Maria Lichosik's Email

PROFILE ▪ Trade marketing and sales support understanding, experience in creating and implementing programs for sales channels supporting specific sales goals ▪ Excellent organizational, analytical and problem solving skills; positive approach to all tasks and can-do attitude ▪ Strategic thinking ability and result-oriented attitude in fast-paced environment ▪ On time and on budget multiple projects management ▪ Effective leadership PROFESSIONAL EXPERIENCE Marketing & PR ▪ Developed marketing strategies and plans to enhance customer purchasing power and satisfaction ▪ Analyzed market, identified target companies and business opportunities ▪ Monitored competitors activity and analyzed pricing positions ▪ B2B trade marketing activities created and organized for NOKIA, SAMSUNG, LG, SONY, MICROSOFT, JABRA, TOMTOM, GARMIN etc; activities dedicated exclusively to one brand or for multi-vendors ▪ Lead the company's marketing ATL and BTL advertising that increased sales and improved corporate awareness; created and launched campaigns, sell-out promotions, contests, recommended in-store marketing activities, participated in the production of marketing materials to support sales and marketing and arranged for the effective distribution; merchandising ▪ Provided motivation initiatives for sale staff and coaching to the Field Force ▪ Launched new products into the Polish market ▪ Organized the launch of a new retail store network ▪ Organized fairs, events, exhibitions, conferences, company presentations Sales ▪ Managed to gain effective cooperation with 97% of target group ▪ Responsibility for sales departments ▪ Managed and developed commercial relationships with vendors and clients; familiar with buyers in the biggest nets like MSH, Neonet, RTV Euro AGD, Terg, Avans Finance ▪ Developed and administered budget up to 2 m€ ▪ Delivered consistent operating cost reductions through strategic negotiations with subcontractors and suppliers in order to improve net profitability

Trade Marketing Manager @ From November 2014 to Present (1 year) Warsaw, Masovian DistrictMarketing Manager @ From July 2010 to September 2014 (4 years 3 months) Wroclaw, PolandBrand Manager @ From April 2009 to February 2010 (11 months) PolandProducer - Project Manager @ From June 2007 to December 2008 (1 year 7 months) Wroclaw, PolandMarketing Manager @ From May 2005 to May 2007 (2 years 1 month) Wroclaw, PolandManaging Director @ From November 2001 to March 2005 (3 years 5 months) Wroclaw, Poland

postgraduate studies, Product Manager @ Wroclaw University of Economics From 2006 to 2007 Master's degree, Marketing and Management @ Wroclaw University of Economics From 1996 to 2002 EVENDINE COLLAGE, London, UK From 2000 to 2001 Maria Lichosik is skilled in: Marketing Management, Product Management, Marketing Strategy, Negotiation, New Business Development, B2B, Business Strategy, International Business, Team Management, Management, Business Development, Mobile Devices