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Manuela Seria

CEO @ MAS - Marketing and Strategy

CEO at MAS - Marketing and Strategy

Milan Area, Italy

Ranked #773 out of 15,460 for CEO in United States

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Manuela Seria's Email Addresses & Phone Numbers

Manuela Seria's Work Experience

MAS - Marketing and Strategy


October 2014 to Present

Milan Area, Italy

Orbis Maritime

Marketing and Business Development Consultant

September 2014 to Present

London, United Kingdom

Milano Teleport S.p.A.

Worldwide Marketing & Sales Consultant

August 2011 to Present

Milan Area, Italy

Manuela Seria's Education

Il Sole 24 Ore

Master's degree Digital Communications and e-Business

2013 to 2014

Bocconi University

Workshop MiFaccio Impresa

2010 to 2010

Università Bicocca Milano

Intercultural Communication Science Marketing and Communication

2002 to 2007

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Manuela Seria's Estimated Salary Range

About Manuela Seria's Current Company

MAS - Marketing and Strategy

MAS is a brand created to manage projects as an independent consultant. MAS is a box where it is possible to put together all the past experiences and knowledge, to shake everything and to create the perfect mix. MAS is an ideal place where partners and friends can adhere to any project in freedom, when they can...

Frequently Asked Questions about Manuela Seria

What company does Manuela Seria work for?

Manuela Seria works for MAS - Marketing and Strategy

What is Manuela Seria's role at MAS - Marketing and Strategy?

Manuela Seria is CEO

What is Manuela Seria's personal email address?

Manuela Seria's personal email address is m****[email protected]

What is Manuela Seria's business email address?

Manuela Seria's business email addresses are not available

What is Manuela Seria's Phone Number?

Manuela Seria's phone (**) *** *** 130

What industry does Manuela Seria work in?

Manuela Seria works in the Marketing and Advertising industry.

