Image of Louisa Simpson

Louisa Simpson

Head of Ecommerce

Head of Ecommerce at MECCA Brands

Melbourne, Australia

Section title

Louisa Simpson's Work Experience

MECCA Brands

Head of Ecommerce

December 2015 to Present

Pacific Brands

Head of Online

October 2011 to November 2015

Melbourne, Australia


Online Channel Consultant - Contractor

August 2011 to October 2011

Melbourne, Australia

Louisa Simpson's Education

University of Melbourne

Bachelor of Commerce (B.Com.) Management

2001 to 2006

University of Melbourne

Bachelor of Arts (B.A.) Psychology Politics

2001 to 2006

Bocconi University

Bachelor of Commerce (B.Com.) Exchange Program Strategic Management of Fashion Companies

2004 to 2004

Louisa Simpson's Professional Skills Radar Chart

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Strong sense of self

What's on Louisa Simpson's mind?

Based on our findings, Louisa Simpson is ...

57% Left Brained
43% Right Brained

Louisa Simpson's Estimated Salary Range

About Louisa Simpson's Current Company

MECCA Brands

Frequently Asked Questions about Louisa Simpson

What company does Louisa Simpson work for?

Louisa Simpson works for MECCA Brands

What is Louisa Simpson's role at MECCA Brands?

Louisa Simpson is Head of Ecommerce

What is Louisa Simpson's personal email address?

Louisa Simpson's personal email addresses are w****[email protected], and l****[email protected]

What is Louisa Simpson's business email address?

Louisa Simpson's business email address is l****[email protected]

What is Louisa Simpson's Phone Number?

Louisa Simpson's phone (**) *** *** 937

What industry does Louisa Simpson work in?

Louisa Simpson works in the Retail industry.

About Louisa Simpson

đź“– Summary

I am an Ecommerce leader, building online capability and delivering significant revenue growth for some of Australia's biggest brands in the online space.Head of Ecommerce @ From December 2015 to Present (1 month) Head of Online @ * Built Ecommerce capability for 4 retail webstores within the underwear group:,, & * Grown the online business for Bonds to deliver 8% of total NSR for the Bonds brand and one third of total retail sales in FY14 * Delivered fully responsive front end design for Bonds, resulting in 35% increase in mobile conversion rate and 15% increase to average basket value * Responsible for ongoing conversion rate optimisation program delivery * Responsible for end to end management of product life cycle * Responsible for all EDM and front end content and development From October 2011 to November 2015 (4 years 2 months) Melbourne, AustraliaOnline Channel Consultant - Contractor @ Project management of the migration and integration of TRUenergy and EnergyAustralia websites. From August 2011 to October 2011 (3 months) Melbourne, AustraliaConsultant - Contractor @ Strategy and Planning, Project Management, Commercial Analysis From April 2011 to May 2011 (2 months) National Merchandise & Webstore Manager @ * Operation of 35 online webstores nationally. * Delivery of sales, margin, conversion and fulfilment targets. * Management of all merchandise, promotions, pricing and website content using Websphere platform. * Optimisation of organic search and management of SEM accounts. * Business prioritisation and UAT for all technical and functional development From August 2010 to December 2010 (5 months) Merchandise Manager @ * Delivery of pricing and promotional strategy. * Delivery of sales & margin targets. * Implementation of processes to increase availability and improve fulfilment. * Optimisation of online range to deliver 30% growth in fresh categories and enable seasonal offering. * Product management and photography across 50,000 SKUs nationally. From June 2009 to August 2010 (1 year 3 months) Online Content Manager @ * Launched all website content in new online platform (Websphere) on time and within budget. * Developed business rules and tools to deliver new processes for the online business. * Developed and delivered online content strategy to support brand strategy. * Delivered and maintained content across all webstores at 100% growth year on year. From May 2008 to June 2009 (1 year 2 months) Business Manager - Chilled Network @ * Development of strategy for fresh produce and dairy supply chain network. * Supplier negotiation and implementation of flow-through delivery methods. * Operational and systems support for suppliers through chilled DC migration. From January 2007 to May 2008 (1 year 5 months) Business Analyst @ * Delivery of General Merchandise & Apparel supply chain strategy including financial modelling. * Commercial modelling for small to medium size supply chain projects. From June 2005 to January 2007 (1 year 8 months) Bachelor of Commerce (B.Com.), Management @ University of Melbourne From 2001 to 2006 Bachelor of Arts (B.A.), Psychology, Politics @ University of Melbourne From 2001 to 2006 Bachelor of Commerce (B.Com.), Exchange Program, Strategic Management of Fashion Companies @ Bocconi University From 2004 to 2004 Victorian Certificate of Education @ Genezzano College From 1988 to 2000 Louisa Simpson is skilled in: Ecommerce, Digital Marketing, Analytics, Financial Modeling, User Acceptance Testing, Retail, Categorization, Outlook, Private Label, Project Management, Teamwork, E-commerce, Integration, Marketing Communications, User Experience

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In a nutshell

Louisa Simpson's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 2 month(s)

Louisa Simpson's Willingness to Change Jobs



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