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Luis Rodríguez

Marketing, Sales, Commercial & eCommerce Director

Director de Marketing | Digital Business & eCommerce - CMO - CDO | Worten, Liberty, Zed, eBay, Dell.

Madrid Area, Spain

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Luis Rodríguez's Email Addresses & Phone Numbers

Luis Rodríguez's Work Experience

Worten España

Marketing, Sales, Commercial & eCommerce Director

November 2015 to Present


Head of Sales, Marketing and Commercial

November 2015 to Present


May 2010 to Present

Madrid Area, Spain

Luis Rodríguez's Education

IE Business School

Executive Development Program - EDP

2012 to 2013

IE Business School

Master Executive MBA

2006 to 2007

ESIC: Business & Marketing School

Master Marketing & Sales Management

2000 to 2001

Luis Rodríguez's Professional Skills Radar Chart

Based on our findings, Luis Rodríguez is ...


What's on Luis Rodríguez's mind?

Based on our findings, Luis Rodríguez is ...

44% Left Brained
56% Right Brained

Luis Rodríguez's Estimated Salary Range

About Luis Rodríguez's Current Company

Worten España

In charge of the following areas: - Sales - Commercial - Marketing & Communication - eCommerce

Frequently Asked Questions about Luis Rodríguez

What company does Luis Rodríguez work for?

Luis Rodríguez works for Worten España

What is Luis Rodríguez's role at Worten España?

Luis Rodríguez is Marketing, Sales, Commercial & eCommerce Director

What is Luis Rodríguez's personal email address?

Luis Rodríguez's personal email addresses are l****[email protected], and l****[email protected]

What is Luis Rodríguez's business email address?

Luis Rodríguez's business email addresses are not available

What is Luis Rodríguez's Phone Number?

