Product Manager @ Etsy Brooklyn, New YorkAssociate Program Manager @ Interbrand From January 2011 to December 2011 (1 year) New York, NYNew Business and Marketing, Freelance @ Landor Associates Reported to Senior Marketing Manager, researched and compiled list of contacts for 2011 outbound mailers, interviewed key executives at Landor for new biographies, and writing the bios that...
Product Manager @ Etsy Brooklyn, New YorkAssociate Program Manager @ Interbrand From January 2011 to December 2011 (1 year) New York, NYNew Business and Marketing, Freelance @ Landor Associates Reported to Senior Marketing Manager, researched and compiled list of contacts for 2011 outbound mailers, interviewed key executives at Landor for new biographies, and writing the bios that will be used both internally and externally From August 2010 to December 2010 (5 months) Client Services and Strategy, Graduate Level Intern @ Landor Associates Reported to Senior Client Services Manager, researched, compiled and presented insights on multiple brand positioning and internal brand engagement projects From June 2010 to August 2010 (3 months) Executive Assistant @ Schematic, Inc. Responsible for managing the CEO and GM’s schedule, expenses and travel From March 2008 to August 2009 (1 year 6 months) Elle.com, Freelance Writer and Copy Editor @ Hachette Filipacchi Media Assisted Fashion News Editor at Elle.com and Senior Editor at Ellegirl.com by copyediting text, formatting with HTML, and writing original material for website From November 2007 to January 2008 (3 months) Producer @ R/GA • Producer on website redesign project for leading global consumer electronic company; work stream includes user experience strategy and design, visual design, prototyping, business requirement documentation, platform and data management, taxonomy and analytics• Responsible for building client relationships and communicating project status, next steps and potential blockers to successful delivery From July 2015 to April 2016 (10 months) Project Manager @ Digitas Health LifeBrands -Lead producer on top pharmaceutical accounts focusing on digital tactics aimed at healthcare professionals and consumers-Collaborate with marketing and business management departments to forecast and track client budgets and manage client relationships -Author proposals, timelines and identify internal resources for digital projects (consumer website development/build/launch, banner ads, email communications, direct mail pieces and printed brochures)-Oversee junior marketers and producers who are responsible for trafficking and coordinating internal initiatives -Implement workflow efficiencies to ensure deadlines are met and budgets are accounted for accurately From April 2014 to June 2015 (1 year 3 months) New York, NYProgram Manager @ Interbrand -Primary account lead for client engagements, overseeing cross-departmental teams in the successful creation and delivery of project initiatives-Manage multiple projects across a variety of clients and industries, to guide development of brand strategy and expression (photo shoots, brand videos, product naming, voice and messaging, social media strategy, newsletter development, visual and verbal identity, digital signage, qualitative/quantitative research, etc.) -Identify organic growth opportunities and work with the new business team to respond to RFP’s-Steer and build client relationships to evaluate problems and to determine best brand-based solutions-Develop scopes of work, timelines, resource plans and manage project budget and forecasting -Contribute to project needs: gather client and competitor materials for audits, attend design critiques and market research groups, proofread documents and presentations, facilitate procurement for outside vendors From January 2012 to March 2014 (2 years 3 months) New York, NY
Brooklyn, New York
Associate Program Manager
January 2011 to December 2011
New York, NY
New Business and Marketing, Freelance
August 2010 to December 2010
Client Services and Strategy, Graduate Level Intern
June 2010 to August 2010
March 2008 to August 2009
Hachette Filipacchi Media
Elle.com, Freelance Writer and Copy Editor
November 2007 to January 2008
July 2015 to April 2016
Digitas Health LifeBrands
April 2014 to June 2015
New York, NY
January 2012 to March 2014
New York, NY
What company does Maddy Berd work for?
Maddy Berd works for Etsy
What is Maddy Berd's role at Etsy?
Maddy Berd is Product Manager
What industry does Maddy Berd work in?
Maddy Berd works in the Marketing and Advertising industry.
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