Research Director @ Collaborating with other parts of the company to drive business growth
Attracting new newsletter and trial subscribers
Editing a lot
Generating/implementing ideas, both in terms of topics and formats and distribution
Planning content
Helping the team increase content without sacrificing accuracy or quality From June 2015 to Present (7 months) Greater New York City AreaPrincipal Research Analyst @ Lead analyst for Business Insider’s subscription service with responsibility over all digital-media industry research and coverage, including social networks, online publishing/video, and digital advertising.
Report and write daily “Insider” newsletter for thousands of tech- and media-industry subscribers From January 2015 to May 2015 (5 months) Editorial Director, BI Intelligence @ Managed editorial team and drove growth at Business Insider's paid-subscription and industry-newsletter product. Thousands of individual subscribers and corporate accounts across more than 100 members of the Fortune 500. Focused on trends in global tech industry, including mobile computing, digital media, "Internet of Things," payments tech and e-commerce.
Built team from a single analyst to 12 tech analysts, associates, and trade reporters. Managed and coached team.
Established editorial topics and workflows, in-depth report schedule, deck series. Developed industry-newsletter product. (Business Insider now publishes five.)
Led 4 new vertical launches: Internet of Things, E-Commerce, Digital Media, and Payments. From September 2012 to January 2015 (2 years 5 months) Americas Correspondent @ Contractor for Research World magazine, the leading global trade magazine for consumer research and marketing intelligence. Interviewed market research executives, public opinion pollsters, and audience-measurement professionals in the Western Hemisphere, synthesized research on consumer markets, public opinion trends, and media habits. From March 2005 to September 2012 (7 years 7 months) National Editor @ Led coverage of national policy issues such as foreclosure crisis, border and immigration policy, Census 2010, and redistricting. Managed investigative reporting teams. Led long-term investigative projects in Iowa, Mississippi, and Long Island.
Led collaborations with PBS Frontline, PBS NewsHour, and local New York media.
Loaned to the PBS NewsHour for TV and online coverage of the Honduras coup crisis and subsequent elections during 2009 and 2010. Gained exclusive interview with deposed president Manuel Zelaya. Made two national TV appearances reporting from Tegucigalpa.
Published long-form coverage of immigration raids in Mother Jones. From August 2008 to May 2011 (2 years 10 months) Associate Editor @ From January 2002 to December 2008 (7 years) Caribbean Desk Editor @ From January 2001 to January 2002 (1 year 1 month) Reporter @ From January 2000 to January 2001 (1 year 1 month) Rio de Janeiro Area, Brazil
Master of Public Administration (MPA), International Finance and Economic Policy @ Columbia University - School of International and Public Affairs From 2010 to 2012 MS, Journalism, Honors Graduate @ Columbia University - Graduate School of Journalism From 1998 to 1999 Bachelor of Arts (BA), History, Honors Graduate @ Brown University From 1994 to 1998 Marcelo Ballvé is skilled in: Financial Research, Economic Research, Editing, Report Writing, Investigative Reporting, Media Appearances