A highly driven business and technology leader in consumer and embedded electronics. Worked in Silicon Valley, Australia, Taiwan, Singapore, UK and China in business and new product developments, and traveled extensively. I enjoy getting things done fast and efficiently, turning technical challenges into advantages, and really enjoy my work. Specialties: Company and team management, focused product design, development and release. User base growth and digital marketing. Technology partnerships. Product, new technology and system architecture in consumer electronics, wireless, automotive and embedded. Startups and new products.

Co-Founder, CTO, CEO @ CEO We believe in wonderful products that work, and work very well. From the moment you see them to the satisfaction and enjoyment every day with the illuminated lifestyle of your connected home. I love highly focused direction and continuous wins with great products that spread everywhere, brand and international growth, marketing, partnerships, company and sales. Originating in Melbourne, LIFX launched on Kickstarter in 2012 and raised a record-breaking $1.3M in just six days ($100,000 target). Over the next 12 months we built the hardware, software and firmware from scratch and then shipped our bulbs to over 80 countries around the world, becoming one of the leaders in the IoT space in the process. In early 2014, LIFX closed a $10M Series A round with Sequoia Capital. CTO Complete product design, full stack development, systems architecture, ID, ME, EE, wireless, and taking the production chain all the way through EVT, DVT, PVT to managed, quality tested MP. From October 2012 to Present (3 years 3 months) Co-Founder, Director @ We develop and sell a wide range of professional, IoT and hobby electronic products, boards and kits ranged direct internationally and in Australia/NZ retail stores, including many Arduino-compatible boards and accessories. From April 2010 to Present (5 years 9 months) VP Engineering @ Techlynx: Apple accessory products (2006-) Lead design and engineering on iPod and iPhone accessories, FM transmitters, remote controls, chargers, smart battery packs. Managing China based factories, engineering and packaging. Fast and high quality post-development shipments: high volume consumer electronics production management and testing systems with a focus on reliable, short turnaround quality product delivery. Techlynx Corp: ECU's for automotive liquid and vapour LPG injection control. OLED touch sensitive in-car displays. Misfire detection firmware based on real time engine crankshaft rotation analysis. OBD-II Communications protocols and modules, diagnostics and CAN bus architecture and firmware. Patented a unique method of operation with real time diagnostic feedback for injector and solenoid control. From February 2010 to January 2012 (2 years) Founder, VP Engineering, CEO @ Plug-in road sports and racing motorcycle engine controllers, dashboard display systems and Windows PC software. The whole stack from hardware, firmware, design, ME, production and software applications. From May 2007 to January 2012 (4 years 9 months) Co Founder, VP Engineering/CTO, Director @ Designed, programmed and produced the Wolf 3D, Wolf V500 series of engine management systems and Wolf CDI digital motorcycle ignition systems. High reliability real time embedded firmware. Nology / Omnitek fuel injected Harley Davidson ECU's. Alternative fuel controllers EC21, EC44, EC66. In vehicle dashboards, user interfaces, PC software. From June 1996 to May 2007 (11 years) Product Development Engineer @ Philips Velo Handheld PC - Docking station electronics, hardware and cable units. Managed design and production in Taiwan and supply to Solectron (now Flextronics) From March 1997 to August 1997 (6 months) Product Development Engineer @ MagicPrint - Product design and development for MagicPrint, the printing and automatic driver install accessory for Sony MagicLink, Motorola Envoy handheld computers using a Mitsubishi ASIC/MCU. Hardware development and production of MagicBus to VGA video presentation adapter. From May 1994 to June 1996 (2 years 2 months) Technical Officer - Electronic and Electrical Engineering Dept. @ Electronics design and custom device development for Melbourne University's research and funded projects - including the Telstra funded Photonics Research Laboratory, microprocessor teaching units and the Collins Scotch Yoke engine. One day a week - Teaching design and electronic project build assistance for final year students. From November 1989 to June 1996 (6 years 8 months) Product Development Engineer @ Apple Newton. Worked with Apple Computer on the Apple Newton. Rapid development, long hours and great times. Product design, electronics development, firmware stack and apps for the Apple Newton PrintPack, a smart plug and play printing device for the Apple Newton. From February 1993 to June 1993 (5 months) Product Design & Development Lead @ Product design, electronics development and firmware for GDT PowerPrint, ranged in Apple stores. PowerPrint quickly became a very successful international product for GDT and Apple. From January 1992 to June 1992 (6 months) Electronics Engineer @ Development of computer controlled welding machines, designing and developing microcontroller based control boards. Setup a joint venture factory in Kunming, China. Technical and installation support travel to China, Bahrain, Hong Kong, Singapore. From March 1988 to November 1989 (1 year 9 months)

Certificate of Technology in Electronics @ Box Hill Institute From 1986 to 1987 Applied Science @ Box Hill Institute From 1985 to 1985 Marc Alexander is skilled in: Hardware Development, Embedded Software, Electronic Engineering, Consumer Electronics, Product Design, RF design, Production Management, Embedded C, Microcontrollers, Solidworks, CAD/CAM, PCB design, 3D Prototyping, Optical Devices, Thermal Engineering