A highly motivated and experienced Marketer with multi channel marketing skills gained through a progressive marketing career in retail. Key attributes include campaign management, motivating teams, strategic planning and being able to work with all levels to achieve desired results. Excellent communication skills and exceptional organisational skills. A well respected leader of the marketing team often involved
A highly motivated and experienced Marketer with multi channel marketing skills gained through a progressive marketing career in retail. Key attributes include campaign management, motivating teams, strategic planning and being able to work with all levels to achieve desired results. Excellent communication skills and exceptional organisational skills. A well respected leader of the marketing team often involved in various projects and initiatives in addition to the Marketing function.
Head of Brand/Retail Marketing @ To plan, manage and execute marketing activity across multiple channels, through effective management of agencies, in-house resource and marketing budget. Managing a team that includes an in-house creative studio and external agencies in order to meet business and customer growth targets.
Leading the Retail marketing strategy that grows our customer base and appeals to target audiences.
Management of the brand and customer proposition, working in a regulated environment and ensuring compliance in all marketing communications.
Development and management of campaigns every 8-12 weeks involving collaboration with the merchandising team, online team and CRM team to grow Dues (sales) and customer base.
Development and management of quarterly catalogues (100+ pages).
Planning, managing and executing a TV media strategy which includes media planning and TV advert creation.
Management of New Stores Opening programmes from pre-opening to opening weekend to post opening.
Management of a Local Store Marketing programme which includes a toolkit for stores.
Working with the Category team to support vendor relationships and vendor funding.
Planning and management of customer growth initiatives, predominantly “Introduce a Friend” through in store POS and inclusion in other marketing activity.
Management of media agency and printers as well as freelance art workers and customer research consultants.
Management of printers, enabling us to cross quote print jobs and retain flexibility when requiring print at short notice.
Managing compliance and bringing all point of sale in line with FCA regulations.
Led an improvement in relationships with other teams within the business, improving the quality of internal communications and cross functional planning.
Key relationship management within the business which includes the Category teams, Retail Operations, Compliance, Credit and Risk, Finance, Customer Relations and Property. From December 2013 to Present (2 years 1 month) Head of Retail Marketing @ Leading a team of 5 creating multi channel marketing campaigns that are both planned and tactical. Using customer insight and understanding to build a marketing strategy that delivers increase in footfall and sales and supports the company strategy.
Leading the marketing strategy, concept, plans and post-mortem evaluation of Seasonal Promotions (every 8/10 weeks). Manage the multi-vehicle marketing plan to support seasonal and product strategies to achieve customer and sales goals.
Strategy and management of TV, Press and Radio. Working closely with the agencies to produce and deliver media campaigns that are both brand building and tactical.
Work in conjunction with the online team to leverage and develop joint online advertising strategy and plans.
Partnering with the merchandising team to develop strategy and plans for vendor-funded marketing programs.
Development and management of the PR strategy for Staples Retail; including communication objectives, target audiences, local marketing, measurement plan and evaluation of PR exposures.
Partnering with the Customer Marketing team to create targeted customer communications using the Loyalty “Rewards” programme and Direct (catalogue and online) database.
Ongoing management of the Media Agency, Advertising Agency, Creative agency, PR Agency and Printers.
Ongoing involvement with Retail Operations, Merchandising, Supply Chain, Data Management, Pricing, Finance, Space Planning and external vendors, as well as all areas of Marketing. From May 2010 to November 2013 (3 years 7 months) Retail Marketing Manager/Marketing Communications @ Led the retail marketing strategy and planning for 136 stores. Creating in store POS for product launches and seasonal promotions, be the brand champion and create a media plan that drives footfall to store and raises brand awareness. From February 2008 to May 2010 (2 years 4 months) Programme Manager @ Management of the flyer and press strategy. From February 2007 to February 2008 (1 year 1 month) Marketing Manager @ From January 2002 to January 2007 (5 years 1 month) Brand and Marketing Communications Assistant @ From January 1997 to December 2001 (5 years)
Louise Barber is skilled in: Retail, Public Relations, Merchandising, Marketing Strategy, Brand Management, Online Advertising, Marketing, Market Planning, Management, Leadership, Sales, Team Leadership, Sales Management, Strategy, Marketing Communications
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