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Maarten Lange

Product Owner - Mobile Apps

Head of Performance Marketing

Amsterdam Area, Netherlands

Section title

Maarten Lange's Email Addresses & Phone Numbers

Maarten Lange's Work Experience

Catawiki

Product Owner - Mobile Apps

December 2014 to Present

Amsterdam Area, Netherlands

Rockstart Accelerator

Advisor/ Mentor

November 2013 to Present

Amsterdam Area, Netherlands

Emesa Nederland BV | Emesa Holdings BV

Head of Mobile Marketing Emesa Netherlands b.v.

January 2014 to October 2014

Amsterdam Area, Netherlands

Maarten Lange's Education

Hogeschool INHOLLAND

Bachelor's degree Tourism and Travel Services Management

About Maarten Lange's Current Company

Catawiki

Catawiki is Europe's fastest growing online auction house. With over 80 weekly auctions Catawiki is the number one site for buying and selling collectibles. Catawiki also houses the world's largest collectors' catalogue. This allows you to manage your collection easily and free of charge. Our community pages also help you get in touch with other collectors in...

About Maarten Lange

📖 Summary

• Mobile expert who knows how to improve, maintain and market mobile apps. • 10+ years of work experience in online marketing; strong background in e-commerce. • Strong understanding of online marketing in an e-commerce setting. • Experience managing social marketing channels. • Familiarity with managing and optimizing online marketing to differentiate between acquisition and retention activities, minimizing cost per customer acquired while executing strategies to maximize customer lifetime value. • Experience managing online professionals. • Experience with managing budgets and a proven record of demonstrating strong return on investment. • Understanding of the relevant enabling technology. Analytical skills & proven capability to use data to drive business decisions & marketing optimization. Specialties: ► Growing companies ► Mobile Product Management ► Mobile Marketing ► E-mail Marketing ► Affiliate Marketing ► Public speakerProduct Owner - Mobile Apps @ Catawiki is Europe's fastest growing online auction house. With over 80 weekly auctions Catawiki is the number one site for buying and selling collectibles. Catawiki also houses the world's largest collectors' catalogue. This allows you to manage your collection easily and free of charge. Our community pages also help you get in touch with other collectors in the blink of an eye. Product: - Identify customer needs via usability studies, quantitative research, market analysis and any other qualitative or quantitative tool required to capture user needs. - Prioritize stories from the backlog, and shepherd them through the implementation and evaluation process. - Drive mobile product development with a team of engineers and designers. - Implement simple and intuitive solutions to help the customers who downloaded the app to bid on Catawiki anytime and anywhere. - Be responsible for end evaluation to identify changes that will deliver the best commercial value and prioritise the team’s time towards accomplishing those goals. - Provide an outstanding customer experience that has positive impact on the company bottom line. Marketing: - Data-driven Mobile marketing - Integrate the App within the current marketing mix of Catawiki. - Analyze Marketing results of the marketing channels (Adjust, Mixpanel etc.) - Generate best search results and App ratings due to App Store Optimization - Optimize App usage due to recognition of specific user groups and user behavior. - Run marketing campaigns via a large number of mobile marketing channels (Email, Facebook, Twitter, Google e.g.) based on generated data to run ROI driven campaigns. From December 2014 to Present (1 year 1 month) Amsterdam Area, NetherlandsAdvisor/ Mentor @ Advisor of serveral startups; 3DHubs.com, Zazzy.me, Peerby.com From November 2013 to Present (2 years 2 months) Amsterdam Area, NetherlandsHead of Mobile Marketing Emesa Netherlands b.v. @ With experiences as an online marketeer, I started as Head of Mobile at Emesa Netherlands b.v.; a 125+ million euro private company. In this role I’m responsible for: - The rapid growth of Mobile transactions & conversion of Holland’s leading leisure company Emesa – a company that grew from a startup to a company with a market value of more than 100 million in just a couple of years. - Shifting Emesa from a web-driven e-commerce company into a Mobile commerce company. - Creating the most engaging mobile applications and related (rich media) marketing products to enable rapid growth of Mobile results for VakantieVeilingen and