Marcelo is the Co-founder & CTO of EveryMove, the first fitness-tracking social network and employee fitness platform designed to bring recognition and real-life rewards to active individuals. Marcelo is a serial entrepreneur, tech visionary, innovator and get-things-done kind of guy. He was also the founder of Seattle 2.0 which was acquired by GeekWire. Marcelo is a mentor/advisor of TechStars, Founder Institute and SXSW Accelerator. Marcelo was the founder and creator of TweepML.org, a service that reached more than 200,000 unique visitors on the first 30 days after launched and sold nine months later. He was the founder and CTO of Sampa Corp., a family website builder startup, which he founded in 2005 and closed it in mid-2009. Through the process of building this startup, Marcelo got well versed in business strategy, business development, fundraising, angel investing, venture capital, marketing, branding, advertising, PR, user experience, billing and sales pipelines, data analytics, and all things business. Prior to Sampa, Marcelo was a development manager at Microsoft where he worked in the MSN Search division (now Bing) where he managed the team responsible for serving more than a billion page views a month and hundreds of millions of users. He has filed eight patents on the fields of security, search engine, privacy, link structure and more. He’s an accomplished software developer having mastered skills in C#, JavaScript, HTML/CSS, ASP.NET, .NET, Networking, IIS, Architecture, Performance, Windows Servers, and some decent skills in SQL Server, Security, Email Systems, etc. He has been working with technology since the age of 12. Specialties:Startups, entrepreneurship, technology, community, marketing, branding, advertising, PR, social media, user generated content, web development, software development, web design patterns, user experience, branding, APIs and web services, agile development, SEO/SEM, consumer services and products, family & baby technology, networking (w/ people and w/ computers), events, blogging, information retrieval, search engines, security, privacy, etc.

Startup Architect @ Pioneer Square Labs is a Seattle-based studio that creates and launches technology startups. From September 2015 to Present (2 months) Greater Seattle AreaAdvisor @ I help review and screen startup applicants to the SXSW Accelerator program. From August 2010 to Present (5 years 3 months) Mentor @ Helping founders. From July 2010 to Present (5 years 4 months) Co-founder & CTO @ EveryMove is a startup providing companies the tools to enable their employees to aggregate their physical activity from any tracking app/device, find peer accountability, participate in personalized plans and earn incentives for their accomplishments from their employer and health plan ("Good-Driver discount for your health"). EveryMove is the largest integrator of individual fitness data, supporting more than 150 apps and devices, and we have a delightful experience on the web, iOS and Android. I was the co-founder and CTO and we started in 2011 by looking at trends in the healthcare space (Affordable Care Act), the growing adoption of fitness trackers, and the latest and greatest research in behavior science and behavior economics to create the idea of the “good driver discount for your health”. I built the first version of the product in the web; defined vision, culture & processes; recruited and built a team of developers, designers, product managers, and executives; designed & filled patents for the game mechanic of the experience; participated in funding and partnership pitchings & negotiations, and created and executed many growth hacking (customer acquisition tactics) tasks. From March 2011 to July 2015 (4 years 5 months) Greater Seattle AreaFounder @ Seattle 2.0 was one of the most popular resources for entrepreneurs, investors and tech startups in Seattle. It included events happening in town, news about startups, VCs, Angels, and, guest blog posts by serial entrepreneurs. In November/2011 Seattle 2.0 was acquired by GeekWire. Two of the most successful events I created continue to be run by Geekwire: The Seattle 2.0 Awards (now called the Geekwire Awards) and StartupDay. From March 2007 to November 2011 (4 years 9 months) Greater Seattle AreaAdvisor @ Startup Weekend is a non-profit organization managing a global network of events for early-stage entrepreneurs to inspire, educate and help them to the next steps. The events are 54-hour startup building marathons happening on dozens of cities across the world throughout the year. From December 2010 to July 2011 (8 months) Greater Seattle AreaChief Startup Officer @ Conceivian was a startup lab established to turn good ideas into thriving businesses. We incubated and launched more than half-dozen businesses in a period of less than a year. From August 2010 to February 2011 (7 months) Greater Seattle AreaFounder & Creator @ TweepML.org was an easy way for people to create a list of Twitter users ("tweeps") and for people to find and follow that list of people with a single click. From non-profits to bloggers, government to travel industry, you can find all kinds of interesting lists and create your own. TweepML was launched in September of 2009 and it reached nearly 200,000 unique visitors on the first 30 days. It was achieved by creating an extremely powerful word-of-mouth product and an outstanding press- and blog-reach campaign. At the time Twitter didn’t provide any kind of list functionality and seeing the success of TweepML they announced the feature a month after we launched. The product got rave reviews from TechCrunch, ReadWriteWeb, GigaOm, VentureBeat, Mashable and many other blogs and news sources. In March of 2010 I sold TweepML to another company. From July 2009 to March 2010 (9 months) Greater Seattle AreaFounder & CTO @ I founded Sampa because I felt a disconnect between people’s need for a place on the web where they can safely share what they want and the solutions available at the time. Sampa was a family website builder that made it trivial for anyone to create a beautiful and engaging site for