A Levels, A Level Geogrpahy (A), Theatre Studies (B) and English Literature (C) @
Steyning Grammar Sixth Form College
I am a creative and hardworking individual who loves a challenge. I have a broad range of events experience, working on two of the UKs largest low carbon vehicle events, 4 brand promoting events, 2 conferences, as well managing and organising over 32 of my own events, all of which have provided the commercial awareness and skills
I am a creative and hardworking individual who loves a challenge. I have a broad range of events experience, working on two of the UKs largest low carbon vehicle events, 4 brand promoting events, 2 conferences, as well managing and organising over 32 of my own events, all of which have provided the commercial awareness and skills needed to be successful in the industry. I put high energy and focus into all activities and strive to improve on everything I do. I thrive on being under pressure and am happiest when busy.
I recently completed a BA (Hons) Events Management at Bournemouth University and am awaiting the results.
Commercial Partnerships Manager @ I have just started as Commercial Partnerships Manager at Cenex, a new role to look at growing the commercial activities of Cenex in the Low Carbon Automotive Sector both in the UK and abroad, notably supporting the Business Development Manager in finding opportunities to be a supporting partner in consortium projects as part of the EU Horizon 2020 funding.
I will also be taking a strategic role in the events team, looking particularly at the commercial and industry content aspects of the UKs largest low carbon vehicle event. I will also be looking for opportunities to partner with other industry events.
My work will involve networking with a variety of industry manufacturers, suppliers and consultants to position Cenex as the number one choice as a knowledge and delivery partner for all projects related to the delivery of Low Carbon Automotive programmes and research activities. From July 2015 to Present (5 months) Events and Marketing Support @ I was employed as an undergraduate intern at Cenex as part of my degree, with a primary focus on the Cenex-LCV (www.cenex-lcv.co.uk) event and a secondary emphasis to support Cenex’ other marketing and business development activities.
Cenex had not retained a dedicated marketing or event manager since 2011 so I had the opportunity to grow rapidly in these roles, demonstrating good organisational skills, proving an ability to work independently, presenting plans with supporting evidence and evaluation to inspire confidence, and reporting succinctly on progress.
I was tasked to help deliver all aspects of the LCV event, as well as developing and implementing a new sales and marketing plan capable of delivering challenging targets. Specifically, LCV2014 achieved:
• Increased visitor numbers by 25% to 2451 attendees.
• Exhibitor numbers grew 15% to 181 organisations
• Total number of organisations attending increased 18% to 952
• Leading a team to successfully allocate 99.2% of exhibition space
• 327% increase in the value of sponsorship sold through the creation of tailored packages
• Increased website views by 23% to 23,699 and 4% increase in visit duration (average of 4mins 15secs)
• Increased press releases/mailshots to 21 (versus 16 for 2013).
• Financial performance increased by 20% (initial target of a 10%)
I was also responsible for the management of a website refresh for the company, development of a new CRM system, increasing event presence across the industry and working with suppliers to increase the success of marketing efforts. I also supported business development through bid-writing and the delivery of the Plugged-In Midlands programme.
I developed the commercial awareness needed to succeed in the events industry but this would not have been possible without the dedicated support of Cenex and their suppliers. From June 2013 to September 2014 (1 year 4 months) Peer Assisted Learning (PAL) Leader @ PAL is a University scheme intended to foster cross-year support between students on the same course, encouraging them to support each other's learning under the guidance of a student from the year above. A variety of things are taught including academic study skills, settling into university, assignment help and being the first point of contact for help and advice.
Key skills used include ICT (particularly Microsoft packages and social media), research, teaching/presenting and creativity. From September 2012 to May 2013 (9 months) Bournemouth, United KingdomBarman @ My work in a local pub is where I learnt to deal with pressure and the importance of customer satisfaction. I worked mainly at weekends which were the busiest time for trading. In good weather the pub was filled with customers and I found that dealing with those who were not satisfied or those that wanted to complain about the wait time came naturally to me and I learnt to diffuse a situation to ensure they left happy.
I was also often asked to mentor new members of staff so I learnt a lot about communicating effectively so that they learnt quickly and fitted in well with the team. From September 2010 to September 2012 (2 years 1 month) Event Co-Ordinator (Producer) @ My voluntary role as a producer for Steyning Stages was where I learnt the skills needed to be a successful event manager. It was an amateur dramatics society that I set up and recruited a director, musical director and choreographer to produce the first community pantomime for my town. I developed my administration skills, particularly when accounting for over £8000 worth of funds and keeping in contact with the cast and crew members. I learnt to work with adults at a young age in a professional capacity, especially when chairing the meetings and briefing the team and cast at rehearsals. I also developed my work in PR, organising several press releases and managing the marketing of the event. From August 2010 to January 2011 (6 months) Event Co-Ordinator (Youth and Media) @ I also volunteered as one of the key organisers at an outdoor music festival. There were five of us on the team and I headed up the youth participation and media coverage. The festival was a free outdoor event with two stages showcasing the local talent in Steyning and attracted over 2500 people from the local community. As the other four key organisers were adults I managed to bridge the gap between the event and the local youth, creating an initiative to encourage the younger acts to develop their performance skills before going on stage at the actual event. It was a fantastic day but exhausting and I learnt the importance of communicating as well as the aftermath of an event. Most people presume that an event finishes at the end of the day, but the logistics of the take down can often be the hardest part, especially when the adrenaline fuelled energy is starting to fade. From February 2008 to May 2008 (4 months)
BA (Hons), Events Management, Currently working at a First level @ Bournemouth University From 2011 to 2015 A Levels, A Level Geogrpahy (A), Theatre Studies (B) and English Literature (C) @ Steyning Grammar Sixth Form College From 2009 to 2011 GCSEs, 11 GCSE Grades A* - B @ Steyning Grammar School From 2003 to 2011 Luke Redfern is skilled in: Event Management, Live Events, Creativity, Microsoft Office, Problem Solving, Leadership, Communication, Time Management, Research, Teamwork, Marketing, Event Planning
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension