Currently in the position of Thales Strategy and Marketing Director for Latin America, my multidimensional career spans over 16 years of Commercial, Strategy and Operational experiences in the Aerospace & Defense Industry. Innovative and business-minded executive with entrepreneur mindset, able to quickly adapt at changing and challenging environments. True global citizen with proven experience in discussions with high-level government authorities in Europe, Asia, Middle East and Brazil.
Selected Career Highlights
• Business Development: track record of sales and long-term values & relationships establishment;
• Offset: experience in general offset requirements and specific regulations of India and Brazil;
• Regulatory Compliance: certified by Trace on Anti-Bribery. Experience in FCPA and UKBA;
• Strategy: conducted the development of the 1st Strategic Plan of Embraer Defense & Security;
• Market Intelligence: implemented the 1st Embraer Defense & Security Intelligence System;
• M&A: key player during the acquisition process of Kawasaki Wings Factory in Brazil by Embraer;
• Startup: co-founder and ex-partner of 2 startups in Brazil (FMCG). Starting the 3rd (Services);
• Project Management: A-1M Program Management inside the Embraer Partner Company in Italy;
• Procurement: Liaison in Italy responsible for the European suppliers and Partner Company in Italy;
• Customer Support: experience in Integrated Logistic Support (CLS, PBL, LCC, IPL);
• Quality: experience in Quality Engineering, Suppliers Quality and Product Quality Management.
Expatriation Experiences:
• Singapore: 2013 to 2015
• Italy: 2011 to 2013
Education Background:
• MBA at ESCP - Europe, 2013
• Specialization in Business Administration (CEAG) at FGV - Brazil, 2002
• B.S. in Mechanical Engineering at UNIFEI - Brazil, 1998
Additional Information:
• Portuguese and Brazilian citizenship;
• International Experience in more than 30 countries in the Americas, Europe and Asia.
Strategy & Marketing Director, Latin America @ - Responsible for the development and implementation of the Strategic Plan of Thales Group to Latin America. From June 2015 to Present (7 months) São Paulo Area, BrazilBusiness Development Director (Asia) @ - Appointed by the company Senior Vice President of Marketing and Sales to boost the business development in Asia by carrying out already mapped business opportunities and creating new prospects in different countries. From May 2013 to May 2015 (2 years 1 month) Embraer Liaison in Italy – AM-X Program @ - Managed European suppliers and Partner Company for the AM-X Modernization Program. Multidimensional responsibilities combined Program Management, Procurement, Sales, Customer Support, etc. From April 2011 to April 2013 (2 years 1 month) Turin Area, ItalyMarketing and Business Development Manager (Asia) @ - Key player in the capture team. Structured businesses from the front office to the back office: partnership, product and offset. Track records in sales. From March 2009 to March 2011 (2 years 1 month) BrazilMarket Strategy and Competitive Intelligence Manager @ - Conducted the development of the Strategic Plan, which defined the establishment of Embraer Defense & Security, its roadmap and M&A strategies, and brought the company to its current revenue level. Implemented the company’s 1st and current Competitive Intelligence System From February 2008 to February 2009 (1 year 1 month) BrazilSales Engineer / Customer Support @ - Participated in all sales campaigns and contract negotiations responsible for the Integrated Logistic Support (ILS) requirements. From July 2006 to January 2008 (1 year 7 months) BrazilQuality Engineer @ - Managed the Quality Team engaged in the acquisition process of Kawasaki Wings Factory in Brazil;
- Led the Quality Team in the U.S. DoD ACS Program, from the technical proposal to the contract negotiation;
- Implemented the Corporate Planning process in the Product Integrity Department (Quality, Certification, Air Safety): budget process, balanced scorecard, project management, non-quality cost definition & control. From March 1999 to June 2006 (7 years 4 months) BrazilMarketing Director & Co-founder @ - Co-founded the University Junior Enterprise after a previous unsuccessful endeavor;
- Conducted the brand identity change, which detached the image of the new enterprise from the previous unsuccessful one and delivered the higher mind share of the category;
- Structured the new Business and Marketing Plans, which increased customers’ portfolio and revenues in more than 80%;
- As a result, UNIFEI Jr was awarded, for two consecutive years, the “Best Junior Enterprise of the Year - Sciences” (1996 and 1997). From February 1996 to August 1998 (2 years 7 months) Brazil
M.B.A., Administration @ ESCP Europe From 2012 to 2013 M.B.A, Business Administration @ Fundação Getulio Vargas From 2000 to 2002 B.A., Mechanical Engineering @ Universidade Federal de Itajubá From 1994 to 1998 Luciano Rodrigues is skilled in: Program Management, Project Management, Product Development, Procurement, Strategy, Negotiation, Sales, Project Planning, Leadership, Management, Systems Engineering, Aerospace, Strategic Planning, Marketing, Business Strategy