Associate Media Director
Miami/Fort Lauderdale Area
Assistant Communications Planner
June 2010 to October 2012
Lehigh Mining & Navigation
Senior Media Planner
September 2013 to May 2015
Integrated Media Planning Supervisor
Ft. Lauderdale, FL
April 2013 to September 2013
Allentown, Pennsylvania Area
May 2010 to April 2013
Blue Bell, PA
What company does Mackenzie Chaudhry work for?
Mackenzie Chaudhry works for Zimmerman Advertising
What is Mackenzie Chaudhry's role at Zimmerman Advertising?
Mackenzie Chaudhry is Associate Media Director
What industry does Mackenzie Chaudhry work in?
Mackenzie Chaudhry works in the Marketing and Advertising industry.
Associate Media Director @ Zimmerman Advertising Miami/Fort Lauderdale AreaAssistant Communications Planner @ MayoSeitz Media From June 2010 to October 2012 (2 years 5 months) Senior Media Planner @ Lehigh Mining & Navigation Develop marketing strategies into a fully integrated media plan. Evaluate opportunities and present recommendations to reach target audiences. Negotiate media buys and steward placements. Provide insights and optimize online campaigns for optimal performance and ROI. Keep pulse on industry trends and new media to stay informed. Leverage industry knowledge for internal brainstorms and client development. From September 2013 to May 2015 (1 year 9 months) Bethlehem, PAIntegrated Media Planning Supervisor @ Zimmerman Advertising Facilitates the timely development and facilitation of effective and efficient account operation. Supervise and train assistant level employees in the development and implementation of national, regional and local traditional media campaigns that includes the following: - Local broadcast television in traditional and direct response formats - Local radio - Outdoor advertising including stationary and mobile billboard, and transit - Local newspaper and magazine display - Couponing via FSI, shared and direct mail alternatives - Local events ideation and implementation, i.e., local guerilla marketing Works as part of a media planning and buying group, applying media solutions to overall client objectives. Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons), other industry research and clients’ historical media activity reports to develop media plans.Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client. Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses. Maintain all activity, including requesting and presenting added value and regular status reports in a timely manner.Clients:La-Z-BoyBroward HealthMiami GrillLucky BrandGFLAFox Sports FloridaWFOR WBFS Ft. Lauderdale, FLAccount Planner @ First Generation • Manage, plan and execute media campaigns for Olympus Life Science Division - across Digital, Print and Paid Search• Supervise production of marketing materials on a project basis• Cultivate social media strategy recommendations and execute posts for Carpenter Technology Corporation • Liaison for clients day to day needs From April 2013 to September 2013 (6 months) Allentown, Pennsylvania AreaCommunications Planner @ MayoSeitz Media • Utilize syndicated research for qualitative and quantitative data• Cultivate and present media recommendations based on client parameters and objectives• Integrated planning/buying experience across digital, print, broadcast, outdoor/transit, NFL/MLB sports sponsorships, etc.• Steward media placements to ensure delivery• Secure contracts and insertion orders for media placement• Track media expenditures to ensure agency and client budget compliance• Update client media activity flowcharts and documents From May 2010 to April 2013 (3 years) Blue Bell, PA
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 11 month(s)
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