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Luis Calderon

Product Manager

Owner at Epilogue Capital

Greater San Diego Area

Section title

Luis Calderon's Email Addresses & Phone Numbers

Luis Calderon's Work Experience

MedImpact

Product Manager

July 2005 to August 2006

Epilogue Capital

Owner

San Diego, California, United States

Doctor.com

Director of Product Management

February 2017 to March 2018

San Francisco Bay Area

Luis Calderon's Education

University of Virginia

BS, Electrical Engineering

1996 to 2000

University of Michigan - Stephen M. Ross School of Business

Master of Business Administration (MBA), Strategy, Marketing, Entrepreneurship

2008 to 2011

University of Michigan - School of Natural Resources

MS, Sustainable Systems

2009 to 2011

Luis Calderon's Professional Skills Radar Chart

Based on our findings, Luis Calderon is ...

Verbal
Challenging
Goal-oriented

What's on Luis Calderon's mind?

Based on our findings, Luis Calderon is ...

59% Left Brained
41% Right Brained

Luis Calderon's Estimated Salary Range

About Luis Calderon's Current Company

MedImpact

•Managed several teams to design and implement strategic high profile billing software solution via MRDs and PRDs; increased revenues by over $75M in 1st year of implementation

Frequently Asked Questions about Luis Calderon

What company does Luis Calderon work for?

Luis Calderon works for MedImpact


What is Luis Calderon's role at MedImpact?

Luis Calderon is Product Manager


What is Luis Calderon's personal email address?

Luis Calderon's personal email address is lu****[email protected]


What is Luis Calderon's business email address?

Luis Calderon's business email address is l*****@calderon.com


What is Luis Calderon's Phone Number?

Luis Calderon's phone (**) *** *** 176


What industry does Luis Calderon work in?

Luis Calderon works in the Health, Wellness and Fitness industry.


Who are Luis Calderon's colleagues?

Luis Calderon's colleagues are Brad Tonoff, Jack Murphy, Patrick Farrell, Kristen Ruel, Patrick Killen, Andrei Zimiles, James Kurz, Reed Mollins, Brittany Cole, and Sloan Sypher


