Marco Guarneri's Email

I have gained a solid background in Sales Effectiveness Pharmaceuticals and currently I'm creating an extensive experience in Marketing both at brand and customer level including the digital approach Goals: - Sales Effectinevess: - Implementation and delivery to 1.400+ FF people of a selling process and CRM solution - Marketing: - implementation and delivery to 50+ Access Role people of a Budget Impact Model to demostrate at account level the economic competiveness of Lipitor in the short/medium term. - Implementation of a dual brand strategy (original brand + generic version) during the Lipitor Lost of Exclusivity - Implementation of the Tele-detailing channel to improve customer interaction efficacy and quality of brand communication

Digital Marketer Manager @ Responsible for delivering digital marketing strategy in Country through a multichannel approach including Tele-detailing, Self-detailing, Webinar From December 2011 to Present (3 years 11 months) Rome Area, ItalyLipitor Country Brand Leader (secondment) @ Member of Lipitor PECANZ Lipitor Brand Team (Primary Care Europe, Canada, Australia, New Zeland). Responsible for Lipitor Marketing in Italy Lipitor is the 1st brand within retail market (192M€ in Italy in 2010) From April 2011 to Present (4 years 7 months) Pfizer ItalyCustomer Marketing Manager @ Responsible for the identification and implementation of strategies on Key Customer through a Customer Plan definition, projects management at Country level From May 2009 to March 2011 (1 year 11 months) Pfizer PharmacueticalsFF Effectiveness Advisor @ Responsible to improve FF Effectineveness (1.500+) through the implementation of processes (resources allocation, call planning, targeting) and tools (CRM solutiuons) From May 2004 to April 2009 (5 years) Pfizer PharmaceuticalsMedical File Management coordinator @ Responsible for the Company's Customers Database. Coordinator of 6 resources in charge to manage the Customer's Database updating procedures From April 2000 to April 2004 (4 years 1 month) Pfizer Phamaceuticals

110/110, Ingegneria @ Sapienza Università di Roma From 1992 to 1999 Marco Guarneri is skilled in: Sales Effectiveness, Sales, Marketing, Pharmaceutical Industry, Cross-functional Team..., Sales Process, Digital Strategy, CRM, Digital Marketing, Leadership, Management, Integrated Marketing, Product Launch, Market Analysis, Project Management, Multi-channel Marketing, Competitive Analysis