Marcel Santilli's Email Addresses & Phone Numbers

SVP of Marketing @ UpKeep UpKeep is on a mission to make life easier for maintenance, facilities, and operations teams. Deskless workers make up 80% of the global workforce, yet this huge segment has been underserved by software. At UpKeep, we are investing in the future of maintenance by taking the work out of work orders with...

SVP of Marketing @ UpKeep UpKeep is on a mission to make life easier for maintenance, facilities, and operations teams. Deskless workers make up 80% of the global workforce, yet this huge segment has been underserved by software. At UpKeep, we are investing in the future of maintenance by taking the work out of work orders with an easy-to-use, mobile-first platform.We have been named the #1 Maintenance Management Software by Gartner and received the highest ranking in satisfaction by G2 Crowd. We've raised $50 million from top VCs like Y Combinator, Battery Ventures, Bain Capital, and Emergence Capital. San Francisco Bay AreaHead of Digital, Brand, Revenue Marketing, GTM Operations @ HashiCorp In this expanded role, in addition to digital, brand, and lifecycle marketing, I’m also responsible for overseeing go-to-market (GTM) strategy and operations. Historically, most companies create distinct organizations for the discrete elements of GTM operations: marketing, sales/revenue, and customer success. At HashiCorp, GTM Systems & Ops is a centralized function that oversees the overall systems end-to-end for a customer’s digital interactions with us: from engaging with us as users and prospects (prospect lifecycle), to becoming customers (customer lifecycle), and to becoming successful users and advocates (support and success lifecycle).Managing the follow teams and functions:* Digital and web development - Develop and manage the strategy, roadmap, and execution of our web properties and digital ecosystem* UX/UI design, brand, and creative services - Building a design system to support a unified design language that scales across multiple platforms and medium* Revenue and lifecycle marketing - Optimizing entire customer journey from acquisition, activation, monetization, retention, and loyalty with a heavy focus on account based marketing (ABM) and driving pipeline and revenue* Marketing, sales, and customer success GTM strategy and operations - Ownership of core marketing, sales, and customer success systems and technology* Analytics and data engineering - Building and maintaining the state-of-the-art ETL infrastructure to monitor, measure, and analyze our customer’s entire journey* Technical project management - Supporting technical and creative teams from roadmap planning and requirements gathering to day-to-day execution From June 2018 to May 2019 (1 year) San Francisco Bay AreaDirector of Digital, Brand & Growth Marketing @ HashiCorp HashiCorp provides a product suite to empower organizations to provision, secure, and run any infrastructure for any application. We help large organizations with cloud adoption and their move to modern architectures using DevOps. To do this, HashiCorp provides a suite of popular open source tools (Vagrant, Packer, Terraform, Vault, Nomad, and Consul) with enterprise offerings for Terraform, Vault, Nomad, and Consul.In this role, my focus is on creating marketing campaigns and marketing tactics at all stages in the customer journey with HashiCorp, encouraging interest and engagement in both our open source and commercial products, that will drive adoption and growth for the HashiCorp product suite and business.My responsibilities include: * Own and drive the company’s web strategy to accelerate the customer journey and our business goals* Create and optimize the outbound lead generation programs and campaigns (including email, paid search, paid social, and various advertising approaches)* Work with product marketing to implement their product GTM strategy digitally, building on technical other customer-facing content from that team and from the developer advocates* Run smart and creative tactics that use content aimed at our specific potential customer personas in ways that accelerate and improve their interactions and engagement with us* Drive brand and brand marketing efforts* Lead the creative and design efforts for the marketing team, in partnership with the product design team* Work closely with GTM operations & strategy to implement, optimize, measure, and improve your programs* Prioritize which programs to focus on now and how best to build for the future* Hire, grow, and lead a small team to accomplish these objectives From May 2017 to June 2018 (1 year 2 months) San Francisco Bay AreaGlobal Head of Publishing and Content Operations @ Hewlett Packard Enterprise I help to rethink how content gets created, produced, and managed globally across HPE. In