Maria Goycoolea's Email Addresses & Phone Numbers

📖 Summary

Digital marketing and social media specialist with a core focus on US Hispanic and multicultural markets. Strategic, creative, and a go-getter with an entrepreneurial soul. Very passionate, proactive and a team player. Areas of expertise: Social Media Marketing, Digital Marketing, Content Development, US Hispanic & Multicultural Markets, Social Media Strategy, Graphic Design, Brand Management Client experience: Nestlé (La Lechera, Abuelita, Nido, El Mejor Nido, Nescafé), Bob Evans, Chuck E. Cheese, KIA, DIRECTV, McDonald's, San Diego Gas & Electric, Tadin Herbs and Tea Co, Lifestyle Awareness, MLK Community Health Foundation --- “The people who are crazy enough to think they can change the world, are the ones who do” (Steve Jobs)Supervisor, Engagement & Insights @ Clients: Nestlé (La Lechera, Abuelita, Nido, El Mejor Nido, Nescafé) - Bob Evans - Chuck E. Cheese - KIA From August 2014 to Present (1 year 3 months) Greater Los Angeles AreaSocial Media Marketing Manager @ - Responsible for developing social media strategies and community management: content creation, publishing, monitoring, and moderation across different social networks. - Built engaging online communities within social media networks, for both general and US Hispanic markets. - Worked collaboratively with the Accounts, Strategic Planning and Creative teams to develop consistent and integrated social media plans for clients. - Elaborated visual content based on creative concepts and brand’s guidelines. - Maintained relations with clients and elaborated reports providing KPIs and recommendations. Client Experience: DIRECTV, McDonald's, San Diego Gas & Electric, Tadin Herbs and Tea Co, Lifestyle Awareness, MLK Community Health Foundation From October 2013 to July 2014 (10 months) Greater Los Angeles AreaMarketing Coordinator @ - Coordinated and implemented marketing and communications projects, from the creation through production & delivery. - Executed the creation and development of new digital marketing and social media strategies. - Performed graphic design and branding functions for assigned marketing/advertising materials. From March 2013 to October 2013 (8 months) Greater Los Angeles AreaFreelance Social Media Marketing Manager @ - Developed consumer-oriented digital marketing initiatives and generated cost-effective social media campaigns to position the brand and build awareness. - Tracked, measured and reported results. - Created and implemented company's marketing strategies for trade shows and events including branding, communications, promotion (online & print), design, digital marketing, product integration, and networking. From December 2012 to March 2013 (4 months) Greater Los Angeles AreaFreelance Community Manager @ -Created content to support Youtube channels on other social media networks. -Developed online advertising, email marketing, brand marketing and social media strategies that generated high customer-engagement results. - Launched, managed and reported campaigns metrics and results for Youtube videos. - Assisted sales department with strategies and creative ideation for building audiences for advertisers. From October 2012 to December 2012 (3 months) Greater Los Angeles AreaFreelance Digital Producer @ - Elaborated online advertising campaigns for clients such as Groupon, Zulily, Shoe Dazzle and more, both in the US and overseas. - Participated in the creative and design process of ads and tracked/reported results. - Developed Social Media/Content strategies for the company. From October 2012 to December 2012 (3 months) Greater Los Angeles AreaMarketing Consultant @ - Collaborated in the elaboration of the company’s launching plan and brand management strategy for new product launch. - Designed and monitored installation of company’s booth at the “Natural Products Expo West” Trade Show. - Developed branding and packaging for new product line. From February 2012 to December 2012 (11 months) Greater Los Angeles AreaStudent - Certificate in General Business with concentration in Marketing @ From September 2011 to December 2012 (1 year 4 months) Greater Los Angeles AreaMarketing Assistant @ - Collaborated in the development of brand projects and marketing strategies. - Designed several graphic pieces for advertising campaigns. - Processed, proofread and edited documents. - Assisted and supported the Marketing team with planning, printing and deliveries. From December 2011 to September 2012 (10 months) Greater Los Angeles AreaRegional Director @ - Responsible for developing and leading community programs which seek to reduce vulnerability and exclusion of the communities in the area. - Managed and supervised the team and budget to implement programs in various fields such as education, health, culture, economics and entrepreneurship, among others. - Assisted to meetings with relevant institutions such as the Regional Government or the Ministry of Housing and Urban Development in order to present community’s needs and discuss programs of action to address them. - Conducted effective motivational speeches at universities, schools, radio and companies. - Successfully implemented an agreement between the Regional Government and “Un Techo para Chile” with the objective of working together for poor communities of the Region. From November 2010 to May 2011 (7 months) Rancagua, ChileManager & Marketing Coordinator @ - Successfully managed the Bar’s operations and coordinated marketing initiatives including promotions, branding, events and communications, increasing the Bar’s sales in 100%. - Supervised a staff of five people and dealt with the day-to-day operation – customer service, inventory control, stock orders, suppliers, cash up, staff training and hiring. From January 2008 to August 2010 (2 years 8 months) Queenstown, New ZealandArt Director/Producer @ - Collaborated with the production of grassroots events for promotion or product launch for corporate companies. - Assisted the commercial department with strategy, designs, branding and other advertising pieces required by customers. - Designed and supervised the creation of products for merchandising and event booths. From December 2006 to December 2007 (1 year 1 month) Santiago, ChileCertificate in General Business, Marketing, (Earned with Distinction) @ University of California, Los Angeles From 2011 to 2012 BA in Design, Industrial, (Earned with Distinction) @ Universidad Diego Portales From 2003 to 2008 Maria Goycoolea is skilled in: Social Media, Social Media Strategy, Community Management, Marketing, Marketing Strategy, Digital Marketing, Multicultural Marketing, Content Development, Content Marketing, Online Advertising, US Hispanic Market, Creativity, Spanish, Photoshop, Social Media Marketing, English, Digital Strategy, Illustrator, InDesign, Brand Marketing, Event Management, Team Leadership, Graphic Design, Event Planning, Online Marketing, Strategic Planning, Copywriting, Advertising, Branding