Image of Lyuba Traub

Lyuba Traub

Senior Buyer - Womens, Intimates, Juniors

Head of Merchandising and Inventory Management at Babylist

San Francisco, California

Section title

Lyuba Traub's Email Addresses & Phone Numbers

Lyuba Traub's Work Experience

Walmart Global eCommerce

Senior Buyer - Womens, Intimates, Juniors

March 2013 to May 2013

San Bruno

Babylist

Head of Merchandising and Inventory Management

Oakland, California

Pottery Barn

Director, Digital Marketing

February 2018 to April 2019

San Francisco Bay Area

Lyuba Traub's Education

University of San Francisco

B.S., Business Administration

2005 to 2008

Lyuba Traub's Professional Skills Radar Chart

Based on our findings, Lyuba Traub is ...

Caring
Straightforward
Innovative

What's on Lyuba Traub's mind?

Based on our findings, Lyuba Traub is ...

52% Left Brained
48% Right Brained

Lyuba Traub's Estimated Salary Range

About Lyuba Traub's Current Company

Walmart Global eCommerce

Frequently Asked Questions about Lyuba Traub

What company does Lyuba Traub work for?

Lyuba Traub works for Walmart Global eCommerce


What is Lyuba Traub's role at Walmart Global eCommerce?

Lyuba Traub is Senior Buyer - Womens, Intimates, Juniors


What is Lyuba Traub's personal email address?

Lyuba Traub's personal email addresses are l****[email protected], and l****[email protected]


What is Lyuba Traub's business email address?

Lyuba Traub's business email addresses are not available


What is Lyuba Traub's Phone Number?

Lyuba Traub's phone (213) ***-*639


What industry does Lyuba Traub work in?

Lyuba Traub works in the Retail industry.


Who are Lyuba Traub's colleagues?

Lyuba Traub's colleagues are Aaron Smith, Crystal Baik, August Flanagan, Jon Skulski, Noah Solnick, Ian Pearce, Kony Pham, Rebekah Otto, and Ivan Torres


About Lyuba Traub

📖 Summary

Senior Buyer - Womens, Intimates, Juniors @ Walmart Global eCommerce From March 2013 to May 2013 (3 months) San BrunoHead of Merchandising and Inventory Management @ Babylist Oakland, CaliforniaDirector, Digital Marketing @ Pottery Barn • Lead teams responsible for e-mail marketing, paid social, collaborations, registry, and brand initiatives• Responsible for driving revenue, traffic, and engagement through effective campaigns and strategy• Manage the creative process for all campaigns to deliver content that is on-brand, seasonally relevant, engaging, and visually compelling• Partner with merchandising to drive marketing initiatives that support omni-channel growth strategies• Partner with CRM on segmentation strategies and testing roadmap• Create customized email content strategies for each audience segment and journey• Rebranded and launched new wedding registry( https://www.potterybarn.com/registry/) and email series• Launched several product collaboration splash pages, including Monique Lhuillier and Emily & Meritt From February 2018 to April 2019 (1 year 3 months) San Francisco Bay AreaSenior Buyer, Baby & Kids Apparel @ Walmart eCommerce • Lead kids and baby apparel strategy and buying teams• Drive key milestone strategy meetings such as quarterly hindsights and line reviews• Drive monthly OTB as well as quarterly category, sub-cat, and season code strategies• Partner with cross-functional teams to drive sales through vehicles such as email, social, affiliates, and SEO• Collaborate with store counterparts to ensure omni-channel strategy alignment • Drive exclusive assortment via product development and market• Drove co-op strategy through partnerships with key suppliers• Apparel Scalability Initiative- team lead on omni-channel assortment tools and business processes • Received Most Valuable Team awards for Q1 and Q2 FY16 From August 2015 to December 2016 (1 year 5 months) San BrunoSenior Buyer - Baby, Juniors, Intimate Apparel @ Walmart eCommerce From October 2013 to August 2015 (1 year 11 months) San BrunoMerchandise Manager @ Charlotte Russe • Responsible for revenue growth, profitability, and multi channel strategy in new and high growth categories From May 2013 to October 2013 (6 months) San Francisco Bay AreaBuyer - Womens Apparel @ Walmart Global eCommerce • Responsible for the Women’s Apparel category• Drive key milestone meetings such as quarterly hindsights and line reviews• Collaborate with planner on monthly OTB as well as building category, sub-cat, and season code plans• Partner with store buyers to align on category strategies and assortment• Drive exclusive assortment via product development and market• Work with Vendor Marketing team to drive co-op strategy through partnerships with key suppliers and participate in pitch meetingsSpecial Projects:• Multi-channel lead for the Women’s Dept, working with stores’ multi-channel lead counterpart to drive collaboration and process improvements between the two divisions• Oversee the POV process for all apparel categories, partner with creative and site merchandising teams to communicate and execute monthly concepts.• Manage Fitting Room project from concept to implementation, partnering with key suppliers, driving traffic, and engaging blogging community as well as social media tools: http://see.walmart.com/the-fitting-room/• Apparel Tools/Resources – Create and manage tools such as the Buy Plan, On Order Logs From July 2011 to February 2013 (1 year 8 months) San Bruno, CAAssociate Buyer @ Walmart Global eCommerce Juniors and Intimates Apparel From August 2009 to July 2011 (2 years) Merchandise Planner @ Walmart Global eCommerce Shoes, Accessories, Baby, and Maternity Apparel From April 2008 to August 2009 (1 year 5 months) Founder @ Hebrew Hearts • Started wholesale apparel company producing and distributing screen tees for women, kids/ baby• Managed all operations: sourcing, product design, marketing, site, distribution, digital content, and photography From March 2006 to January 2010 (3 years 11 months) Director, Merchandising/Business Development @ Wish Responsible for delivering accelerated revenue growth through strategic partnerships and merchandising strategies for the areas of Baby, Apparel, and Footwear• Founding member of newly established US merchandising team• Launched 1P (owned+drop ship) Apparel, Jewelry, and Baby Categories on the platform• Manage diverse portfolio of B2C strategic brand partners and distributors• Set and implement category financial strategies to maximize for GMV growth and profitability• Manage sourcing, contracting, and on-boarding for new partnerships From December 2016 to February 2018 (1 year 3 months) San Francisco Bay Area


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In a nutshell

Lyuba Traub's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

1 year(s), 6 month(s)

Lyuba Traub's Willingness to Change Jobs

Unlikely

Likely

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Lyuba Traub's Social Media Links

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