just a few months, I've launched Enterprise.nxt (insights.hpe.com), a thought leadership platform to help IT professionals shape the future of business. I help oversee creative (UX/design), development (product owner), content/editorial, and social media/amplification. The initiative has already grown to 140,000 monthly unique visits and over 1.2M email subscribers. - Launched insights.hpe.com in record time and serving as product owner and creative lead, - Driving innovation and results for our web platform, leading an agile web engineering and design team with continuous focus on testing and optimizing the user experience- Leading a team of four experienced managing editors and recruited over 50 writers and experts to contribute content- Overseeing HPE content teams and network of freelance writers, videographers, and designers- Responsible for strategy and execution around SEM, SEO, email/newsletter, and content syndication- Managing the overarching content strategy and editorial calendar in support of all marketing initiatives and campaigns- Defining KPIs and measuring the effectiveness of content across multiple platforms and formats- Building governance, structures, systems, and processes for consistently producing high-quality, industry-leading work- Partnering with Editor in Chief to oversee writing, editing, and curating of branded content—articles, video scripts and storyboards, infographics—on a daily basis From July 2016 to May 2017 (11 months) Palo Alto, CACo-Founder, Chief Digital Officer and Editor-in-Chief @ TechBeacon TechBeacon is an exciting, fast-growing information hub for technologists and IT professionals seeking guidance to real business challenges. Its goal is to connect readers to the technically-savvy experts and visionaries who understand what it takes to succeed. The editorial mission is simple: deliver content that challenges readers to be better professionals and compete more effectively.In less than a year since founding TechBeacon, it has already become one of the most successful content marketing programs at HPE. We've reached over 500,000 users, published 600+ articles and reports, aggregated 60,000+ subscribers, and generated 22,000+ marketing qualified leads (MQLs). We now have a thriving network of 190 expert contributors from more than 50 companies contributing in-depth content.Highlights:- Serving as editor-in-chief, overseeing a team of four senior managing editors and hundreds of writers and contributors- Lead product, engineering, and design for TechBeacon.com- Oversee social media and community management- Head of demand generation, responsible for end-to-end creation, execution, and reporting of campaigns and nurtures From February 2015 to July 2016 (1 year 6 months) San Francisco Bay AreaDigital Marketing Account Executive @ Fusioon Creative Agency • Planned and executed online and offline marketing campaigns for clients, including requirements definition, scope, deliverables, schedules, and budgets by tailoring services to meet individual business needs• Managed multiple facets of the business, including operations, marketing, and sales – generated incremental revenue from new and existing clients (local and international) by identifying new business opportunities From September 2007 to January 2009 (1 year 5 months) Investor @ metadata.io I first heard of Metadata.io through a Linkedin post. The next day I had a demo and it blew my mind. I hadn't been this impressed with a marketing technology in a long time. A few days later I was a customer and a week later an investor! Marketing leaders are under constant pressure to create pipeline and know exactly which channels and campaigns in their marketing mix are working. With four issued patents, top investors, and an amazing team, Metadata.io is on a mission to arm marketers with automation, data, and insights to help supercharge their demand generation efforts. In other words, an AI-powered optimization engine that lets you get started in no time and makes your life a whole lot easier. VP of Demand Generation & Growth @ ServiceTitan ServiceTitan is one of the fastest growing SaaS platforms that helps home services companies (plumbing, HVAC, electrical & garage doors) streamline operations, improve customer service and increase sales. Its end-to-end solution for the multi-billion dollar residential home services industry includes CRM, intelligent dispatch, custom reporting, marketing automation, a mobile solution for field techs and accounting integrations with Sage Intacct and QuickBooks.ServiceTitan is backed by an impressive roster of investors including Index Ventures, Battery, Bessemer, ICONiQ, and T. Rowe Price. From 2019 to December 2019 (less than a year) Head of Content Marketing and Demand Generation @ Hewlett Packard Enterprise I’m the head of content marketing and demand generation for HPE’s Online Business, an ecommerce platform focused on marketing and selling HPE's extensive portfolio of next generation SaaS-based B2B software. I manage a team that is responsible for content creation, web and user experience, and end-to-end demand generation.