Luis Rodríguez's phone (**) *** *** 337

About Luis Rodríguez

📖 Summary

Marketing, Internet and Digital executive with 17 years of experience in High Tech, eCommerce, Internet and financial sectors, both in Large, Mid Size and Start Up Companies. Seasoned professional, results oriented, creative thinker and doer . I'm a passionate of Marketing and of the power of Digital to transform business and people. I have 15 years of experience as people manager. Fluent in Spanish and English with medium level of french. Interested in: Marketing Director, Chief Marketing Officer, SVP Digital, E-Commerce Director, Chief Digital Officer, Business Unit Manager or Country Manager in the sector of Media, Internet, Finance, Insurance or Telecommunications Specialties: • Marketing Strategy • Advertising & Brand Management • GO to Market Strategy • PR. and Communication strategy • Media Investment (Off-line & OnLine) • Digital Marketing • Digital Transformation • eCommerce • People Management • Digital Business • Direct Response Marketing • Strong communicator. Excellent oral and written communication skills. • Leadership and team working skillsMarketing, Sales, Commercial & eCommerce Director @ In charge of the following areas: - Sales - Commercial - Marketing & Communication - eCommerce From November 2015 to Present (2 months) Head of Sales, Marketing and Commercial @ From November 2015 to Present (2 months) Advisor @ From May 2010 to Present (5 years 8 months) Madrid Area, SpainAdvisor @ From December 2014 to Present (1 year 1 month) Madrid Area, SpainMarketing & eCommerce Director | SONAE @ WortenES @ From March 2014 to October 2015 (1 year 8 months) Madrid Area, SpainMarketing, Communication, eCommerce & Omnichannel Director @ Worten ES @ From March 2014 to October 2015 (1 year 8 months) Marketing Director | Director of Brand, Media & e Commerce, @ I led Liberty Group (Liberty, Genesis and Regal) Marketing strategy to ignite profitable growth across all channels. Managing a team of +18 people, a budget of XMM€/year with a Company Turnover of+ 600MM€. Led the Brand, OnLine and Offline Marketing & eCommerce marketing teams in identifying new opportunities and strategies to grow and develop customer base through existing strategies and channels, pursuing new channels and bringing best practices to the company. From September 2013 to February 2014 (6 months) Director of Marketing | New Customers Segment - Brand, Advertisement, OnLine & e Commerce, @ ESSENTIAL FUNCTIONS - Managing a team of +12 people, a budget of XMM€/year with a Company Turnover of+ 600MM€. - Manage a significant advertising budget and partner with multiple advertising/media buying agencies to deliver world-class campaigns based on consumer insights. Define and overseeing the Brand positioning and customer programs. - Led strategy for all online and offline customer acquisition marketing programs including TV, Press, Radio, SEM, SEO, display advertising, social, mobile, video, refer-a-friend programs, affiliate programs, business development and landing page/registration page optimization. - Led the design of the websites as Sales & eService channels both for customers and Non customers. - Led customer programs with a continuous and relentless focus on improving ROI and gaining greater leverage and efficiency in marketing spend. - Drive analysis and optimization across all marketing programs to track ROI and areas for new investments, including new and emerging channels as well as trending on media investments. - Supervise, lead and mentor the career development of the Marketing Team - managing a team of 12 people. From June 2011 to September 2013 (2 years 4 months) Madrid Area, SpainInternet Marketing Director | OnLine Marketing Director @ - - - From March 2009 to June 2011 (2 years 4 months) Internet Marketing & Sales Director @ - In charge of the Go-to-Marketing Strategy, defining the Sales and Marketing Plans of the company in the process of launch of the company. - I defined and implemented with the General Manager the Business Plan – 1,5M€ 1st year with a Forecast of 20MM by the 5th year. - I defined and coordinated the Marketing Plan implementation of the Marketing Plan, including SEO, SEM, Brand Positioning, PP.RR. and community Plan From February 2008 to March 2009 (1 year 2 months) Madrid Area, SpainHead of Relationship & Digital Marketing at eBay @ - I was responsible for the Website Merchandising, as well as the Communication Strategy with customers. - I defined and coordinated the implementation of the OnSite strategy (merchandising) and the customer communications (DM, OnLine, OnSite, Off-Line Media, CRM and Business Intelligent). -I managed a team of 3 people. From October 2007 to January 2008 (4 months) Madrid Area, SpainHead of Marketing and Business Development @ - I led the Department for the Acquisition and Development of the Sellers of the Platform. - I designed and led the Multichannel Marketing Plan (OnLIne, OffLine, Direct Marketing, Advertisement and PP.RR) for private and business sellers. I achieved a growth of +239 of new customers. - I defined an strategic agreements with a OnLine Directory with a Sales force of 450 people. I negotiated and closed co-marketing agreements with postal operators. - I led and managed a team of 5 people and 3 Agencies. From October 2005 to September 2007 (2 years) madridDirect Marketing Manager South Europe @ - Manage all elements of demand generation for small business and home users in Spain and Italy, with revenue target of $90 millions and gross marketing spend of $9 million per Qtr. - Act as a key point of contact for the General Manager in quarterly planning of demand generation, including call forecasting and marketing budgets. - Provide overall direction for merchandising, price positioning, media mix, circulation plan and product selection for regular and tactical marketing activities on line and off line. - Manage 4 direct reports, coordinate actions of 10 marketing members within southern Europe marketing team. - Collaborate intensively with sales manager to optimise demand generation and sales execution. - Coordinate Marketing suppliers for Spain and Italy markets, looking for scale economies and efficient process: Advertising agency, media planner, corporate communication, Direct Marketing and fulfilment. From May 2004 to October 2005 (1 year 6 months) Montpellier Area, FranceBusiness Intelligence Manager @ From June 2002 to May 2004 (2 years) Marcom Manager Spain & Portugal @ From September 2000 to June 2002 (1 year 10 months) Financial Controller @ From September 1998 to September 2000 (2 years 1 month) Executive Development Program - EDP @ IE Business School From 2012 to 2013 Master, Executive MBA @ IE Business School From 2006 to 2007 Master, Marketing & Sales Management @ ESIC: Business & Marketing School From 2000 to 2001 Master, Degree in Marketing Management @ Centro de Estudios Comerciales From 1999 to 2000 BA, Business Administration @ Universidad Complutense de Madrid From 1993 to 1998 Luis Rodríguez is skilled in: Digital Marketing, E-commerce, Marketing Strategy, Strategy, Marketing, Online Marketing, Direct Marketing, SEM, Web Analytics, SEO, Advertising, Online Advertising, Lead Generation, E-business, Mobile Marketing

Luis Rodríguez’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Luis Rodríguez's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

1 year(s), 7 month(s)

Luis Rodríguez's Willingness to Change Jobs



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