About Manuela Seria

📖 Summary

Strategy • Definition of Marketing guidelines and plans in relation to Sales, Communications and Digital strategy • Cross-functional coordination with Sales, Finance, Legal and Regional divisions to develop and analyze business case, in order to support the opportunity, to optimize structuring options and to guide agreements • Anticipation of Group needs in order to maintain a productive workforce in time and term • Regular evaluation of the operational results and opportune decision-making in order to achieve the targets set by Company • Identify the technical issues / requirements / constraints for each opportunity Business Development • Research of new business opportunities in every market field and proposal of possible alliances with potential partners in order to improve immersion in local markets • Support in negotiating opportunities and reaching agreements with partners • Identify and develope short and long term opportunities to grow the business Communications/Digital • Develop creative brief and coordinate advertising, media strategy and communications • Develop Digital activities, including content, e-commerce, social media, website and PR • Budget allocation with special attention in ROI and conversion. Developing a social media strategy to drive ROI and business goals • Gathering and analysis of digital information and elaboration of weekly and monthly reports • Managing Brand reputation Client/Consumer • Lead in the development of a consumer-centric culture, through on-going consumer insight tools, including research and CRM • Oversee regional needs and new branding concepts Execution of projects • Developing a work plan for entire project execution including key timelines • Coordinating execution of programs across the team to ensure all milestones are successfully met in a timely manner • Building and maintaining a good relationship with partners, overseeing and providing support to partners as requiredCEO @ MAS is a brand created to manage projects as an independent consultant. MAS is a box where it is possible to put together all the past experiences and knowledge, to shake everything and to create the perfect mix. MAS is an ideal place where partners and friends can adhere to any project in freedom, when they can bring dreams and added values to new projects and ideas. From October 2014 to Present (1 year 3 months) Milan Area, ItalyMarketing and Business Development Consultant @ ORBIS was established in 2014 by a group of private investors, as an independent system integrator, with the aim to supply telecommunication services dedicated to the yacht industry. From September 2014 to Present (1 year 4 months) London, United KingdomWorldwide Marketing & Sales Consultant @ Milano Teleport is the biggest independent Teleport in Italy, that provides satellite telecommunications in C and KU band. Main markets are: Oil&Gas, Mining, Energy, Construction, Government, Military, Aerospace, Maritime (Cargo, Tanker, Ro-Ro, Rigs, Merchant, Cruise, Super Yacht). Business Development, Strategic Marketing & Sales. Develop and coordinate the global marketing plans. Develop and execute strategies that drive business growth. Trade marketing activities for key suppliers, distributors, partners. Lead coordination of marketing activities with global regions. Work with internal partners to execute key initiatives. Build Brand reputation. New Products launch. Included activities: - Prepare marketing plan and budget aligned to the business plan and sales strategy; - Oversee the content production for marketing materials such as brochures, satellite info book, newsletters, customer magazine, presentations, case studies, press release, etc; - Ensure content alignment with brand perception and strategic objectives; - Manage projects such as corporate web-site, SEO/SEM, online adv, media adv and leads generation; - Develop marketing tools to execute a consistent brand strategy around the globe; - Planning, arranging and attending exhibitions, conferences and events in order to build relationships with partners/customers and as a speaker; - Scouting/Prospecting new customers in key areas and attending key meetings; - Media Plan to ensure presence on magazines, both editorials and adv; - Digital strategy, web platform development and integration with main social networks; - Sales and Marketing reporting; - New Product launch: name/logo, copyright, positioning, price, communication, strategy, launch; From August 2011 to Present (4 years 5 months) Milan Area, ItalyChief Executive Officer @ Petra is a Marketing consulting firm, mainly operating in Luxury goods. - Market analysis (market dimensions, evolutionary trend of market demand, market needs, SWOT analysis, success factors) - Segmentation analysis and competition index (dimensional, geographical, registry, psychographic, for spending potential, life style, buying behavior, ecc…) - Definition of priority issues basing on market strength and on market compliance (dedicated marketing, concentrated marketing, differentiated marketing) - Product definition (development and launch of new products/services, management of the existing product portfolio, product modification, rationalization or elimination) - Price definition (selling price, return valuation and planning, over time price modification) - Placement definition (sales channels, sales planning and control, trade relation, sales network) - Promotion definition (advertising, public relations and media relations, promotions – sales promotion, sponsorships, merchandising, direct marketing, events, exhibitions and fairs, ecc…) - Marketing plan: strategy definition, strategy planning and strategy implementation (Executive Summary, and connections with other plans – e.g.: financial -, customer analysis, brand analysis, segmentation, positioning, objectives, strategy, financial aspect, resources allocations, implementation and control) From June 2009 to September 2015 (6 years 4 months) Milan Area, ItalyPartner @ 20123 is a communication agency that offers a new approach for clients that need to promote their products or activity by video art: spot TV, emotional video, viral marketing, institutional video, video-art installations. Responsible for the management of sales and relationship with customers. Interface between the customer and the team to plan the strategy, create the concept and realize the final project. From January 2011 to December 2013 (3 years) Milan Area, ItalyConsultant - Project Manager @ Private Label specialized in tailor made hats and luxury accessories. The Property has commissioned to receive new inputs on different areas - Style, Commercial, Retail, Marketing, Image and Communications – in order to launch the last brand “Altalen” by the end of 2012. From May 2011 to December 2011 (8 months) Milan Area, ItalyProject Developer to Jacuzzi Day SPA @ Jacuzzi® is the world’s largest selling brand of jetted whirlpool baths and hot tubs. Cooperation with Jacuzzi Group in order to define the concept and the feasibility study to launch wellness structures - such as SPA, Day/Daily SPA, Urban/City SPA - with “Jacuzzi Day SPA” logo. From March 2010 to November 2010 (9 months) Senior Merchandiser and Executive Developer to Buying, Retail and Merchandising Director @ Skills: consumptive analysis of budget and productivity of different product lines in different markets. I reported to the Fashion Designers and to the shareholders with focus on Rtw and accessories analysis and Retail activities, in order to develop the collection structure and the right product mix. I was involved in the advertising campaign planning process, press projects and special projects coordination, such as “Extreme Beauty in Vogue”, trunk shows, launch events (make-up and fragrances). Licensing Coordinator for copyright projects (RTW). Together with Buying/Retail and Merchandising Director, Mrs. Gabriella Forte, we have carried out the Retail and Buying plans and the allocated budget. Main activities: - Coordination of the Retail activities with focus on sales force training on products, collections, company policies, company practices, sales techniques and standing, for the directly owned boutique and for shop in shop, corners,… - Productivity performance analysis and customer satisfaction analysis through specific dedicated reports. - Buying office supervision in order to select the right merchandise assortment and the product handling, basing on the consumptive analysis of sell-in/sell-out and best/worst sellers, on the different product lines in different markets. - Market analysis: competitors, emerging trends and retail price study. - Planning of the visual merchandising calendar and definition of the coordinated image for the worldwide Dolce&Gabbana boutiques. From May 2006 to May 2009 (3 years 1 month) Customer relations, Communication, Market research, Commercial, Sales assistant, Executive Assistant @ From October 1999 to May 2006 (6 years 8 months) Master's degree, Digital Communications and e-Business @ Il Sole 24 Ore From 2013 to 2014 Workshop, MiFaccio Impresa @ Bocconi University From 2010 to 2010 Intercultural Communication Science, Marketing and Communication @ Università Bicocca Milano From 2002 to 2007 Other Courses From 1999 to 2007 First Certificate, English Language @ Cambridge University From 1997 to 1998 Manuela Seria is skilled in: Competitive Analysis, Product Marketing, Business Development, Brand Management, Project Management, Strategic Planning, CRM, Merchandising, Market Planning, Direct Marketing, Strategy, Budgets, Public Relations, Marketing, Market Analysis

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In a nutshell

Manuela Seria's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 0 month(s)

Manuela Seria's Willingness to Change Jobs



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