About Luis Calderon

📖 Summary

Product Manager @ MedImpact •Managed several teams to design and implement strategic high profile billing software solution via MRDs and PRDs; increased revenues by over $75M in 1st year of implementation From July 2005 to August 2006 (1 year 2 months) Owner @ Epilogue Capital Investing and acquiring profitable small businesses. San Diego, California, United StatesDirector of Product Management @ Doctor.com Product leader responsible for product analytics, publisher operations, and reporting platforms•Conceptualized, designed, and launched provider facing personalized reporting platform that increased engagement by 15% and decreased retention•Developed core analytics metrics, dashboards, and 2018 year product OKRs•Defined product analytics reporting architecture – lead and mentored analysts•Defined user product persona and high-level value prop to product messaging•Spearheaded enterprise-wide project integrating provider data to and from partners From February 2017 to March 2018 (1 year 2 months) San Francisco Bay AreaDirector of Product Management | Product Marketing @ Ancestry Director of Product - Acquisition, Conversion & Growth•Leader responsible for identifying new business opportunities, defining roadmaps and building new top funnel product and shopping experiences that drive business lift.•Oversaw the building, testing, and roll-out of an abandon cart feature resulting in a 5% revenue liftDirector of Product MarketingTeam leader responsible for defining & driving the go-to-market strategy, coordinating integrated marketing planning efforts, and influencing the product roadmap for the $800M Ancestry subscription business.•Launched and managed mobile initiative efforts resulting in 30% lift in mobile app conversion subscriptions•Launched a customer advocacy initiative to better understand and document the customer end-to-end journey along with key metrics & pricing across the product experience •Worked cross-functionally with Finance, Product, Marketing, and Member services to address issues, discover opportunities, and advance the business From January 2016 to 2017 (1 year) San Francisco Bay AreaProduct Leader/Consultant @ Tile Advisor and leader responsible for defining, launching, driving the new subscription (renewal) loyalty strategy, pricing, product and business operation:• Developed business case, financials, and go to market strategy for subscription/renewal business• Defined market and product requirements, brand strategy, communications plan, and marketing calendar• Developed and launched successful outreach campaigns• Defined success goals & metrics along with measurement cadence and dashboards• Managed creative talent to develop packaging, product, and marketing collateral• Conducted extensive qualitative and quantitative A/B testing to gather customer insights• Worked cross-functionally with Finance, Product, Operations, and Customer Support in successful product launch From January 2015 to March 2016 (1 year 3 months) San Francisco Bay AreaProduct Leader @ eBay Marketplaces North America Product Business Unit LeaderManaged & advised cross-functional teams to deliver business performance, customer satisfaction, and product strategy for eBay Payments (i.e. shopping cart, checkout, installments) & Customer Connection (i.e. My eBay, Sign-in, Customer Registration) across mobile and site experiences.• Explore new market opportunities, represent customer’s voice, survey competitive landscape, define success goals and metrics, and make strategic business & product recommendations to advance product roadmap and improve conversion (+2% checkout), lower operational costs (-33% defects), and delight buyers (NPS score)• Collaborate with cross-functional product stakeholders to design User Experience (UX) drafts, develop business uses cases, coordinate go-to market tasks, drive A/B testing and make launch decisions to “ship” product releases, over $100M of business lift, and improved buyer experiences.Global Payments Product Analytics Senior Manager Global lead for eBay Payments (Checkout/Cart) Product Analytics team responsible for providing strategic and analytical support to drive product and business actionable insights, optimizations and recommendations for opportunities and product releases. • Manage key partnership with product management, development, & business units to ensure timely product releases and achieve business objectives.• Lead teams conducting A/B tests, analyzing data, and delivering actionable findings• Recommend, track, dashboard and advice on key business and product metrics• Hire, train, coach, and mentor team of 6+ analysts and managers From April 2013 to April 2015 (2 years 1 month) San Francisco Bay AreaManagement Consultant @ Accenture Function: Marketing & Sales Strategy, Marketing & Sales Transformation and Customer Relationship Management (CRM)Industry Focus: Communication, Media, & TechnologyExpert performing market size assessments, feasibility studies, customer experience & VOC assessments, market entry strategy, and business/value case planning for Communication, Media & Technology companies • Developed and coordinated the launch of a world-wide marketing process review for a leading consumer electronics company, driving a 10% gain in cost to service efficiency • Performed due-diligence and value case analysis of a marketing automation solution for a consumer electronics provider; resulting in a solution expected to save the world-wide marketing organization $50-100M in operational costs • Assessed the market size, growth target, and sales scenario forecast for a market leading cloud technology & service provider to develop a sales pipeline management plan• Developed a pricing & cost structure model for a content delivery network provider resulting in a negotiation asset for a market leading consumer electronics manufacturer• Led the developed of a mobilization plan and roadmap for a "leading practice" Partner Lead Management CRM implementation including project plans, estimates, scoping and requirements• Led advanced planning process architect support activities for a large license Salesforce.com Lead Management implementation resulting in a lead routing automation process and a revamped marketing reporting platform From May 2011 to October 2012 (1 year 6 months) San FranciscoCo-Founder | Director of Product @ Bebarang.com (formerly Bebaroo.com) • Identified new business model for an innovative online e-commerce exchange platform; Performed qualitative & quantitative market research to establish target market profiles & marketing strategy; Developed pricing & financial operating model; resulting in award‑winning business concept, seed funding & entry into exclusive incubator• Led several team members through the conceptualization and launch of the User Interface and the back-end product platform • Developed and executed go-to-market strategy; managed inbound and outbound conversion ROI driven campaigns online (e.g. Google, Facebook, and Twitter) and offline (events, magazines, print, PR) resulting in 20k+ monthly unique visitors From August 2009 to July 2011 (2 years) Product Manager @ Irdeto •Designed use cases and guided key modules through to development and launch•Led several 3-4 member teams to configure, consult & implement billing support systems for media industry, multi-national clients, generating over $10M in revenue•Attended client sales meetings, wrote proposals, and presented to director and C-level employees From September 2006 to July 2008 (1 year 11 months) Senior Consultant @ Booz Allen Hamilton •Led efforts in requirements analysis, design, and testing of a complex case handling system for the Internal Revenue Service; product released and implemented on schedule and well-received by users•Cultivated customer relations essential in acquiring and extending $15M contract•Advised and developed technology solutions; Developed project plan and managed resources (6-20 reports) resulting in timely completion of $100M project From June 2003 to May 2005 (2 years) Senior Consultant @ Capgemini (Sogeti USA) - Analyzed requirements and tested $1 billion telecommunications billing system for Nextel Wireless Communications; defined delivery implementation requirements from business requirements- Functional lead for testing efforts in the Nextel Testing Laboratory of cutting-edge hardware components - Defined corporate-wide software application user security profiles telecommunications Fortune 500 company- Developed and executed certification plan for go-live project launch of a billion dollar system; coordinated production certification testing groups; developed application test plan; lead five-member test team- As subject matter expert of Customer Care operations, traveled to market sites to provide onsite support From September 2000 to June 2003 (2 years 10 months)


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In a nutshell

Luis Calderon's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Judging (J)

Average Tenure

1 year(s), 8 month(s)

Luis Calderon's Willingness to Change Jobs

Unlikely

Likely

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Luis Calderon's Social Media Links

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