Joining Glow Media in early 2013, Lorry brings with him an unparalleled expertise in social media marketing, having established his reputation working for some of the major platforms in the social space.
With broad experience in digital marketing, Lorry began his social media focus joining MySpace in Paris at a crucial point in the company's lifecycle. Here Lorry worked within the Marketing Acquisition team leading initiatives that drove user growth and engagement on the platform.
In 2010 Lorry relocated to Dublin, Ireland to join the Global Marketing Solutions team at Facebook. Lorry partnered with Facebook's largest direct response and brand advertisers across multiple verticals (Gaming, Entertainment, E-Commerce) to develop their social presence on the Facebook platform and create the Gaming team as the only Account Specialist. Combining his expertise in Facebook's advertising solution with his aptitude for understanding customer business problems, Lorry became the natural link between Facebook engineering / product leaders and their biggest advertisers in EMEA.
Lorry graduated with an MSc in Information Technologies from IAE, France in 2008. Having worked in several international markets - UK, Ireland, France and USA - Lorry brings international marketing experience to our team.
VP Sales & Partnerships @ Now leading the North America Sales Initiatives and Partnerships with our key Partners, my key priorities involve:
- Working with Social Ads Platforms (Facebook, Twitter, Pinterest, Instagram, ..) to align on Product Development and Business Development across regions.
- Leading the US team to grow the North America book of business
- Leading the relationship and growth of our Reseller Partners globally From March 2014 to Present (1 year 10 months) San Francisco Bay AreaProduct Development Director @ // Product Development:
• Own the end-to-end Product Development Process and lead the Product Roadmap.
• Lead a team of 12 developers to deliver a product based on a SCRUM framework
• Develop a product X-Platform: Facebook (+ Facebook Audience Network), Instagram, Twitter, Pinterest.
// Scaling a business or growing a business from 12 to 45 staffs in 5 months:
• Support the Business Development team to grow the business
• Directly involved with Strategic Partners: M&C Saatchi Mobile (Global), Booking.com, Spotify, King, Audible, TOPSHOP, Supercell, Zynga, Disney.
• Member of the Senior Management Team to lead and set the business for success.
// Marketing:
• Lead Marketing initiatives to communicate about Glow and build our brand image.
• Manage in-house marketing team and relationship with PR agency. From April 2013 to Present (2 years 9 months) London, United KingdomAccount Specialist - Strategic Clients Services @ Gaming
- Rolled out EMEA Gaming Team, supporting Social, Mobile and Console Gaming companies across the region.
- Worked with world Social Gaming leaders: King, Pretty Simple, Wooga, CAPCOM, Rovio, Playtika, Social Point, PMU, Paddy Power, 888 and William Hill.
- Consulted top media spenders on Marketing Acquisition and retention strategies optimisation through Facebook Desktop and Mobile
- Worked with partners to increase retention and monetization via platform enhancement, page and CRM optimization as well as game launches.
Platform & Product
- Identity Product Council: working with Eng. teams on product conception and liaising with the sales team across the region. Key Concepts: targeting, CRM, delivery and bidding
- Led efforts in EMEA for Facebook Ads optimization and Platform trainings for sales. From June 2010 to April 2013 (2 years 11 months) Online Marketing Acquisition @ - User Acquisition
- UI/UX Research via user panels, focus groups.
- Landing Page and User Flow Registration Optimisation
- Community Initiatives to grow specific aspects the content shared on the platform to attract more users to register and become active members. From March 2009 to August 2009 (6 months) Paris Area, FranceMarket Research Analyst @ - Translate quantitative sets of information into quantitative intel
- Dive into large set of information to analyse patterns and drivers for customers satisfaction.
- Summarise information from researches and package learnings for senior teams and clients. From February 2008 to June 2008 (5 months) London, United KingdomMarketing Manager @ WineGlobe.com is a wine selling online store:
- Conducted Marketing Research, product & feedback analysis. Developed online advertising: Search Engine tools and online communities.
- Worked on the web 2.0 aspect of the website by creating and implementing a new community of wine lovers. Also renewed a range of products from the product type to the advertising plan.
- Sharp increase in sales accompanied by a notable decline in customer complaints and product returns. The new revenue and improved customer service was a direct result of the plans developed. From March 2007 to July 2007 (5 months) San Francisco Bay Area
Master of Science (MSc), Information Technologies @ IAE (Graduate School of Management) Aix En Provence From 2009 to 2010 Master of Science (MSc), Management Sciences, Marketing @ IAE (Graduate School of Management) Aix En Provence From 2008 to 2009 Bachelor of Business Administration (BBA), Marketing @ London South Bank University From 2007 to 2008 Associate's degree, Business Administration @ Université Toulouse 3 Paul Sabatier : IUT GEA From 2005 to 2007 Lorry Destainville is skilled in: Digital Marketing, Social Media Marketing, Social Networking, Online Advertising, Web Analytics, Business Development, SEM, Google Analytics, Facebook API, Facebook, Facebook Marketing, Custom Facebook Pages, PMD, Facebook Preferred Marketing Developers, PMD Program