Maggie Ratigan's Email Addresses & Phone Numbers

If it's in the digital advertising sector, I've done it! Began my career as a digital account manager on the agency (creative) side, transitioned to digital media planning, then moved to the publisher side to be an account manager. Currently, I'm rounding out my experience as a sale account executive at OwnerIQ.Account Executive @ [email protected] From June...

If it's in the digital advertising sector, I've done it! Began my career as a digital account manager on the agency (creative) side, transitioned to digital media planning, then moved to the publisher side to be an account manager. Currently, I'm rounding out my experience as a sale account executive at OwnerIQ.Account Executive @ [email protected] From June 2015 to Present (7 months) San Francisco Bay AreaAccount Executive @ [email protected] From July 2014 to June 2015 (1 year) San Francisco Bay AreaAccount Manager, West Coast @ From June 2013 to July 2014 (1 year 2 months) San Francisco Bay AreaMedia Planner @ From February 2012 to June 2013 (1 year 5 months) San Francisco Bay AreaHybrid Senior AE / Media Planner @ This unique hybrid role allowed me to bridge responsibilities between account management and media, which helped me to align, cross-pollinate and optimize both teams' efforts. From November 2011 to January 2012 (3 months) San Francisco Bay AreaSenior Account Executive @ • Within three months of employment, launched two B2B brand campaigns; each included web banners, custom digital placements, website components and a full-page print ad • Learning about and overcoming the unique challenges of marketing Autodesk’s products in the B2B business environment • Developed and spearheaded new processes with internal core team and with the clients From March 2011 to November 2011 (9 months) Digital Account Executive / Digital Account Supervisor @ (Was promoted to Digital Account Supervisor in February 2011) Client: Volkswagen of America • Shaped Volkswagen’s digital retail strategy by strategically allocating creative in seven retail media buys and enhancing banner creative to increase click-through and traffic to their tier 2 and tier 3 websites • Led the management, production and transition of Volkswagen’s retail digital media to new rich-media partner, Pointroll • Restructured all digital retail processes to streamline production, in-house communication and communication with several sets of Volkswagen stakeholders • Recommended and produced enhancements to Volkswagen’s real-time incentives (RTI) tool to support more dynamic web banner XML feeds to accommodate regional marketing manager needs • Collaborated with Volkswagen to redefine the digital media strategy for retention and conquesting media buys • Led the digital launch of Volkwagen’s integrated PunchDub campaign; deliverables include teaser viral videos, blog/twitter/Facebook page management, launch website, Facebook application, web banners and blogger influencer direct mail piece From January 2010 to March 2011 (1 year 3 months) Assistant Account Executive / Account Executive @ (Was promoted to Account Executive in April 2008) Client: Toyota Motor Sales • Supervised on-going website optimization projects directly with Toyota’s Interactive Marketing Group Manager to improve website style and usability • Provided agency recommendations and led creative production of Toyota’s first-ever website testing program, used to improve the success of their Search Engine Marketing (SEM) pages • Led the Toyota Tundra website redesign - additions included: two long-form videos, two photo shoots, six 3D demo videos, four vehicle 360 spins, one exterior and one interior vehicle tour • Managed the delivery and completion of 3D video, photography and website production to support the interactive launch of Toyota’s new nameplate, the Venza • Maintained and optimized Toyota’s first-ever prank website, yourotheryou.com, for the Matrix launch • Monitored workload and progress of two Assistant Account Executives and one Account Coordinator • Assisted in managing the interactive launch of the new Toyota Tundra, Toyota’s biggest launch in history • Led the production of Toyota’s in-market banners, supporting the entire vehicle line; 100+ banners were created • Created and maintained collaboration with Toyota product teams and internal design teams to have the most accurate specifications of all 44 Tundra models on Toyota.com • Monitored, managed and planned both advertising and interactive budgets From June 2006 to December 2009 (3 years 7 months) Bachlor of Science, Integrated Marketing Communications @ Ithaca College From 2002 to 2006 Maggie Ratigan is skilled in: Digital Marketing, Process Improvement, Online Advertising, Integrated Marketing, Digital Media, Media Planning, Advertising, Digital Strategy, Creative Strategy, Direct Marketing, Media Buying, Facebook, Interactive Advertising, Brand Management