- Launched TechBeacon.com, one of the most successful content marketing and demand generation initiatives across HPE.- Grew site to 100,000+ unique visitors monthly in just 10 months. Built subscriber base of 40,000 users. Generated 22,000 marketing qualified leads (MQLs), generating millions in new opportunities for the business.- Oversee content creation, SEO/SEM, paid media, growth hacking, social media, email, lead generation, web development, and overall design and user experience for TechBeacon.com.- Serving as editor-in-chief, overseeing team of eight managing editors, copy editors, and production editors responsible for creating content around topics like application security, DevOps, software development, and more.- Recruited and grew contributor network of 190+ experts, writers, and influencers from more than 50 different companies. From January 2015 to July 2016 (1 year 7 months) San Francisco Bay AreaGlobal Content Marketing and Social Media Leader @ IBM Spearheaded the creation, launch and execution of one of the most successful content marketing programs at IBM with the creation of SecurityIntelligence.com content hub that reached 500,000+ unique users, generated 16,000+ raw leads and yielded $50M+ in opportunities for the business in just over one year. Drove overall editorial for content program that published 600+ articles and dozens of videos, whitepapers, ebooks and other assets in just over one year. Recruited, trained and managed a group of 160 writers/contributors/influencers from across the company and externally. Trained and managed a team of program managers, editorial managers and copy editors. Responsible for driving the web development and implementation of a new responsive design and framework for SecurityIntelligence.com that improved the user experience and better integrated demand generation opportunities throughout the site resulting in average of 4.3% visit to response conversion, far above industry average. Implemented search strategy with SEO scorecard and best practices that helped increase organic traffic by 724%. Continued to transform Security into one of the top social media programs across IBM and across the security space. Managed social media presence, including all aspects for Twitter, YouTube, LinkedIn and Slideshare channels. IBM Security social network exploded with 494% growth in following and 482% increase in engagement. Nurtured an internal digital community of 10,000+ employees to help them become evangelists for the business. Created training and enablement material, such as videos, blogs and presentations, to help enable individuals to increase their digital eminence and social media presence. Established a measurement framework to track social media and content marketing efforts. Defined metrics, KPIs, and how to measure and report it all. Reported results to executive stakeholders on monthly basis. Collaborated to establish a social listening framework. From January 2013 to January 2015 (2 years 1 month) Houston, Texas AreaSocial Business Sales Transformation Leader @ IBM This is a new role I'm pioneering within WW Sales for Security Systems in IBM's Software Group. This role will provide subject matter expertise around the use of social channels, and social selling techniques for sales representatives, management, and executives in the Security Systems Sales with the goal of increasing opportunity identification, and extending/deepening relationships with our clients and prospects. One of the key responsibilities for this position will be to build and lead a new social selling program with the aforementioned goals. From June 2012 to January 2013 (8 months) Houston, Texas AreaDigital Marketing and Social Media Leader @ IBM • Serve as a subject matter expert in social media marketing, providing guidance to go-to-market and product development teams, as well as international teams within and beyond IBM• Contribute lead and revenue data analysis and marketing execution reports to monthly operations review meetings with brand Vice President • Research on country-specific Internet and social media trends, making recommendations to management, assisting global teams in implementing new tactics and advising social media leads for all IBM Software Group brands• Increased online presence by more than 1600% within the first year by leveraging tailored content, fostering user engagement and establishing trust within the online community, including Facebook, Twitter, Linkedin and YouTube From July 2009 to June 2012 (3 years) Austin, Texas Area