their family to share with the people they love. From blogging to photo albums, from family tree to baby milestones, you could do it all. Sampa was a vision I had back in 2001 to completely abstract the complexities of technology from individuals who wanted to create a website for their business or for themselves. It became a business plan in 2003, and a year later I left Microsoft to build it. Beta was launched in May of 2006. By September of 2006, we’ve got our first investor money and I hired Paul Gross, a former Microsoft Senior Vice-President, in the role of CEO. We continue to improve the service, grow the business and make the necessary traction. By early 2008 we released a completely new user experience which got enthusiastic reception by our user base, new users and the press. At the same time we closed a $1 million financing round (for a total of $1.4M raised). Sampa faced several challenges, particularly with distribution. The opening of Facebook to anyone, the noise created by all startups on this space, the lack of a strong distribution partner and the complete shutdown of the financing market in late 2008 led us to close the business by mid-2009. The story of Sampa is documented at a series of blog posts I wrote: http://bit.ly/duhS3g Technologies & activities: Business Plan, Fund Raising, Recruiting, Marketing, PR, CTO, Architecture, Project management, product management, team management, software development, C#, C++, Visual Studio, .NET, ASP.NET, Ops, instrumentation, Google Analytics, Google Ad Manager, JavaScript, AJAX, Google Adwords, Google Adsense, Mashup, APIs, Photo Management, Storage, Networking, SMTP, DNS, Exchange Server, SQL Server, IIS, etc. From February 2005 to August 2009 (4 years 7 months) Greater Seattle AreaDevelopment Manager @ In 2002 MSN Search was the #1 search engine on the Internet, with the traffic primarily driven by Internet Explorer default settings. We were a team of 33 people and I manage the development team. At that time we were making hundreds of millions of dollars with a very small team and Google was a growing threat. I was responsible for managing the development team, work with designers, program managers and the international team to define, spec and implement features. Work with the Ops team, managing servers and infrastructure serving hundreds of millions of pages a day. It was a period of great change for MSN Search (now Bing), and I helped hire dozens of engineers, program managers and testers, and I was a key person on business and technology strategy discussions. Technologies & activities: Project management, product management, localization, team management, recruiting, development, C#, C++, Visual Studio, .NET, ASP.NET, HTTP.SYS, Ops, data analysis, instrumentation, Search Engine, Spell Checker, etc. From March 2002 to November 2004 (2 years 9 months) Greater Seattle AreaSoftware Design Engineer @ Between 2000 and 2002 I worked on a project called MSN SmartTags. It was a web browser plug-in that would enable contextual menus on well-known keywords on a webpage. The product would highlight “Microsoft Corporation” (or any other company, university, movie, politician, etc.) on any website and bring up links and information about that company upon hovering the mouse over the squiggly line. The project was incubated inside the MSN Search group and I was the architect and sole developer of the product, working with the Internet Explorer, MSN Search and Microsoft Office team to bring all the necessary technologies and team together. MSN SmartTags shipped as part of Windows XP Beta and Internet Explorer 6 Beta, but it was removed from the final product on the last minute due to an overreaction by the press on the consequences of modifying other’s people web pages (I’m looking at you Walt Mossberg - http://www.wsj.com/articles/SB991862595554629527) Prior to work MSN, I worked on the Microsoft Exchange Server group, more specifically developing components and features regarding Active Directory integration, security, information replication across servers, LDAP, and more. Technologies & activities: C++, C#, Managed C#, .NET, ASP, ASP.NET, IIS, SQL, Search Engine, Databases, architecture, MFC, STL, LDAP, X.500, XML, XSLT, VBA, BHO, Trie structures, compression, semantic analysis, etc. From March 1998 to February 2002 (4 years) Greater Seattle AreaDesigner/Desktop Publishing/Development @ I've worked as a Graphic Designer and Desktop Publishing, helping create logos and designs for many of companies and many purposes. I've also did software development for family, friends and small businesses, using everything from Basic to VB, from Dbase to Clipper, from Pascal to C/C++. From October 1986 to April 1998 (11 years 7 months) São Paulo Area, BrazilNetwork Engineer Consultant @ I worked with large corporations and government on large-scale network projects of voice, video and data. Primary role was the creation of proposals and architectures to support clients’ needs on complex network projects which often involved multiple technologies, from Ethernet to fiber optics over long distances, to point-to-point radio to satellite communication. From July 1996 to March 1998 (1 year 9 months) São Paulo Area, BrazilIntern / Software Engineer @ Created software tools for data forecasting, data analysis, strategic planning, revenue and expense projections, reports, etc. From August 1994 to July 1996 (2 years) São Paulo Area, Brazil

Bachelor, Computer Science @ Universidade Estadual Paulista Júlio de Mesquita Filho From 1991 to 1995 Marcelo Calbucci is skilled in: Start-ups, Entrepreneurship, Agile Methodologies, User Experience, Software Development, Product Management, Web Development, Social Media, Marketing, C#, Security, Information Retrieval, Blogging, Public Relations, Advertising, Scalability, Mobile Applications, User Generated Content, ASP.NET, Product Planning, Web Analytics, SEO, Usability Testing, CRM, E-commerce, Web Applications, Databases, Endorsements, Web Services, Business Development, Software Design, SQL, Strategy, Cloud Computing, Strategic Partnerships, SaaS, Management, Leadership