Senior content strategist and content creator with extensive experience in editorial project management, development of brand messaging across marketing channels, and multimedia storytelling that resonates with consumers and builds brand loyalty. I conceive, execute and evolve content programs that integrate digital, social, print and mobile. Leading cross-functional teams to conceptualize and produce creative content and customized strategies for complex digital ecosystems is my expertise. A diverse journalism background in health/wellness, women’s service, entertainment and news makes me a versatile storyteller adept at simplifying complex subject matter and creating a connection with consumers. Specialties: • Finding the intersection of news, utility and brand messaging to commission and curate original content in all formats: text, photos, videos and infographics. • Mapping content to the consumer journey by determining the relevant touch points and identifying content pillars. • Leveraging consumer insights, content audits and competitive research to develop brand identity and positioning, and deliver engaging consumer content for use in multiple markets. • Conducting trend and market research to identify tent pole opportunities and create editorial calendars that meet business objectives while delivering value to the consumer. • Developing content that can be seamlessly repurposed across multiple channels and content ecosystems. • Client service, relationship management, and talent recruitment and training.

Global Content Manager @ • Managed agency partners and key internal stakeholders throughout the process of creating a content marketing program for OTC drugstore brands with a global footprint (Flonase/Flixonase, Breathe Right, Panadol, Nicorette/Niquitin, Tums/Eno). • Produced and delivered digital assets, campaign strategy and creative/editorial guidelines, including content pillars, templates and toolkits, for adaptation by local brand teams in Europe, Asia, the Middle East and the Americas. • Monitored and evaluated competitor activity in the social and digital space to adapt and modify short- and long-term programs as needed in alignment with business objectives. • Championed the role that social media and content marketing can play as part of an integrated brand communications plan through tracking of industry trends, sharing of best practices, and thought leadership in digital media. From May 2014 to August 2015 (1 year 4 months) Greater New York City AreaStaff Editor, Time Inc. Content Solutions @ • Executed the development of multi-platform branded content from concept to completion for business-to-consumer and Fortune 500 clients (including Chase Bank, AT&T, Unilever, Land Rover, Avon, Home Goods) with a focus on delivering lifestyle content that builds brand loyalty and engagement. • Worked independently as well as collaboratively with clients, creatives and account executives in the day-to-day production of integrated digital and print programs involving social media, websites, apps, videos, blogs, magazines, direct mail and email. • Contributed to RFPs, new business development and native advertising programs in partnership with People.com and EW.com for clients such as L’Oreal, Apple Vacations and Advil. • Adapted writing style and voice as necessary to create copy, from display to long-form articles, to meet messaging and marketing objectives, and engage and drive consumers to take action. From May 2010 to April 2014 (4 years) Freelance Editor & Content Strategist @ • Managed branded editorial projects involving market research, copywriting, editing and fact checking for custom websites and magazines for Wyndham Hotels & Resorts, Lexus and Regis Salons. • Executed copywriting projects for product packaging and display copy, mission statements, promotional materials and catalogue product descriptions. • Contributed multimedia content, including slideshows, articles and blog posts, to verticals focused on women, health and lifestyle. From January 2008 to April 2010 (2 years 4 months) Senior Associate Editor @ • Assigned and edited news, entertainment and health/wellness features and cover stories from conception to close, and recruited and managed award-winning authors and writers. • Oversaw all fitness coverage and executed a special year-long fitness campaign comprised of features, weekly columns and a microsite devoted to nutrition, weight loss and exercise. • Developed and produced a co-branded real estate issue with HGTV by researching trends, creating a line-up, overseeing a creative team, collaborating with internal stakeholders and representing the issue in the media. From November 2006 to January 2008 (1 year 3 months) Associate Editor @ • Researched, pitched, edited and wrote content, from 100-word blurbs to 2,000-word articles, in a variety of narrative styles (service, profiles/interviews, human interest and first person) and subjects (health/wellness, entertainment, food, home and lifestyle). • Promoted from Assistant Editor in 2003. From October 2001 to November 2006 (5 years 2 months) Senior Copy Editor @ • Directed the production of pages from manuscript to color proof by maintaining workflow, ensuring style and integrity of content, and managing resources, budgets and freelancers. From July 2000 to March 2001 (9 months) Assistant Copy Editor @ From July 1999 to June 2000 (1 year) Editorial Assistant @ From February 1998 to June 1999 (1 year 5 months)

B.A., English Literature & Psychology Minor @ Rutgers University-New Brunswick Liz Puzio is skilled in: Editorial, Magazines, Publishing, Copy Editing, Editing, Content Strategy, Journalism, Publications, Content Development, Blogging, Proofreading, Storytelling, Copywriting, Content Management, Digital Media