Marketing Director at Vivobarefoot
London, United Kingdom
TOPSHOP
Head of Digital (currently on mat leave in Sydney)
June 2014 to Present
London, United Kingdom
TOPSHOP
Senior Trade Manager
July 2013 to June 2014
London, United Kingdom
Monsoon Accessorize
International Ecommerce Manager
June 2012 to June 2013
London, United Kingdom
New Look
Senior Multichannel Marketing Manager
June 2011 to July 2012
London, United Kingdom
New Look
CRM Manager
November 2009 to May 2011
London, United Kingdom
New Look
Business Lead - Mobile
2011 to 2011
London, United Kingdom
David Lawrence (M Webster Holdings)
Marketing Manager
October 2008 to 2009
Sydney, Australia
Jigsaw Australia (M Webster Holdings)
Marketing Manager
June 2007 to November 2008
Sydney, Australia
Accountable for digital marketing activity, site development and content production Part of Topshop's Digital Leadership Team Winner - Drapers Digital Awards 2015 - Best Use of Innovation Winner - Drapers Digital Awards 2015 - Best Use of Social Media Winner - WGSN Global Fashion Awards 2014 - Best Multi-Channel Retailer Winner - Drapers and Retail Week PayPal... Accountable for digital marketing activity, site development and content production Part of Topshop's Digital Leadership Team Winner - Drapers Digital Awards 2015 - Best Use of Innovation Winner - Drapers Digital Awards 2015 - Best Use of Social Media Winner - WGSN Global Fashion Awards 2014 - Best Multi-Channel Retailer Winner - Drapers and Retail Week PayPal Etail Awards 2014 - International Etailing Award
What company does Lou Ashton work for?
Lou Ashton works for TOPSHOP
What is Lou Ashton's role at TOPSHOP?
Lou Ashton is Head of Digital (currently on mat leave in Sydney)
What industry does Lou Ashton work in?
Lou Ashton works in the Sporting Goods industry.
Who are Lou Ashton's colleagues?
Lou Ashton's colleagues are Damian Peat, and Jodie Smith
📖 Summary
A Retail E-commerce professional with a proven track record of actively driving business change to improve P&L performance. Experience trading large e-commerce websites on a day-to-day basis as well as managing key strategic roadmap projects. Specialities in trading, multichannel marketing, CRM, mobile and international e-commerce.Head of Digital (currently on mat leave in Sydney) @ Accountable for digital marketing activity, site development and content production Part of Topshop's Digital Leadership Team Winner - Drapers Digital Awards 2015 - Best Use of Innovation Winner - Drapers Digital Awards 2015 - Best Use of Social Media Winner - WGSN Global Fashion Awards 2014 - Best Multi-Channel Retailer Winner - Drapers and Retail Week PayPal Etail Awards 2014 - International Etailing Award From June 2014 to Present (1 year 5 months) London, United KingdomSenior Trade Manager @ Responsible for Topshop's eCommerce trade in UK and international markets. Oversee the UK & International trade teams, marketing team, analytics and production teams. From July 2013 to June 2014 (1 year) London, United KingdomInternational Ecommerce Manager @ Responsible for Monsoon & Accessorize’s global e-commerce presence in over 120 countries and the management of 12 localised websites. From June 2012 to June 2013 (1 year 1 month) London, United KingdomSenior Multichannel Marketing Manager @ Responsible for New Look’s strategy for digital and mobile marketing channels – Natural Search SEO, Paid Search PPC, CRM, Affiliates, Shopping comparison and Display Retargeting for UK and international markets. Over the course of this time I was also responsible for the marketing launch of several of New Look’s multichannel roadmap initiatives; click & collect, order in store, m-commerce & mobile app as well as the international website launches. From June 2011 to July 2012 (1 year 2 months) London, United KingdomCRM Manager @ From November 2009 to May 2011 (1 year 7 months) London, United KingdomBusiness Lead - Mobile @ Launched New Look's M-commerce platform & iPhone App. Winner - Effective Mobile Marketing Awards 2011 - Most Effective mCommerce Solution Winner - Digital Impact Awards 2011 - Best use of mobile and portable devices Winner - Data Strategy Awards 2011 - Mobile category From 2011 to 2011 (less than a year) London, United KingdomMarketing Manager @ From October 2008 to 2009 (1 year) Sydney, AustraliaMarketing Manager @ From June 2007 to November 2008 (1 year 6 months) Sydney, AustraliaPostgraduate Certificate, Marketing @ University of Sydney From 2007 to 2007 Bachelors Degree, Commerce @ University of Sydney From 2000 to 2002 University of Ottawa Lou Ashton is skilled in: Multi-channel Marketing, Email Marketing, E-commerce, Multi-channel Retail, PPC, CRM, Online Marketing, Strategy, Analytics, SEO, Mobile Devices, Mobile Applications, Management, Marketing
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 2 month(s)
Unlikely
Likely
There's 76% chance that Lou Ashton is seeking for new opportunities
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