Local News Subscription Accelerator Coach & Speaker @ Facebook
Marketing Strategy Consultant @ Self-employed
Owner @ Style Encore Centerville
Master of Business Administration (MBA) @
Bowling Green State University
Strategic marketing and e-Commerce executive with 20+ years experience delivering business growth and market expansion. Demonstrated success in developing winning marketing strategies and brand positioning across all phases from strategy, creation, to execution and delivery, by leveraging customer insight and market trends. Strong blend of business acumen, operational discipline, and visionary passion. Energetic leader experienced in strategic
Strategic marketing and e-Commerce executive with 20+ years experience delivering business growth and market expansion. Demonstrated success in developing winning marketing strategies and brand positioning across all phases from strategy, creation, to execution and delivery, by leveraging customer insight and market trends. Strong blend of business acumen, operational discipline, and visionary passion. Energetic leader experienced in strategic planning, marketing, sales, new product development, and P/L responsibilities. Highly adept at successfully implementing organizational change, building top-performing teams and consensus, and creating collaborative internal / external relationships.
Specialties: Strategic planning Campaign management Brand strategy Digital media Social networking M&A Direct Response Marketing e-commerce/Web PPC / SEO Customer loyalty Organizational design and development B2B B2C Direct Mail Direct Response Lead Generation Product development POS/POP Programs Agency Operations Management Call Center Management P&L Training Public Speaking Talent booking Special Events Trade Shows Media/PR Marketing communications Consumer Database & CRM Marketing analytics & research Budget planning Turnaround strategy Consumer marketing Services marketing Innovation Sales management Entrepreneurial Results driven Database marketing Focus group Advisory council Literature fulfillment Lead Generation Integrated Marketing Programs Social Media Content Marketing effectiveness Customer segmentation ROI/Measurement
Vice President, Direct to Consumer & eCommerce @ The Scotts Miracle-Gro Company (NYSE: SMG), is the world's largest marketer of branded consumer lawn and garden products including Scotts®, Miracle-Gro®, Ortho® and Roundup® brands.
Lead the strategy and execution of the Direct to Consumer & eCommerce business including Amazon, retail partner eCommerce, and Scotts Lawn Service. From February 2015 to Present (11 months) Adjunct Professor, Digital Marketing, MBA program @ I teach a Digital Marketing course in the UD MBA program. From 2015 to Present (less than a year) Dayton, Ohio AreaChief Marketing Officer @ Responsible for setting strategy and positioning for innovative school & office supply e-retailer, including brand, PR, marketing, e-Commerce, media, creative, promotions, advertising, mobile, video, social, search, SEO, SEM, content, email, consumer acquisition and retention.
As an e-commerce retailer, Chalkfly has been included among the fastest growing e-commerce companies in Internet Retailer’s Second 500 for both 2013 and 2014. Chalkfly was also included as one of Turnstone’s 2013 Best Young Companies To Work For.
Chalkfly is part of the Detroit Venture Partners portfolio and the Quicken Loans family of companies. Company sold November 2014. From January 2014 to November 2014 (11 months) Vice President, e-Commerce & Consumer Marketing @ ACCO Brands completed its merger with MeadWestvaco's Consumer & Office Products Division on May 1, 2012. ACCO is the leading manufacturer and marketer of the most trusted brands in school supplies, office products, and planning and organizing tools.
Responsible for P&L for ACCO Brands’ Direct to Consumer business including catalog, direct marketing, and e-Commerce. Our planning & organizing products including Mead®, Day-Timer®, Day Runner® and AT-A-GLANCE®, which help busy people plan and organize their lives.
Oversee US and International e-Commerce businesses including www.ataglance.com, www.mead.com, www.dayrunner.com, www.daytimer.com, as well as international sites in the UK, Canada, Australia, and New Zealand.
