Chief Marketing and Digital Officer In Financial Services
Portland, Oregon, United States
Santander Bank, N.A.
Chief Marketing and Digital Officer
Greater Boston Area
Fifth Third Bank
Chief Marketing Officer
April 2013 to August 2016
Cincinnati, Ohio Area
Citigroup
Chief Marketing and Client Experience Officer for Small Business Banking/Managing Director Citi
December 2009 to March 2013
Greater New York City Area
Citibank
Marketing Services and Segment Executive/ Executive Vice President
2006 to 2009
Greater New York City Area
Chase
Senior Vice President
1994 to December 2005
Greater New York City Area
What company does Maria Veltre work for?
Maria Veltre works for Santander Bank, N.A.
What is Maria Veltre's role at Santander Bank, N.A.?
Maria Veltre is Chief Marketing and Digital Officer
What industry does Maria Veltre work in?
Maria Veltre works in the Financial Services industry.
Who are Maria Veltre's colleagues?
Maria Veltre's colleagues are Emily Barnaby, Cindy Marsh, Gino Ngallopi, Tony Geras, Jim Baker, Brent Soura, Jay Park, Vince Inglese, Jean Riley, and Sergio Jr.
📖 Summary
Chief Marketing and Digital Officer @ Santander Bank, N.A. Leading all marketing, digital and deposit product efforts for the team. Greater Boston AreaChief Marketing Officer @ Fifth Third Bank Lead marketing discipline including brand development, market research, social, direct marketing, PR and all marketing efforts for all bank businesses. From April 2013 to August 2016 (3 years 5 months) Cincinnati, Ohio AreaChief Marketing and Client Experience Officer for Small Business Banking/Managing Director Citi @ Citigroup Driven three years of positive business momentum for Small Business at Citi. Improved client experience at industry-leading rates, created successful marketing campaigns that have delivered positive net customer growth, introduced proactive PR strategy focused on thought leadership for Citi Small Business. Moved digital agenda forward including led development of new online banking platform, use of social media to complement marketing strategies and revamp of small business public facing website. From December 2009 to March 2013 (3 years 4 months) Greater New York City AreaMarketing Services and Segment Executive/ Executive Vice President @ Citibank Led diverse business groups with shared objective of improving speed-to-market and effectivness:- Ran Citibank Online/citibank.com. Maintained #1 industry rating for online banking and usage.- Introduced Smith Barney branded brokerage into retail bank branches for first time at Citibank. - Completely redesigned Marketing Services function with focus on increasing process efficiency and effectiveness of advertising and communications. Achieved significant expense reductions with no impact on quality and frequency of communications. From 2006 to 2009 (3 years) Greater New York City AreaSenior Vice President @ Chase Increasing levels of responsibility in product development, marketing strategy and analytics:- Built and led Mass Affluent marketing team to capture greater market and wallet share of current customers and prospects. Dramatically increased client acquisition and product penetration for Chase Personal Financial Services and established the brand within the retail bank.- Spearheaded Chase Retail Internet Marketing including chase.com during first phase of internet banking. Built high-impact online banking solutions, introduced new capabilities such as email and achieved industry recognition for online banking usability.- Managed all portfolio management functions for Chase Credit Cards from activation, rewards, and usage through attrition. Managed significant merger-related and portfolio acquisition activities including all re-branding and customer communications. Introduced first-ever "service to sales" across multiple consumer businesses. From 1994 to December 2005 (11 years) Greater New York City Area
Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)
5 year(s), 2 month(s)
Unlikely
Likely
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