Lizi Hydes's Email Addresses & Phone Numbers

📖 Summary

Digital Marketing Professional with over four year’s experience at luxury fashion retailer NET-A-PORTER.COM following one year in the online recruitment industry. Advanced skills in email marketing, campaign development and relationship management combined with extensive knowledge of the fashion industry. Strengths include project management, strategy implementation, technical development and people management in a results-orientated, commercial environment.CRM Manager @ From September 2014 to Present (1 year 4 months) Senior Email Marketing Executive @ Team leader in Email Marketing with an email database of 1.5m. Marketing luxury brands, e.g. Burberry, Stella McCartney, to high net worth individuals. Collaborative team member and enthusiastic project leader, working closely with CRM and wider marketing team. Experience and achievements: • Successful project management: managed large scale initiatives, notably Beauty division launch; Porter magazine launch; Asia-Pacific website/distribution launch. Jointly managed migration to eDialog and Responsys Email Service Providers (ESPs); introduction of email/site translation. • Email promotions: extensive experience in development/management of multi-channel communications plans; measurable success in awareness, loyalty and sales levels. • Behavioural-targeted content: customer behavioural data used to optimise email content through personalisation and automation. Led initiatives on product recommendation feeds. • Partnership relationships: develop and manage competitions with affiliates and advertising partners to generate new subscribers in Europe, USA, Asia-Pacific. • Integrated marketing communications: close collaboration with wider marketing team, including Search Engine Optimisation (SEO), social media, affiliate management, CRM (analytics/retention/customer insight), PR, advertising. • Strategy development/implementation: leading on initiatives including subscriber acquisition/retention; communications innovation e.g. mobile optimisation/live social content; beauty communications. • Extensive fashion industry knowledge: close links with internal retail, editorial and design teams; strong awareness of competitor and industry trends drives content relevance. • People management: manage performance and development of two team members. Role includes full accountability for team (seven staff) as Acting Manager one day a week. • Strong analytical skills: effective communication of key data to wider team/senior management. From October 2009 to September 2014 (5 years) Candidate Marketing and Communications Executive @ Responsible for all candidate marketing including relationship building (students, clients, universities, strategic partners), event management, SEO, and all e-marketing. Experience and achievements: • Launched and managed campus representative scheme: including hiring, training, and supervision of 8 reps. Student registrations increased by 2,000 a month (22% in a year). • Event management: led ‘GradBUS’ events on university campuses and Gradplus Ltd presence at graduate recruitment events and exhibitions. • Managed e-newsletters: for corporate clients, university careers services; research, writing, designing, building and scheduling weekly emails and monthly promotions. • Social media coverage: created and developed Twitter and Facebook pages • SEO: developed sponsored links on Google; reciprocal links with external sites. • Web content management: worked on maintenance and enhancements to Gradplus website including design and copy-writing, improving functionality and appearance. From June 2008 to July 2009 (1 year 2 months) Birmingham, United KingdomPart Time Sales Advisor @ Strong customer relations and sales skills built over 5 years. From November 2002 to October 2007 (5 years) Temporary Administrative Assistant / Receptionist @ From March 2005 to July 2005 (5 months) First, Psychology @ The University of Birmingham From 2005 to 2008 A Levels: Psychology (A), Geography (A), Philosophy (C) AS Level: Art (C) @ Solihull Sixth Form College From 2002 to 2004 11 GCSEs (3 A*, 7 A, 1 B grade) @ Tudor Grange School From 1997 to 2002 Lizi Hydes is skilled in: Email Marketing, Online Marketing, Event Management, Digital Marketing, Marketing Communications, CRM