the expansion of the international auction brand Aladoo over multiple countries. - Adding new elements to the applications to increase downloads, usage, engagement, retention, conversion and the number transactions. - Measurement and Optimization of the applications to increase the in-app conversions. - Data-driven Mobile marketing – Run marketing campaigns via a large number of mobile marketing channels (Facebook, Google e.g.) based on generated data to run ROI driven campaigns. - Guiding a team of a Technical Product owner, Analyst and Marketeer where all can add personal value to the results of the team due to expertise, innovation and enthusiasm. Emesa operates the following labels: vakantieveilingen.nl - aladoo.com/.de - inpakkenenwegwezen.nl - actievandedag.nl/.be. In 2010, 2011, 2012 en 2013, Emesa has been awarded as the Website of the year. 2010, the High Growth Award, Thuiswinkel award and number 1 internet company in the Deloitte Technology Fast 50. From January 2014 to October 2014 (10 months) Amsterdam Area, NetherlandsSenior Marketeer, Mobile & Social Media Specialist @ Each Online job changed over the last couple of years, so did mine. I started as an Performance based E-mailmarketeer in the period E-mailmarketing was upcoming. Due to Newsletter Subscribers content could be pushed to our customers. This was the fundament of the success of Emesa. At the moment Facebook became an interesting platform VakantieVeilingen was one of the first Dutch Leisure brands to use the platform. In a short period VakantieVeilingen became the largest Dutch Fanpage. Besides of Fanpage successes, Advertising and Integration successes were even nicer. Facebook can be used as an ROI Driven marketing channel if you know how to find the right balance between using your fanpage, ads and integrated functionalities. Mobile Devices (Phones, Tablets, Wearable things like glasses) will bring the internet everywhere available. This will make it more a personal backup of things we like to use. VakantieVeilingen is trying to create an Mobile Ecosystem so customers can always enjoy our services. ROI Driven Social Media Advertising. results: Over 395.000 Facebook Fans for VakantieVeilingen.nl generated on an ROI Driven way. Run Facebook Ads based on CPA Intergration of OpenGraph to VakantieVeilingen to generate free traffic. Performance based Marketing via E-mailmarketing. results: > 3.500.000 newsletter subscribers Realizing new Online Campaigns to generate new converting traffic. Mobile Team Emesa: The VakantieVeilingen.nl App is the most popular Travel and Leisure Apps in the Netherlands. - ASO (Appstore Optimization) - Paid Media Campaigns (Facebook) - App Analytics (Localytics) - Mobile Product Development From July 2012 to January 2014 (1 year 7 months) Amsterdam Area, NetherlandsSenior Online Marketeer @ .. From August 2007 to July 2012 (5 years) Amsterdam Area, NetherlandsBachelor's degree, Tourism and Travel Services Management @ Hogeschool INHOLLAND Maarten Lange is skilled in: Online Marketing, Online Advertising, Email Marketing, Social Media, Marketing, Affiliate Marketing, Conversion Optimization, Social Media Marketing, Mobile Marketing, Marketing Strategy, Facebook Marketing, Facebook Fan Page Strategies, Integrated Marketing, Mobile Advertising, Online Marketing Analysis


Maarten Lange’s Personal Email Address, Business Email, and Phone Number

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Frequently Asked Questions about Maarten Lange

What company does Maarten Lange work for?

Maarten Lange works for Catawiki


What is Maarten Lange's role at Catawiki?

Maarten Lange is Product Owner - Mobile Apps


What is Maarten Lange's personal email address?

Maarten Lange's personal email address is m****[email protected]


What is Maarten Lange's business email address?

Maarten Lange's business email addresses are not available


What is Maarten Lange's Phone Number?

Maarten Lange's phone (**) *** *** 610


What industry does Maarten Lange work in?

Maarten Lange works in the Marketing and Advertising industry.


Who are Maarten Lange's colleagues?

Maarten Lange's colleagues are Hans Ober, Candas Demir, Marco Ivarsson, Lianne Vries, Chris Carey, Marion CHAMBAS, Martijn Boers, Philipp Rappold, and Frederik Hemmink


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In a nutshell

Maarten Lange's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 1 month(s)

Maarten Lange's Willingness to Change Jobs

Unlikely

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Maarten Lange's Social Media Links

www.vakant... www.actiev... www.inpakk...
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