A Marketing Manager with over 10 years key experience in Strategic Marketing, Brand and Business development, Events ,corporate Communication strategies and Project Management.
Driving strong and sustainable financial gains through leveraging corporate potential, enhancing top- notch marketing solutions, innovative branding strategies, and dynamic events.
Earned a reputation for being a results-oriented, enthusiastic, efficient, and multi-lingual leader able to manage high-impact strategic and tactical projects that establish branding and market dominance.
Specialist in communicating insights and ideas effectively for enhancing corporate marketability with high attention to details and proven multitasking organizational abilities. Motivated to listen, learn and take innovative steps to create initiatives exceeding client expectations.
• Marketing Strategies
• Project and Brand management
• Budgeting & Allocation
• Analytically-presentation skills
• Event Planning & Execution • Direct Marketing Techniques
• Corporate Brand Development
• Public & Media Relations
• Customer Relationship Mgm
• Business-to-Business (B2B) • Digital & Email Marketing
• Corporate Communication
• Team Building & Leadership
• Go-to-market strategy development
Ability to handle multiple assignments concurrently using excellent time-management
Marketing Manager Strategies , Brand and Business Management @ Senior Management role with responsibilities for overall marketing activities, business planning and development, event management and client relationship building Responsible for all corporate marketing, research, promotional campaign planning and delivering results for key strategic initiatives.
Developing Marketing strategies that determine how a company needs to presents itself, its products and services to customers or business partners, covering all dimensions of customer outreach, including:
- brand and portfolio management
- marketing capabilities and organization of resources
- Allocation , branding and promotional strategies (digital & direct market campaigns, events & PR)
- EVENTS and SPONSORSHIP management - Global events –customer & client engagement strategies
Projects in development: …
Industries : Oil& Gas, Energy, Developers( Market-ing –Project Management), Retailers, FCMG, Hospitality
Work with companies to structure programs carefully to target attractive customer segments, create the desired image and strengthen the brand.
Key activity factors:
• Translated business-objectives strategies into brand portfolio objectives, plans, and strategies of enhanced growth for diverse set of brands and industry segments
• Implemented effective sales and marketing strategies that lead to high growth of brands awareness and sales revenue increase ( over 50% for some products and brands)
• Create, launch and manage complete marketing program (digital, media, direct mkt… )
• Budget planning for all marketing activity sectors with low cost –high efficiency orientation
• Event management - from concept to execution (exhibitions, conferences, product launches…)
• Foster Digital Communication strategies within the web site and social media platforms
• Establishing new partnerships and expanding client database From January 2015 to Present (10 months) DubaiMarketing and Communication Manager @ Manage corporate marketing and communications functions, direct brand management, PR, media relations, corporate positioning, advertising, sales collateral and tradeshow marketing.
Key activity sectors:
• Created integrated marketing program for existing concepts based on market leads & demographic
• Managed CRM database and PR , gathered data from web site, surveys, led e-mail marketing initiative
• Organized and executed events, company representation in trade shows, conferences, and seminars.
• Loyalty program development: that led to increase of data collection & perceived brand value of 35%
Key achievements:
• Preferred Partnership agreement and packages that generated 15-20% customers &revenue increase
• Media Partnership on non-cost level that generated increase of new customers in low operation hours From March 2013 to December 2013 (10 months) Dubai, UAEMarketing Manager Event Director @ Marketing and Coordination of guest experience initiatives for exclusive Cruise ships
Implementation and supervision of guest relations activities, marketing & entertainment programs and events.
• Improved brand awareness through direct & branding marketing campaigns that led 30% booking increase
• With regional offices lead development of loyalty program that reflected in guest satisfaction increase
• Organisation of all Cruise, guest and media events, sponsorship deals and promotional material (on-board)
• Web communication and advertising on corporate sites and through promotional channels
Key Achievements:
• 70% rise of sales in leisure and recreation department
• Scored high guest references and 30% increased bookings upon implemented loyalty program
• Tourism Product Diversification that led to image and market increase of 28% From March 2011 to December 2012 (1 year 10 months) USAMarketing Manager @ Marketing Regional Manager
Accountable for planning and developing Volvo group marketing activities and business initiatives on Regional and national basis. (Five Volvo centres in Croatia and Regional Countries ( Bosnia, Slovenia) .
• Responsible for the yearly marketing budget and production of all sales and marketing materials.
• Improved overall profit and sales of company’s top sell product by 50% in 2007-2008
• Implemented customer surveys providing insights of client experience for further enhancement
• Managed direct sales initiatives, customer service, PR, event & brand awareness campaigns, training programs for staff & management in accordance to Volvo procedures and market insights.
• Organized and executed company representation in trade shows, conferences, and seminars..
• Copywriting for product launches including print and online, press releases and sales pitches.
• CRM management – updating and integrating systems for performance improvement
• Created content for Web site, e-mail campaigns, social platforms & corporate sales collateral
Key achievements:
• Spearheaded the development and implementation of creative marketing and sales plans, resulting in achieving a #1 position in Volvo sales in Croatian in twin regional markets (2008.)
• Implementation market oriented of annual marketing plans that resulted in consistent sales increases, in a flat growth industry. (15-20% /year average)
• Developed a revolutionary direct marketing campaign that accelerated sales growth by 25% in 2009 From January 2008 to December 2010 (3 years) Zagreb, Croatia
Associate's Degree, Project Management @ Business Academy From 2010 to 2011 Master's Degree, Marketing Strategies and Business Management, top 5% student in the year @ University of Zagreb/Sveuciliste u Zagrebu From 2008 to 2009 Bachelor's degree, Marketing/Marketing Management, General, top 5% @ Sveuèilište u Zagrebu From 2003 to 2007 Bachelor's degree, General Studies @ II. Gymnasium Zagreb From 1999 to 2003 Maja-Marija Lovric is skilled in: Marketing, Public Relations, Marketing Communications, Social Media Marketing, Online Advertising, Social Media, Digital Marketing, Advertising, Market Research, Email Marketing, Copywriting, Online Marketing, Business Planning, SEO, Facebook, Event Management, Marketing Strategy, Management, Strategy, Marketing Management, Direct Marketing, New Business Development, Sponsorship, Business Development, Trade Shows, Market Planning, Sales, Integrated Marketing, Brand Development, Customer Service, Google Analytics, Media Planning, CRM, Marketing Research, Brand Awareness, Account Management, Leadership, Brand Management, Business Strategy, Team Management, Event Planning, Sales Operations, Negotiation, Internal Communications, Budgets, Competitive Analysis, Sales Management, Teamwork, Project Management, Social Networking