Lou Franck's Email & Phone Number

💼 Past Experience

Horizon-Insight ResearchLong John Silver's, LLCActors Theatre of LouisvilleHumanaLandmark Communications

💡 Technical & Interpersonal Skills

Lou Franck has over 20 years of marketing and research experience, 10 of which have been spent working in the insurance industry, specifically in strategic planning, focus groups, consumer behaviour, positioning, brand architecture, competitive analysis, segmentation, strategic thinking, marketing research, leadership, advertising research, analytics, marketing, competitive intelligence, market research, strategic consulting, strategy, integrated marketing, quantitative research, customer insight, and product development. With a focus on the insurance industry, Lou Franck has cultivated a strong understanding of the industry, as well as its consumers, and has developed unique and valuable insight into the needs and wants of the insurance market. previous experiences as a Research Manager at Horizon-Insight, Manager: Consumer Insights and Brand Strategy at Long John Silver's, LLC from June 2013 to October 2013, Research Director at Landmark Communications from May 2003 to March 2005, Marketing Analyst at Actors Theatre of Louisville from August 1998 to August 1999, Manager: Market Strategy and Insights at Anthem, Inc. from October 2013 to October 2016, Strategic Consultant - Senior Product Development at Humana from June 2010 to June 2013, Research Consultant - Director at Humana from March 2005 to June 2010. Lou Franck isBoard Certified in Data Science, Marketing Research, and Strategic Consulting. He holds a B.S. in Engineering from Ball State University, and a M.S. in Industrial Engineering from the University of Michigan.