A Retail E-commerce professional with a proven track record of actively driving business change to improve P&L performance. Experience trading large e-commerce websites on a day-to-day basis as well as managing key strategic roadmap projects. Specialities in trading, multichannel marketing, CRM, mobile and international e-commerce.

Head of Digital (currently on mat leave in Sydney) @ Accountable for digital marketing activity, site development and content production Part of Topshop's Digital Leadership Team Winner - Drapers Digital Awards 2015 - Best Use of Innovation Winner - Drapers Digital Awards 2015 - Best Use of Social Media Winner - WGSN Global Fashion Awards 2014 - Best Multi-Channel Retailer Winner - Drapers and Retail Week PayPal Etail Awards 2014 - International Etailing Award From June 2014 to Present (1 year 5 months) London, United KingdomSenior Trade Manager @ Responsible for Topshop's eCommerce trade in UK and international markets. Oversee the UK & International trade teams, marketing team, analytics and production teams. From July 2013 to June 2014 (1 year) London, United KingdomInternational Ecommerce Manager @ Responsible for Monsoon & Accessorize’s global e-commerce presence in over 120 countries and the management of 12 localised websites. From June 2012 to June 2013 (1 year 1 month) London, United KingdomSenior Multichannel Marketing Manager @ Responsible for New Look’s strategy for digital and mobile marketing channels – Natural Search SEO, Paid Search PPC, CRM, Affiliates, Shopping comparison and Display Retargeting for UK and international markets. Over the course of this time I was also responsible for the marketing launch of several of New Look’s multichannel roadmap initiatives; click & collect, order in store, m-commerce & mobile app as well as the international website launches. From June 2011 to July 2012 (1 year 2 months) London, United KingdomCRM Manager @ From November 2009 to May 2011 (1 year 7 months) London, United KingdomBusiness Lead - Mobile @ Launched New Look's M-commerce platform & iPhone App. Winner - Effective Mobile Marketing Awards 2011 - Most Effective mCommerce Solution Winner - Digital Impact Awards 2011 - Best use of mobile and portable devices Winner - Data Strategy Awards 2011 - Mobile category From 2011 to 2011 (less than a year) London, United KingdomMarketing Manager @ From October 2008 to 2009 (1 year) Sydney, AustraliaMarketing Manager @ From June 2007 to November 2008 (1 year 6 months) Sydney, Australia

Postgraduate Certificate, Marketing @ University of Sydney From 2007 to 2007 Bachelors Degree, Commerce @ University of Sydney From 2000 to 2002 University of Ottawa Lou Ashton is skilled in: Multi-channel Marketing, Email Marketing, E-commerce, Multi-channel Retail, PPC, CRM, Online Marketing, Strategy, Analytics, SEO, Mobile Devices, Mobile Applications, Management, Marketing