresses & Phone Numbers

📖 Summary

Head of sales and marketing excellence @ From August 2014 to Present (1 year 5 months) Group Concept and Strategy Manager, Marine @ •New concepts: Responsible for development of new concepts from idea to implementation including market research, understanding customer needs and competitive landscape and use all information to develop new customer/communication concepts that makes Hempel more competitive. •Market communication: Responsible for marketing and communication initiatives for the marine business across all product areas and regions. Manager of regional marketing coordination team that executes activities locally (currently one marketing coordinator in Greece and hiring one marketing coordinator in APAC). •Sales tools: Develop sales tools and support sales with customized marketing materials to support the sales process including interactive platforms such as apps. •Strategic projects: Currently looking into lead generation/New customer project and Value proposition project From July 2012 to August 2014 (2 years 2 months) Group Product Manager @ •Product strategy: develop and implement product and marketing strategies in cooperation with regional sales and marketing teams and secure implementation in the organization worldwide. •Project management: leading new product development projects with cross functional teams from sales, R&D, supply chain and legal functions across the world. •Product launches: prepare and execute internal product launches to Hempel’s sales force and technical consultants including workshops and product training. Launch of new products externally with responsibility of total marketing mix. •Sales support and market communication: Conduct customer research and support sales with updated market information. Develop and manage campaigns to support sales activities. From August 2008 to July 2012 (4 years) Research consultant @ •Strategic research projects: Conduct analysis to develop and support the company strategies, (among others and extensive segmentation project that created knowledge about the media consumers and their behavior and a platform synergy project) •Communication and implementation: Presenting findings internally and externally, through oral presentations and articles, develop implementation plan and follow-up. •Market research: qualitative and quantitative research and responsibility for collecting and sharing international media, consumer and advertisement trends. From May 2007 to August 2008 (1 year 4 months) Research Assistant @ •Research projects: documenting advertising effect from different media platforms. •Communication: Internal and external promotion of research conclusions through oral presentations, articles and workshops •Market research: responsible for all market research to TV 2’s regional TV stations. Responsible for TV 2s online panel and preparation of questionnaires. From May 2006 to May 2007 (1 year 1 month) CEL, Certificate in Entreprenuerial Leadership @ Danmarks Tekniske Universitet / DTU From 2009 to 2010 Cand.merc, Economics and marketing @ Copenhagen Business School From 2002 to 2007 Studentereksamen @ Marie Kruse Skole From 1997 to 2000 Marie Andersen is skilled in: Product Management, Marketing Strategy, Marketing Communications, Marketing Research, Marketing Management, Strategy Development, International Business, Market Research, Cross-functional Team Leadership, Marketing, Product Development, Product Launch, Strategic Communications, Strategy, Business Strategy, Sales Operations, Advertising, Project Management, Management