Senior business executive with proven track record of driving business results in financial services. A high energy leader with strong focus on the customer, excellent strategic planning as well as executional skills. A motivational leader who develops high performance teams and has worked effectively in complex matrix organizations, consistently delivering results.

Chief Marketing Officer @ Lead marketing discipline including brand development, market research, social, direct marketing, PR and all marketing efforts for all bank businesses. From April 2013 to Present (2 years 9 months) Cincinnati AreaChief Marketing and Client Experience Officer for Small Business Banking/Managing Director Citi @ Driven three years of positive business momentum for Small Business at Citi. Improved client experience at industry-leading rates, created successful marketing campaigns that have delivered positive net customer growth, introduced proactive PR strategy focused on thought leadership for Citi Small Business. Moved digital agenda forward including led development of new online banking platform, use of social media to complement marketing strategies and revamp of small business public facing website. From December 2009 to March 2013 (3 years 4 months) Greater New York City AreaMarketing Services and Segment Executive/ Executive Vice President @ Led diverse business groups with shared objective of improving speed-to-market and effectivness: - Ran Citibank Online/citibank.com. Maintained #1 industry rating for online banking and usage. - Introduced Smith Barney branded brokerage into retail bank branches for first time at Citibank. - Completely redesigned Marketing Services function with focus on increasing process efficiency and effectiveness of advertising and communications. Achieved significant expense reductions with no impact on quality and frequency of communications. From 2006 to 2009 (3 years) Greater New York City AreaSenior Vice President @ Increasing levels of responsibility in product development, marketing strategy and analytics: - Built and led Mass Affluent marketing team to capture greater market and wallet share of current customers and prospects. Dramatically increased client acquisition and product penetration for Chase Personal Financial Services and established the brand within the retail bank. - Spearheaded Chase Retail Internet Marketing including chase.com during first phase of internet banking. Built high-impact online banking solutions, introduced new capabilities such as email and achieved industry recognition for online banking usability. - Managed all portfolio management functions for Chase Credit Cards from activation, rewards, and usage through attrition. Managed significant merger-related and portfolio acquisition activities including all re-branding and customer communications. Introduced first-ever "service to sales" across multiple consumer businesses. From 1994 to December 2005 (11 years) Greater New York City Area

MBA, Marketing @ New York University - Leonard N. Stern School of BusinessBSE, Finance @ University of Pennsylvania - The Wharton School Maria Veltre is skilled in: Credit, Relationship Management, Retail Banking, Financial Services, Analytics, Portfolio Management, Strategy, Credit Cards, Banking, Business Strategy, Cash Management, Risk Management, Marketing Strategy, Advertising, Marketing Communications