I'm lifestyle editor for High50.com, a new website for people enjoying the 'better half' of their lives. My role goes far beyond simply commissioning and editing digital and video content across our dating, money, start-up, life and culture sections: I am actively involved in helping the business find investment, and in pitching to and working with clients, often marketing directors I know from my time as features editor at Marketing Week.
In this role I have worked with businesses including Aviva, Tourism New Zealand, Mr & Mrs Smith and VitalityHealth among others, on content strategy and execution across a variety of media, including High50.com and clients' own assets.
Editorially, I have recently covered Helen Mirren's role as a face of L'Oreal, the final series of Downton Abbey, Nicole Kidman's appearance at the Women In The World summit with Tina Brown and Annie Leibovitz's forthcoming Women: New Portraits exhibition.
Having been a business journalist for several years previously, I have high level contacts across companies in all sectors.
Skills include:
B2B journalism, online, in print and on video (covering marketing and branding across all sectors)
B2C journalism, online and on video (covering culture, life, careers, relationships, travel and finance)
Managing teams
Branded content consulting including strategy as well as execution
Client management (having worked in advertising agencies before becoming a journalist)
Presenting and moderating at live events
Expertise includes:
Writing, commissioning and editing across different media
Marketing, branding, consumer trends, small businesses, profile interviews
Editor - Lifestyle @ High50.com is a start-up website for people turning 50 and relishing the 'better half' of life. I cover life, relationships, culture and business.
I also pitch to and manage high-level clients who we work with on branded content, and am helping the business find investment. From September 2015 to Present (4 months) London, United KingdomAssistant editor @ From August 2014 to September 2015 (1 year 2 months) London, United KingdomFeatures editor, Marketing Week @ Ran the features desk at Marketing Week, a leading business magazine which reaches more than 130,000 people each week across print and online (PwC audit).
Managed in house-teams and freelancers, liaised with marketing directors and PRs to get the best interviews from brands including Sky, M&S and John Lewis.
I also chaired panel discussions and interviewed senior marketers on stage at Marketing Week Live and at other industry events. I appeared in national and international media including BBC Radio 5 Live and Al Jazeera to discuss brands and consumer trends.
Worked closely with commercial team on branded content, meeting clients and managing project approval. Ran commercial webinars.
Judged the Institute of Promotional Marketing Awards (2014), the Graduate Fashion Week Awards (2013) and the Content Marketing Awards (2013). From October 2012 to August 2014 (1 year 11 months) London, United KingdomDeputy features editor, Marketing Week @ Managed the features desk at Marketing Week, including around six weekly articles, for this leading business magazine. I managed a team of four in-house writers and several freelancers while features editor was on maternity leave. Ran the features list, briefed photographers and art desk at weekly cover meetings.
Worked with commercial team on supplements, flatplanning, and special reports.
Marketing Week won AOP Business Website of the year for 2011 and in the British Business Survey 2011, it was in the top three of weekly magazines with The Economist and Time. From March 2011 to October 2012 (1 year 8 months) London, United KingdomFeatures writer, Marketing Week @ Pitching and writing cover features for leading business title Marketing Week. This included writing profiles of senior management at Aviva, Ralph Lauren, Disney, Virgin Holidays, Sage, Lucozade Ribena Suntory, L'Oreal and Molson Coors. From March 2010 to February 2011 (1 year) Deputy features editor, Construction News @ Worked at Construction News when several high profile projects were in progress including Crossrail, Kings Cross St Pancras station and the Olympics.
Managed small business and people management sections of the magazine: vitally important for readers and advertisers alike.
Created and managed commercial supplements, commissioning, editing and liaising with sales team. From October 2007 to March 2010 (2 years 6 months) Journalist @ Freelance news reporter and features writer at Building magazine, Regeneration & Renewal and Planning.co.uk From August 2007 to October 2007 (3 months) Freelance account director @ Clients included Nando's, Danepak and New Covent Garden Food Co. From April 2006 to October 2006 (7 months) Account manager @ Clients included British Airways, Royal Bank of Scotland and Child Trust Fund. From August 2004 to April 2006 (1 year 9 months) Account manager @ Clients included Safeway (now Morrisons), Arla Foods (Anchor) and Royal Bank of Scotland. From 2002 to 2004 (2 years)
Diploma in magazine journalism, Journalism @ PMA - now part of the Press Association From 2007 to 2007 BA (2.1), English Literature @ University of Birmingham From 1997 to 2000 Lucy Handley is skilled in: Social Media, Retail, FMCG, Planning, Construction, Account Management, Consumer Trends, Writing Skills, Editing, Client Communications, Marketing, Magazines, Marketing Communications, Consumer Behaviour, Publishing
Websites:
http://www.high50.com