My broad range of consumer and professional marketing experience spans the corporate and not-for-profit sectors in Australia, Asia, Europe, and North America working across major brands including Invisalign, MGM, World Vision, Fujifilm, 3M, Australia Post and Optus to deliver a diverse range of successful and measurable campaigns. I hold a Bachelor of Arts from Sydney University and have continued to further my studies with a range of marketing, public relations, leadership and strategic management courses. Specialties: Marketing Planning, Branding & Identity, Consumer and Business Segmentation, Direct Marketing, Online Marketing, Project Management, Business Development, Commercial Management, Agency Management.

Marketing Director, ANZ @ Responsibilities • Strategic planning, development and implementation of all consumer and professional marketing initiatives for ANZ • To support in achieving sales growth targets and position Invisalign as a leader within the dental and consumer health and beauty industry • Reporting to the Managing Director this role has 4 direct reports - Consumer Brand Manager, Senior Product Manager Manager, Events Manager, and Consumer Centre Marketing Executive Key Achievements - Established marketing department in 2010 - Consistent YoY sales growth - 140% growth between 2010-2014 - Strong adherence to agreed annual marketing plans with clear metrics set and ongoing reporting to maximise ROI - Worked with finance team to set up new marketing budget control process - Re-launched Invisalign brand in 2011 and redefined the brand within the consumer market (move from dental brand to health and beauty product) - Managed new product launches and consistently exceeded sales and growth forecasts - Overseeing development of new sales tools, including launch of iPad Sales App - Oversee execution of clinical events calendar (approx. 80 events per year) - Doubled consumer brand awareness within target segment - Launched into teen market and achieved 57.6% brand awareness in first 2 years of launch - Launched into NZ market exceeding sales and marketing lead targets - Launched new consumer centre and lead nurture program Awards - - 2013 APAC Award for best Innovative Marketing Program - 2012 Telstra Business Awards Finalist From January 2011 to Present (4 years 10 months) Sydney Area, AustraliaMarketing and Business Consultant @ Working as a freelance marketing and business consultant my goal was to develop and implement strategic business plans designed to distinguish my client’s product or service in the market place. Clients ranged from large corporations to not-for-profits and include World Vision, Green Energy, and PRDnationwide. From April 2003 to January 2011 (7 years 10 months) USA, Australia, and VietnamHead of Marketing @ Hybrid Television Services, part of the Seven Media Group, was responsible for the distribution of TiVo & development of CASPA On-Demand in Australia and New Zealand. My role was to support in the development, implementation and measurement of brand strategy. Role had 5 direct reports. From April 2010 to December 2010 (9 months) Sydney Area, AustraliaMarketing Manager @ Responsible for the end-to-end development and implementation of integrated marketing campaigns and communications for the mobile portfolio Awards: * Awarded 4 employee awards (3 awards for teamwork and 1 award for embracing the ‘Challenger Spirit’) * Winner of a Customer Experience competition (prize being a $10k trip to the US to meet P!NK). This competition was open to 10,000 Optus employees to develop the best business improvement ideas. From August 2007 to April 2010 (2 years 9 months) Sydney Area, AustraliaMarketing Manager @ Contract role responsible for the formulation of a comprehensive 5-year business/marketing plan for VisionFund, the microfinance division of World Vision. Position had 3 direct reports. Achievements: * The key achievement was in 2006 VisionFund Cambodia supported over 35,000 micro-entrepreneurs and was positively impacting over 200,000 children’s lives. * Cambodia became a ‘Centre of Excellence’ in marketing and business development amongst the World Vision partnership, capacity building other territories. * Being asked to be a spokesperson on best practice for 'Banking for the Poor' in London. * Based on the success in Cambodia I also consulted the global team in the US. From January 2006 to January 2007 (1 year 1 month) CambodiaConsumer Market Segment Manager @ Managed the retail marketing activity in NSW and ACT. Responsibility covered 300 corporate stores and 900 licensed stores. Contract role whilst incumbant was on secondment to an interstate project. From September 2005 to January 2006 (5 months) Sydney Area, AustraliaMarketing Manager @ Worked with the team to develop and manage the promotional plan for ‘go-live’ (previously distributed via 20th Century Fox). Management of marketing communications, both above and below the line; including TV, print, radio, online marketing campaigns, and event management. Achievements: * In 2004, sales of the MGM catalogue of titles resulted in MGM having no. 1 share in catalogue category in Australia. * The development of a Father’s Campaign that doubled our market share during the promotional period. From September 2003 to August 2005 (2 years) Sydney Area, AustraliaProduct Manager @ Responsible for the formulation and implementation of marketing plans for the optical and digital camera portfolio. Awards: Winning the Quarterly Customer Service Award (nominated by 2 sales teams as a result of the management of a new range launch) From May 2000 to February 2003 (2 years 10 months) Sydney Area, AustraliaMarketing Manager @ Responsible for the implementation of the marketing communications strategy for over 40 x WC Penfold stores, including the management of all POS, marketing collateral, new store openings, and PR. Position had 4 direct reports. Maternity leave contract role. Achievement: Overseeing the production of the 2000 Product Directory that was nominated for the Annual Australian Catalogue Association Awards From August 1999 to May 2000 (10 months) Sydney Area, AustraliaMarketing Coordinator @ Product management responsibility for Scotchgard™. Assisted with the product management for Scotch Brite™ and selected retail products in the Scotch™ Tape range and the Post-it® Note range. Also served as an advisor for the Young Achievers Program. From December 1996 to July 1998 (1 year 8 months) Sydney Area, AustraliaMarketing Coordinator @ Responsible for the implementation of marketing communication activities for the consumer electronics division. Also performed the role of Chairperson of the Joint Consultative Committee. Awards: Employee of the Month. From April 1994 to April 1996 (2 years 1 month) Sydney Area, Australia

Foundations of General Management @ Macquarie Graduate School of Management (MGSM) From 2014 to 2014 Strategic Management Program @ Macquarie Graduate School of Management (MGSM) From 2002 to 2002 Public Relations @ The Northern Sydney Institute - TAFE NSW From 1997 to 1997 Advanced Marketing Certificate, Marketing @ The Northern Sydney Institute - TAFE NSW From 1990 to 1993 Arts, Sociology, Economics, Psychology, and Education @ University of Sydney From 1990 to 1993 Louise Cummins is skilled in: Marketing Strategy, Market Planning, Product Marketing, Marketing Communications, Business Strategy, Idea Generation, Sales Operations, Direct Marketing, Integrated Marketing, Product Management, Marketing Management, Strategy, Business Development, Strategic Planning, Marketing, Advertising, Leadership, Product Launch, Product Development, New Business Development, Event Management, Retail, Public Relations, Digital Marketing, Brand Management, Sales, Management, Online Advertising, Mobile Devices, Segmentation, Digital Strategy, Team Building, Social Media Marketing, Account Management, Online Marketing, B2B, Email Marketing, Brand Development, Multi-channel Marketing, Mobile Marketing, Lead Generation, B2B Marketing, Strategic Partnerships, Project Management, SEM, Corporate Communications, Customer Insight, E-commerce, Marketing Research, CRM