Experienced professional with industry experience in implementing Business Intelligence, Data Warehousing and Information management Solutions for Fortune 500 companies. I am passionate about enabling organizations better manage and create value from fast growing data. I look to facilitate technology adoption and believe that technology is massively underutilized in most organizations because it is made overly complex within most enterprises. Specialties: Information Management Strategy, Enterprise Architecture, Technology Adoption, Enterprise Business Intelligence, Data Integration, Master Data Management, Marketing Strategy , Business Development

Director Product Marketing @ From August 2013 to Present (2 years 5 months) Greater New York City AreaSenior Product Marketing Manager @ Product Marketing for SAS Data Management, SAS Data Access, SAS Decision Management Suite, SAS Federation and SAS Business Rules Manager Technologies. From May 2012 to May 2013 (1 year 1 month) Product Marketing Manager @ • Drive worldwide Product Marketing, Product Strategy and Sales Enablement for SAS DataFlux product line. • In charge of positioning for major releases of Master Data Management (MDM), Data Quality (DQ), Business Data Management and Governance products. • Category positioning and Go-to-Market execution for SAS Data Management and Decision Management portfolio. From March 2012 to May 2012 (3 months) Presales Technical Architect @ • Delivering strategic, senior level solution presentations outlining the capabilities, competitive advantages and business benefits of SAS solutions as they apply to client needs. • Working proactively with Systems Engineers, Technical Architects and Solutions Architects to strategize on sales opportunities, cross-training and knowledge transfer. • Working closely with research and development, product management, and the professional services teams on creating production-ready products from custom, field-developed solutions. Skills: Enterprise Sales Strategy, Field Enablement, SAS, Technology Strategy, Product Positioning From July 2010 to March 2012 (1 year 9 months) Raleigh-Durham, North Carolina AreaTourism Marketing Lead (Intern) @ • Devising market positioning strategy for sustainable tourism to increase tourism revenue and occupancy rates during off season. • Created business plan to bring local and provincial tourism authorities and facilitated discussions to increase revenue spent per tourist. Skills: Positioning Strategy, Revenue Management, Sustainability, Marketing Strategy, International Business Consulting From 2009 to 2009 (less than a year) ThailandRevenue Management Consultant @ • Helped adopt revised revenue management strategy to maximize revenue by creative pricing. • Helped senior management justify investment in Customer Relationship Technology leading to technology adoption. Skills: Business Strategy, Enterprise Sales Strategy, Revenue Management, Marketing, Pricing From 2008 to 2009 (1 year) Raleigh-Durham, North Carolina AreaSenior Project Manager @ • Headed technology strategy team prove third party vendor capabilities to US clients to handle complex architecture projects with minimal business impact and better TCO. Implemented business processes to ensure business continuity during the initiative. • Business/Technology Consultant heading post aquisition systems integration initiative for Insurance and Banking clients. Skills: Business Development, Business Relation Manager, Consultative Selling, Technology Strategy, Business Process Management From June 2007 to May 2008 (1 year) Project Manager @ • Headed technology initiatives in the UK and the US for Financial and Insurance clients in regulatory compliance areas. • Program Manager at Prudential Insurance, Scotland, to set up Sarbanes- Oxley compliance for business Unit. • Designed BASEL II compliance platform for counterparty risk at ABN AMRO, London. Co-ordinated multiple technology and business functions including risk weighted asset calculation. Skills: Business Consulting, Enterprise Business Development, Project Management, BASEL Compliance, Sarbanes- Oxley, Enterprise Data Warehousing, Fortune 500 clients From July 2006 to September 2007 (1 year 3 months) Systems Engineer @ • Supported Global Business Intelligence Project for British Petroleum across 20 countries. Delivered near real time management dashboards to Country Managers leading a team of technical analysts. • Designed Master Data Management (MDM) Strategy at British Petroleum accessing data across ERP systems. Skills: Project Leadership, Global Project Delivery, Cross Cultural Virtual Teams, Management Reporting, Data Warehousing, Enterprise Business Intelligence, Informatica, Oracle, Kalido MDM, Business Objects From May 2004 to June 2006 (2 years 2 months) Mumbai Area, IndiaCustomer Care Consultant @ Lead team to resolve customer technology problems for inbound calls. Increased customer satisfaction metrics for team by 4%. From August 2003 to March 2004 (8 months)

Masters in Business Administration, Global Supply Chain Management, Marketing @ University of North Carolina at Chapel Hill - Kenan-Flagler Business School From 2008 to 2010 MBA, Marketing @ National University of Singapore From 2009 to 2009 Master of Science, Physics @ Birla Institute of Technology and Science From 1998 to 2003 Bachelor of Engineering, Chemical @ Birla Institute of Technology and Science From 1998 to 2003 Madhu Nair is skilled in: Business Intelligence, Pre-sales, Data Warehousing, Product Marketing, IT Strategy, Informatica, Master Data Management, CRM, Data Integration, Enterprise Software, Marketing Strategy, Business Strategy, Strategy, SAS, Product Management