Responsible for driving growth through digital strategies and online initiatives, including web operations, e-commerce marketing, direct marketing, PPC/SEO, contact center operations, marketing communications, creative, design, web content, mobile applications, catalogs, social media and digital products, including MeadCal, a web-based and mobile calendar. From 2010 to 2013 (3 years) Director of Marketing & Product Management @ Standard Register is a leading document services company providing printing, document management, distribution, technology, and marketing services. As the Director of Marketing and Product Management, I led a team of directors, product managers, and marketers including marketing communications to analyze and develop strategic marketing programs for the healthcare, financial, retail, and industrial markets. Responsible for strategic planning, customer segmentation, branding, communications, go-to-market efforts and channel strategy. From 2006 to 2010 (4 years) President @ www.simplysignit.com provides greeting cards & reminder service, wedding invitations, corporate greetings, holiday cards, and birth announcements.
Purchased existing business from previous owner in June, 2005. Acquisition, due diligence, built team of management and customer service staff to run the day-to-day operations. Developed business & marketing plans for organization; introduced new product lines. Revamped e-commerce site, added 300+ new sku’s. Optimized through SEO and PPC programs. From 2005 to 2008 (3 years) Sr. Director, Business Development @ YBC is a full-service direct marketing agency providing creative, database, and direct mail services.
As the Senior Director, Business Development, I was responsible for developing new marketing accounts for services such as creative, database, and direct mail. Client strategies, proposals, presentations, and tours. I was responsible for developing growth plans of key existing accounts. I developed a strategic marketing plan for organization. I identified additional business services to provide growth opportunities for organization. From 2004 to 2006 (2 years) Director of Marketing @ Workflow One (formerly Relizon) is an $800 MM leader in document management, print, fulfillment, and marketing services.
As Director of Marketing, North American Response Management and Fulfillment Services, I was responsible for development and implementation of Response Management and Fulfillment Services (a new area for Relizon), which includes campaign management, call center, e-commerce, digital asset management, direct mail, fulfillment, and program analysis. I directed the development of strategically aligned marketing activities including trade shows, collateral development, competitive analysis, advertising, symposiums, market trends, & strategic positioning. Developed competitive pricing and sales compensation program for Fulfillment Services. Managed vendor relationships including software, hardware, marketing services, and agency. From 2000 to 2004 (4 years) Vice President and General Manager @ Greenbush Industries is the business services division of a $10 MM organization for special needs.
Vice President and General Manager, Business Services
• Responsible for management of four business units and a wholly owned subsidiary, including Fulfillment Services, Assembly & Packaging, Janitorial Services, Leased Work Crews, and EmployAbilities, Inc. a temporary agency and employment search firm.
• Reporting to President, managed a staff of 168 employees including sales, marketing, operations, and finance. From 1999 to 2000 (1 year) Director of Sales & Marketing @ Harte-Hanks, Inc. is a worldwide direct marketing company with fulfillment, mail, database, and creative services.
Director, New Business Development, West Coast
• Responsible for determining market opportunities for response management services.
• Developed new financial services accounts and a pipeline of over $20 MM in new business opportunities. From 1998 to 1999 (1 year) Sales & Marketing @ RR Donnelley is a market leader in digital content management, printing, online services, and direct marketing.
Sales Executive, Fulfillment & Distribution
• Client base: Microsoft , National Geographic, Time Life, Audio Book Club.
• Developed pipeline of over $30MM in new business opportunities for F&D services.
Customer Service Facilitator, Fulfillment & Distribution
• Managed daily operations, budget, and P/L of client services organization.
• Managed staff of 90 permanent and 30 temporary employees.
Project Team Leader, Fulfillment & Distribution Team
• Developed marketing strategy for new RRD business unit.
• Responsible for selection, design, development, and installation of ERP system. From 1994 to 1998 (4 years)
Master of Business Administration (MBA), Business Administration and Management @ Bowling Green State UniversityBachelor of Arts, Marketing @ Capital University Lissa Cupp is skilled in: Direct Marketing, E-commerce, Digital Strategy, CPG Industry, Marketing, Marketing Communications, Direct Mail, B2B, Lead Generation, Marketing Strategy, Strategy, CRM, Product Marketing, Competitive Analysis, Integrated Marketing
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