Client Services at MEC My Estate Concierge
Senior Marketing Manager
August 2017 to November 2017
NESN (New England Sports Network)
Video Editor and Writer
November 2005 to January 2007
State Street Corporation
Software Quality Assurance Analyst
September 2000 to September 2002
North Quincy, MA
State Street Corporation
Financial Auditor - pension plan investments
August 1998 to September 2000
North Quincy, MA
Paramount Partners, LLC
Commercial Real Estate intern
1997 to 1999
Account Success Manager
May 2018 to June 2020
Senior Marketing Manager - North America
December 2016 to August 2017
Global Marketing Campaign Manager
May 2007 to November 2016
MEC My Estate Concierge
Southborough, Massachusetts, United States
• Develop integrated lead generation strategies aligned with Global Sales/Marketing KPIs.• Create collateral: whitepapers, data sheets, social media posts, third party ads, email, and surveys.• Plan and execute tradeshows ($100M+) focused on ROI and extending the Cognex brand across verticals. • Develop integrated lead generation strategies aligned with Global Sales/Marketing KPIs.• Create collateral: whitepapers, data sheets, social media posts, third party ads, email, and surveys.• Plan and execute tradeshows ($100M+) focused on ROI and extending the Cognex brand across verticals.
What company does Marc Ricci work for?
Marc Ricci works for Cognex Corporation
What is Marc Ricci's role at Cognex Corporation?
Marc Ricci is Senior Marketing Manager
What industry does Marc Ricci work in?
Marc Ricci works in the Media Production industry.
Senior Marketing Manager @ Cognex Corporation • Develop integrated lead generation strategies aligned with Global Sales/Marketing KPIs.• Create collateral: whitepapers, data sheets, social media posts, third party ads, email, and surveys.• Plan and execute tradeshows ($100M+) focused on ROI and extending the Cognex brand across verticals. From August 2017 to November 2017 (4 months) Natick, MassachusettsVideo Editor and Writer @ NESN (New England Sports Network) • Edited HD & SD video for SportsDesk broadcasts including game highlights and promos for Red Sox and Bruins• Wrote factual scripts/shot sheets for on-air talent to read on-air• Created fun and engaging sports statistics for audience to view during live broadcasts• Operated teleprompter during live broadcasts From November 2005 to January 2007 (1 year 3 months) Watertown, MASoftware Quality Assurance Analyst @ State Street Corporation • QA testing of internal software applications- identify bugs in new releases and changes made for United Kingdom banking client.• Project management of each test plan, including tracking "found issues" and reporting to stakeholders about test status• Communicating with the IT team on found issues' status, suggestions for usability and layout changes, retesting, timing, and resolution • Defined each test process for future testing teams From September 2000 to September 2002 (2 years 1 month) North Quincy, MAFinancial Auditor - pension plan investments @ State Street Corporation Managed AT&T / Lucent pension plan investment accounts From August 1998 to September 2000 (2 years 2 months) North Quincy, MACommercial Real Estate intern @ Paramount Partners, LLC • Produced high-level demographic reports for agents to assess the real estate climate.• Developed marketing content for potential real estate buyers in southeastern MA and RI areas. From 1997 to 1999 (2 years) Providence, RIAccount Success Manager @ Flimp Communications • Ensure customers are realizing the full value of their investment with Flimp by educating them and helping to maximize their use of video, digital communication, and benefit decision-support tool solutions. • Grow revenue with existing intermediaries and direct employer clients through new product development solutions, improved feedback channels, and continuous customer retention efforts.• "Listen to customer feedback" via surveys, phone/screen share check-ins, social networking and provide value by providing tactics for optimizing their year-round, HR communications strategy. From May 2018 to June 2020 (2 years 2 months) Hopkinton, MASenior Marketing Manager - North America @ Virtusa • Oversaw 2017 Adobe Digital Summit sponsorship and $85k budget for booth, collateral, social media strategy, executive whiskey tasting event, hotel, travel and sales activities. Achieved aggressive ROI goals = 250 qualified leads, 20 meetings, 25 opportunities, $7.5M in sales revenue.• Expanded relationships with Adobe and Amazon Web Services partners through 2017-18 integrated planning of nurture campaigns, webinars and events resulting in improved ROI.• Managed content creation and lead generation programs for North America.• Supervised Americas Field Marketing team and provided guidance for work/life balance and individual and team recognition while also assisting in the organization's employee retention efforts. From December 2016 to August 2017 (9 months) Westborough, MAGlobal Marketing Campaign Manager @ MathWorks • Developed global program into largest, lead generation program at MathWorks (100+ events annually) generating sales revenue ($5M+ for North America) and high volume of marketing leads (230K in 2015, 175K in 2016) for 90+ products.• Established data-driven program and increased visibility of process improvements - built monthly analysis to influence positive international results and reduce project redundancy.• Responsible for digital content creation (email, web, social) and project management (lead scoring structure, landing page re-design, and SEO) .Projects: Lead nurture development: piloted email campaigns focused on engaging prospects and creating database segments resulting in improved offers.Video engagement: improved web traffic and customer retention with shorter videos; increased software trial requests and customer engagement with the MathWorks brand.Email response rate improvement: analyzed Eloqua click-through and open rate reports and shared best practices. From May 2007 to November 2016 (9 years 7 months) Natick, MAClient Services @ MEC My Estate Concierge MEC Mission:My Estate Concierge exists to simplify and streamline home and life maintenance for the betterment and benefit of our clients and their families. We provide single-point-of-contact managed services. We operate locally. We shake hands (when there's not a pandemic). We build trust through accountability and client satisfaction. We do not cut corners. Southborough, Massachusetts, United States
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 6 month(s)
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