└► Head of Marketing | Digital planning | Advisor l Growth orientated leader
United Kingdom
Inspirational. Fresh thinking. Driven. A highly experienced and versatile marketing and management professional who transforms innovation into commercial ideas, solutions, marketing strategies and campaigns. An inspirational individual who transcends hidebound thinking to engage and empower direct reports and partner agencies. Able to communicate, instil and develop an excellent working climate and atmosphere. +8 years extensive experience in...
Inspirational. Fresh thinking. Driven. A highly experienced and versatile marketing and management professional who transforms innovation into commercial ideas, solutions, marketing strategies and campaigns. An inspirational individual who transcends hidebound thinking to engage and empower direct reports and partner agencies. Able to communicate, instil and develop an excellent working climate and atmosphere. +8 years extensive experience in digital marketing (search, email, social and affiliates), brand, +£2m media budget, P&L management, strategic planning, people management; achieved 400% bookings growth in 2014. Possesses UK, international and multi-cultural experience, multilingual in English, French, Spanish and Portuguese Entrepreneurial, relishes challenges and has a pragmatic approach with a passion for marketing strategy, business management and mentoring.Head of Marketing @ From August 2015 to Present (5 months) London, United KingdomSenior Marketing Manager @ ▪ Reporting directly to the European MD, launched the Brazil consumer business unit set as a start-up. Achieved 400% bookings growth in Year 2. ▪ Planned and delivered successful go to market strategies through establishing brand positioning, product/price mix and digital strategy. Achieved 90% visit share growth within a highly competitive market. ▪ Responsible for P&L with a key focus on bottom line generation and marketing ROI, £2.5m budget. ▪ Accountable for customers acquisitions through all digital channels including PPC, Affiliates, Display Advertising, Email, Social Media and Video campaigns; vibrant online video campaign resulted in >20% branded visits. ▪ Developed and implemented a successful email and eCRM strategy; email channel revenue increased >40% quarter-on-quarter (QOQ). ▪ Manages and mentors direct subordinates; managed all external agencies and PR consultants. ▪ Acquired, negotiated and managed partnerships with major retail outlets; developed key relations becoming a key point of contact; providing a point of ‘excellence’. From November 2008 to July 2015 (6 years 9 months) London, United KingdomMarketing Executive UK and Europe @ ▪ Created annual campaigns including ‘Gifting, Summer, Back to School and Christmas’; defined marketing strategy, roadmap and drove execution in collaboration with creative agencies. ▪ Liaised with media organisations to successfully plan and implement integrated campaigns for the UK. ▪ Planned and coordinated all consumer media via TV, email, print and display advertising; direct visits to UK website increased >15% YoY. ▪ Coordinated customer segment research prior to launching the new Millennials brand campaign. ▪ Managed the websites content including CMS; increased SEO ranking managing an SEO agency. ▪ Generated >11% visits to leads rate from ATL campaigns; marketing partnership with Monster generated £85k during a ‘Back to Work’ campaign. From August 2012 to August 2013 (1 year 1 month) Online Marketing Executive @ ▪ PPC - created successful search campaigns and managed daily performance of search and display channels; improved all search metrics, +33% search revenue YoY, including profitability with 12% average higher ROI. ▪ E-commerce - coordinated launch of new consumer websites; accurately managed the web content across 3 websites and e-commerce optimization initiatives. ▪ Email marketing – created email communication, promotion plan and built HTMLs for all email campaigns. ▪ Online marketing - Proposed and introduced new product and pricing strategy; RPV increased >50% YOY From April 2011 to August 2012 (1 year 5 months) Business Development Executive Corporate @ ▪ Responsible for the full software sales cycle throughout Europe, the Middle East and Africa. ▪ Generated new business via outbound sales calls to senior corporate and education clients. ▪ Coordinated bespoke marketing campaigns to new areas; delivered sales presentations. ▪ Account Managed channel partners in Spain. ▪ Reported sales activity, pipeline and results to the EMEA Sales Director. ▪ Achieved >120% of sales target. Awarded membership of the company ‘Circle of Excellence’; ValueSelling Framework® certified. From November 2008 to April 2011 (2 years 6 months) Sales and Customer Service Executive @ Based at a Regional Head Office, leading mobile network and internet service provider. ▪ Generated new customers and maximised retention of existing clients. ▪ Provided high levels of customer service using CRM tools and customer databases From July 2008 to September 2008 (3 months) Marketing and Sales executive @ ▪ Created promotional B2B material and coordinated marketing campaigns to generate leads. ▪ Achieved monthly sales target with outgoing calls to C level companies From May 2007 to November 2007 (7 months) Market Research Assistant, Latin America @ From August 2006 to February 2007 (7 months) Master's Degree, MSc - Management @ KEDGE Business School From 2004 to 2008 Bachelor of Science (B.S.), International student - Bachelor in International business @ 西南学院大学 From 2008 to 2008 Magalie Belmo is skilled in: International Business, P&L Responsibility, Go-to-market Strategy, Digital Marketing, Partnership Marketing, B2C marketing, Marketing Research, New Product Roll Out, New Business Development, B2B, Sales, Marketing Communications, International Sales, Business Development, Latin America
Macat
Head of Marketing
August 2015 to Present
London, United Kingdom
Rosetta Stone
Senior Marketing Manager
November 2008 to July 2015
London, United Kingdom
Rosetta Stone
Marketing Executive UK and Europe
August 2012 to August 2013
Rosetta Stone
Online Marketing Executive
April 2011 to August 2012
Rosetta Stone
Business Development Executive Corporate
November 2008 to April 2011
Orange
Sales and Customer Service Executive
July 2008 to September 2008
MSI Reports
Marketing and Sales executive
May 2007 to November 2007
Puerto Rico Trade
Market Research Assistant, Latin America
August 2006 to February 2007
What company does Magalie Belmo work for?
Magalie Belmo works for Macat
What is Magalie Belmo's role at Macat?
Magalie Belmo is Head of Marketing
What industry does Magalie Belmo work in?
Magalie Belmo works in the Marketing and Advertising industry.
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