Louisa Simpson's Email Addresses & Phone Numbers

📖 Summary

I am an Ecommerce leader, building online capability and delivering significant revenue growth for some of Australia's biggest brands in the online space.Head of Ecommerce @ From December 2015 to Present (1 month) Head of Online @ * Built Ecommerce capability for 4 retail webstores within the underwear group: bonds.com.au, berlei.com.au, bondsoutlet.com.au & jockeynz.co.nz * Grown the online business for Bonds to deliver 8% of total NSR for the Bonds brand and one third of total retail sales in FY14 * Delivered fully responsive front end design for Bonds, resulting in 35% increase in mobile conversion rate and 15% increase to average basket value * Responsible for ongoing conversion rate optimisation program delivery * Responsible for end to end management of product life cycle * Responsible for all EDM and front end content and development From October 2011 to November 2015 (4 years 2 months) Melbourne, AustraliaOnline Channel Consultant - Contractor @ Project management of the migration and integration of TRUenergy and EnergyAustralia websites. From August 2011 to October 2011 (3 months) Melbourne, AustraliaConsultant - Contractor @ Strategy and Planning, Project Management, Commercial Analysis From April 2011 to May 2011 (2 months) National Merchandise & Webstore Manager @ * Operation of 35 online webstores nationally. * Delivery of sales, margin, conversion and fulfilment targets. * Management of all merchandise, promotions, pricing and website content using Websphere platform. * Optimisation of organic search and management of SEM accounts. * Business prioritisation and UAT for all technical and functional development From August 2010 to December 2010 (5 months) Merchandise Manager @ * Delivery of pricing and promotional strategy. * Delivery of sales & margin targets. * Implementation of processes to increase availability and improve fulfilment. * Optimisation of online range to deliver 30% growth in fresh categories and enable seasonal offering. * Product management and photography across 50,000 SKUs nationally. From June 2009 to August 2010 (1 year 3 months) Online Content Manager @ * Launched all website content in new online platform (Websphere) on time and within budget. * Developed business rules and tools to deliver new processes for the online business. * Developed and delivered online content strategy to support brand strategy. * Delivered and maintained content across all webstores at 100% growth year on year. From May 2008 to June 2009 (1 year 2 months) Business Manager - Chilled Network @ * Development of strategy for fresh produce and dairy supply chain network. * Supplier negotiation and implementation of flow-through delivery methods. * Operational and systems support for suppliers through chilled DC migration. From January 2007 to May 2008 (1 year 5 months) Business Analyst @ * Delivery of General Merchandise & Apparel supply chain strategy including financial modelling. * Commercial modelling for small to medium size supply chain projects. From June 2005 to January 2007 (1 year 8 months) Bachelor of Commerce (B.Com.), Management @ University of Melbourne From 2001 to 2006 Bachelor of Arts (B.A.), Psychology, Politics @ University of Melbourne From 2001 to 2006 Bachelor of Commerce (B.Com.), Exchange Program, Strategic Management of Fashion Companies @ Bocconi University From 2004 to 2004 Victorian Certificate of Education @ Genezzano College From 1988 to 2000 Louisa Simpson is skilled in: Ecommerce, Digital Marketing, Analytics, Financial Modeling, User Acceptance Testing, Retail, Categorization, Outlook, Private Label, Project Management, Teamwork, E-commerce, Integration, Marketing Communications, User Experience