Lucretia Yeh's Email Addresses & Phone Numbers

Freelance UX Strategist, Researcher & Designer @ Design Reasoning Clients:TruthSift | UX Lead | Social Debate Platform• Lead end-to-end user research and design strategy of the platform solution.• Won over a difficult stakeholder by designing detailed wireframes and presenting usability data that undeniably illustrated improvements of the new design.• Increased SUS from 34 to 74.5, NPS from...

Freelance UX Strategist, Researcher & Designer @ Design Reasoning Clients:TruthSift | UX Lead | Social Debate Platform• Lead end-to-end user research and design strategy of the platform solution.• Won over a difficult stakeholder by designing detailed wireframes and presenting usability data that undeniably illustrated improvements of the new design.• Increased SUS from 34 to 74.5, NPS from -100% to 38%.Exert/Rally All | UX Strategist | Gaming/Fitness Mobile App• Developed user-centered data-driven UX, marketing, and branding strategy.• Identified easy-to-fix usability issues through a detailed expert review.• Identified and created personas that helped the team focus on core user needs.• Designed and tested prototypes in a rapid lean startup environment.• Brought in additional investor interest and funds through increasing user engagement by 200% and retention by 25%.Solv Health | UX Lead | Urgent care Web App • Designed the widget flow, patient confirmation pages, and all email communications.• Contributed to UX and branding strategy based on user feedback to reduce phone support while increasing brand recognition and visibility. Ava WomenTimeularEdge Theory San Francisco Bay AreaUX Researcher & Designer @ Education.com • Lead and designed the data visualization dashboard to empower and inform teachers and parents of student academic progress. Increase SUS from 75 to 84, NPS from 25% to 66%. • Spearheaded the persona initiative to infuse product with empathy for users.• Mentored and advised the UX team on design validation via UX research. From May 2018 to April 2019 (1 year) San Mateo, CACoordinator @ Sephora USA Project: Corporate Intranet Redesign• Performed informal interviews to assess staff needs• Conducted card sorting exercises for current intranet content• Produced Information Architecture of site• Designed mid-fidelity annotated wireframes Project: Business Continuity Program • Administered the Emergency Notification System• Administrated BCP documents• Managed recovery site testing From 2008 to 2011 (3 years) San Francisco Bay AreaAdjunct Instructor @ Academy of Art University Developed content for & taught:• Graphic Design• Photoshop• Illustrator• Presentation Design From 2008 to 2009 (1 year) San Francisco Bay AreaUX Researcher @ Hearsay Systems Collaborating with insurance agents and wealth advisors to determine how to elevate their businesses and meet market challenges. San Francisco Bay AreaService Designer, Manager - Business Continuity @ Sephora Americas / Kendo / LVMH An internal program of multiple products designed to recover organizations to ensure continuity of operations. Sephora and Kendo are subsidiaries of LVMH.• Conducted and utilized user research data to design, build, and implement a holistic user-centeredproduct while aligning program, user and business objectives.• Fostered a sense of empowerment and understanding amongst the user base via auser-centered product and user education at every program touchpoint.• Increased staff engagement and participation from 40% to 90+% and increasedprogram NPS from -100% to +90%.• Aligned systemic data that resulted in an operational cost savings of $175k/year.• Managed a $250k annual budget and a $10M contingency budget.• Managed, educated and aligned a team of consultants to service user needs.• Synthesized disparate programs to build a holistic recovery program including strategic,tactical, and logistical recovery projects, each tailored to their specific user base.• Aligned cross-functional recovery needs and workflows, resulting in 100% data andoperational recovery from natural and manmade events.• Collaborated and aligned with the C-suite on program strategy, from prioritizingrecovery functions to recovery organizational design.• Mentored and partnered with other LVMH subsidiaries on program development. From 2011 to 2016 (5 years) San Francisco Bay Area